If you wanted to buy a luxury new energy vehicle within a million five years ago, you would find that in addition to the low-end products below 300,000, you would jump directly to the million-level Model X. However, these five years are the passage of time, more brands have joined this market segment, in addition to the traditional Ashkenazi top three, there are Chinese brands that have launched more than 500,000 luxury new energy vehicles. Today, we will take stock of three brands of three new energy flagship models of more than 500,000 grades.
In the new energy model, the model below 500,000 yuan you buy it to figure a cost performance, the model of more than 500,000 yuan to buy is absolutely "noodles". At this level of models, whether the intelligent driving control is highly equipped with high technology, quality performance, space size, safety and comfort are the focus of consumer consideration. Today we choose the BMW iX, NIO ES8 and Gaohe HiPhi X three models for comparison, to see which one can become your favorite car.
The model design has its own strengths, and Gaohe combines luxury and technology
In the era of beauty is justice, if a car can give you the impression of "falling in love at first sight", it is definitely a plus. So let's start with an appetizer that compares the exterior and interior. The appearance of the current new energy models looks nothing more than "science fiction", "design", "consciousness", but whether it looks good or not is that the benevolent see the wise.
Weilai ES8 is more concise and atmospheric, the design language of the front part of the "X-BAR" is still the core element of the front face, and the charm of the EP9 brings a certain aggression to the front face. In addition, it also retains the traditional "middle net" design, and the grille of piano paint material under the headlights is complemented by the fog silver material around the middle net to enhance the delicacy of the front face.
The BMW iX is the most expensive of the three models, and although it uses the classic "double kidney" closed grille, the size of the "double kidney" is very large, and some people describe it as like a "hippopotamus", which is somewhat similar to the large mouth of the BMW 4 Series. After all, it is a family design, iX retains the design of the middle network, but unlike the ES8, its middle network is closed, and it is equipped with various sensor elements. Compared to the fuel version, the iX looks more ferocious and more visually impactful. Of course, whether this impact is acceptable to everyone is another matter.
For models at this price point, the conventional sense of good looks and sense of technology can only be called the passing level. How to design a car only need to be placed there, even passers-by who do not understand the car can see that the car is not cheap, then in terms of design it is successful, obviously Gaohe HiPhi X is successful.
Ordinary medium and large SUVs in order to take care of the taste of the public have adopted a more conventional body shape, at most is to slip back to highlight the sense of youth, but such a "low-lying" medium and large SUV as Gaohe HiPhi X is rare. In addition, after the conventional through-line light group has been "played", HiPhi X once again highlighted its own scientific and technological attributes, adding a large area of the lamp group for PML projection headlights and ISD intelligent interaction lights. And unlike the ES8's skeletonized aerial network, iX's closed mid-net, HiPhi X's non-central network design style is the most popular among the current new energy models, which captures the preferences of cutting-edge users.
In terms of lighting technology, Gaohe HiPhi X is equipped with the world's first evolvable custom digital lighting system, the core light group designed by PML programmable intelligent headlights and ISD intelligent interaction lights, PML programmable intelligent headlights can intelligently adjust the light type with speed, automatically switch the standard low beam, urban high beam, standard high beam, cluster high beam four driving lighting modes; can also intelligently identify driving scenes, realize vehicle tracking and shading, driving trajectory prediction, lane departure prompt, blind zone lane change warning, Low-speed steering assist, active horizontal adjustment of six intelligent lighting functions. The lighting configuration can be called "armed to the teeth", the skill points are directly full for you, and the moment the lights are lit up when you open the door, you will definitely become the most beautiful boy on this street.
In terms of interior, perhaps in the era when ES8 was just launched, it can also arouse the novelty of users. But in this era of large screen flooding, looking back at the interior design of ES8 in pure electric vehicles is not unusual, whether it is a full LCD instrument or a central control screen size, ES8 is nothing outstanding, the entire interior of the most people feel a little new may be the voice assistant NOMI.
The ES8 has the "Queen Co-Driver", and when adjusted to this mode, the Co-Driver's sitting position can be comparable to the boss position of an executive sedan, but it sacrifices the Co-Driver's glove box. In addition, the second row of the ES8 only has the usual functions of independent air conditioning and USB power supply, and there are no other highlights.
The interior of the iX has gone simple, the double-width steering wheel + crystal shift knob is basically the standard of BMW's high-end car, the large area of fur material is very luxurious, and the upper part of the center console is equipped with an integrated curved large joint screen, which integrates the 12.3-inch LCD instrument cluster with the 14.9-inch touch center display. As the first BMW model to use 5G technology, BMW gave the iX the first ID.8 car machine system, which has faster response speed and smoother and more convenient operation. But "here it is again, and when you experience it, you will find that this set of cars can really be described as "unremarkable".
BMW iX has been promoting the product concept of "wheel parlor", if you see the real car, suddenly two words pop up in your mind "just this"! The concept only stays on the visual enjoyment, and there is currently no more eye-catching design and configuration in terms of actual riding comfort. BMW, is your parlor so rudimentary? As a luxury pure electric medium and large SUV, the iX has a first-class seating experience and rear legroom. First of all, the seat cushion of the "big sofa" is really a little short, and the seat cushion height and uplift angle are general, so the legs of the rear passengers cannot be well supported, and the comfort is lost. In addition, for a pure electric vehicle, BMW iX still did not maximize the riding space, the leg space of the rear two fists can only be called enough, in terms of function, there is only Type-C and seat heating and independent air conditioning, compared to the ES8 is not superior, the price of 846,900 yuan is really a bit surprising.
The multi-screen interior design is not surprising in new energy vehicles, but HiPhi X has changed the conventional center console shape, making the interior of the car look more luxurious and technological. At the same time, although the co-pilot also has the "Queen Co-driver", the center console area in front of HiPhi X is a lot forward, the co-pilot has a lot of leg space, and the knees and calves of the passengers will not interfere with the center console, so that the "Queen Co-driver" has a more comfortable riding performance. At the same time, the co-driver's seat also supports 12-way electric adjustment, seat memory, heating, ventilation and massage, coupled with a 19.9-inch high-definition entertainment screen in front of the co-driver, truly making the "queen" deserved.
In other models, only the co-driver may be the queen, but there are three in hiPhi X, brothers don't think too much, wife, mother and girlfriend are not your three "queens"! And the second row of seats also supports 12-way electric adjustment, seat memory, heating, ventilation and backrest massage, and also comes with independent flip-over armrests, which are all configurations that have been seen in high-end MPV models in the past, and before the hiPhi X appeared, you would never have imagined it appearing on a medium and large SUV.
Generally, the "boss key" only adjusts the co-driver seat to the front position, but the hiPhi X can adjust the co-driver seat forward at the same time adjust the second row of seats backwards, which is a hassle. The second row of seats can be moved left and right, allowing the rear passengers to have a more intimate private space, and the mother takes care of the little girl, which is the moment that truly reflects the "next generation".
The level of intelligent configuration is different, and the high-he-man configuration highlights the advantages
Just as the operating system is the foundation of the smartphone, the intelligent electrical and electronic architecture is the foundation of the intelligent vehicle. Compared to the other two competitors, the H-SOA electrical and electronic architecture used by Gaohe HiPhi X is more integrated on its basis, and can control most of the vehicle hardware functions through the system (software). Such as doors, lights, scene modes, etc. can be set according to user preferences, truly realizing software-defined cars, more playable.
HiPhi X equipped with H-SOA super-body electrical and electronic architecture equipped with six major computing platforms, Gigabit Ethernet, the software middleware on the computing platform to achieve software and hardware separation, so that cross-hardware functional reorganization and mobilization becomes simple and easy, so that many vehicle intelligent applications can be developed, adapt to more use scenarios, and even create new use scenarios. The current official built-in immersive scene card allows HiPhi X to transform into a submarine or a sightseeing helicopter, or a cabin in the woods, or even a starship to travel through the universe.
Looking at the Weilai ES8 and BMW iX, in the technology configuration, one is limited by the cost, one is limited by the brand tone, anyway, it has not come up with the performance that should be in the price range. Although the iDrive 8 operating system is one of the focuses of BMW's iX, the new system has also done a lot of localization customization work for the Chinese market, but compared with local brands, the difference is not a star and a half. As a traditional car company with a century-old history, BMW has been learning Apple's squeezed toothpaste in the update iteration of the car machine system, which is not without the reason why traditional car companies are tied hands and feet. The NOMI system of NIO ES8 can only meet the most basic human-computer interaction functions, and more needs of users are constrained by cost and system computing power.
Looking at the three models, weilai ES8 is decent in the new forces, BMW iX relies on the long history of a century-old car company, and it still needs to work hard to continue the title of luxury car in the field of new energy, but even if BMW believes that the drastic changes, consumers still cannot raise greater interest. In the wave of electrification, the starting point of traditional car companies and new forces is equal, and the century-old advantage of fuel vehicles may not work in the era of electric vehicles.
If consumers in the luxury market in the past were more willing to pay for the brand premium, then in the context of consumption upgrading and car buying groups tending to be younger, whether it is the intelligent driving experience of "knowing people's feelings", higher-order power performance, or personalized avant-garde design can convince consumers to make the right choice.
Compared with the lack of freshness of ES8 product power, iX's "virtual" high price, HiPhi X is indeed worthy of "placing an order" under the existing all-round advantages, which can meet people's advanced needs such as socialization, respect and value realization. Moreover, on the occasion of the 4th anniversary of the establishment of Gaohe Automobile, HiPhi X users who have set it before December 31, 2021 can also enjoy lifetime free 5G car network traffic (unlimited traffic), Hibei power exchange, Shengke car service package, financial rates as low as 75% off, lifetime free vehicle warranty, lifetime free three electric warranty five major gifts, which are enough to let users forget their first love and return their enthusiasm to Xinhuan.