Under the trend of consumption upgrading, the brand has become a common topic for all automobile brands, and for traditional luxury brands, the brand connotation they have accumulated over the years has become their unique advantage. However, for traditional first-line luxury brands, in addition to their high prices, they will inevitably appear to be sloppy and lack personality, and some traditional consumers will still have the problem of "buying BBA is too high-profile" in their subconscious.
Therefore, in the face of more and more secondary consumer groups, the medium-sized SUV of second-tier luxury brands has become their choice, and this part of the model has both face and practical key and strong cost performance. So, in addition to the BBA, what are the good options for the luxury brand mid-size SUV market?
Lincoln Navigator
As the last SUV of Lincoln's "three domestic three new cars in three years" strategy, domestic navigators have received a lot of attention since they were listed. From the perspective of product strength, this car is "luxurious" enough in terms of design materials and performance experience.
After domestic production, the Lincoln family has always followed the brand connotation of "luxury has its own way". Therefore, in the interior and exterior design, reflecting the BBA and BBA completely different from the American luxury concept, the appearance level, the navigator adopts the Lincoln family design language, the large area of chrome grille is full of American luxury, the design of the yacht concept in the interior also reflects the innate sense of luxury, whether it is design or materials have a strong sense of luxury.
As with design, navigators have their own unique understanding of the dynamics. In addition to the entry of 2.0T high-power settings, the Navigator also retains the 2.7T V6 engine, which also makes it the only SUV with a V6 engine in the same class and even at the same price, 322 horsepower and 500 Nm maximum torque, which can make the driver calm enough at any time, so that the power of the internal combustion engine is really "bought and cherished" in today's electrification era.
Volvo XC60
Like the Navigator's American luxury, the Volvo XC60 from Northern Europe has always pursued a unique "sense of luxury". In the interpretation of luxury, the Volvo XC60 is also expressed with "design" and "safety" and good motivation.
At the design level, Volvo's classic "Quake" + "Viking Axe" design is still very attractive, and compared with today's large models on the market, Volvo XC60 does not have to be lengthened Body Proportions look very coordinated, compact and dynamic, unique flavor.
This year, volvo XC60 ushered in the mid-term remodeling model, the new car in addition to the configuration of the adjustment, the most important thing is the addition of 48V light mix system in the whole series. The addition of this system has a very strong effect on the electrification assistance of the whole vehicle and the optimization of the start-stop work, which can make the jitter of the vehicle at the start and stop become smaller, almost imperceptible, and the driving texture of the whole vehicle has been greatly improved.
Ideal ONE
Seeing the ideal car, some people can be a little surprised, when did the ideal become a luxury brand? But in fact, although the ideal car was born not long ago, its positioning is indeed a high-end smart car brand, and if you look at it from the product side, the ideal ONE is actually enough to support the name of "luxury".
This year, the competition in the new energy market has further intensified, and near the end of the year, Ideal has handed over a report card that is beyond the imagination of everyone. According to the retail data of China Automobile Data Terminal, ideal ONE won the champion of medium and large SUV with a risk volume of 13,438 units in November, and is also the only new energy model on the list of medium and large SUV insurance volume.
Ideal ONE has been positioned as a dad car since the beginning of its listing. As a grandfather car, the ideal ONE has the ultimate understanding of space and ride comfort, 6-seat mode, rear electric adjustment, seat with massage, heating and a series of functions fully meet the necessary factors of a family car.
At the level of intelligence and power system, the ideal ONE's pioneering three-screen design allows family members to fully enjoy the fun brought by technology in the car. This year's annual redesign of the ideal ONE, but also in the previous relatively weak intelligent driving aspects of the upgrade has been upgraded, the upgraded ideal ONE in the intelligent driving has also come to the first echelon; and for battery life, the new model by increasing the fuel tank to make the NEDC comprehensive cruising range reached 1080 kilometers, truly no endurance anxiety.