Information flow | a number of scientists relayed science popularization, the Chinese Academy of Sciences Science Communication Bureau New Year's Eve science speech came

From December 29 to 31, from 19:00 to 21:00 every night, the "Chinese Academy of Sciences 2022 New Year's Eve Science Speech" will be held in the "Institute of Physics of the Chinese Academy of Sciences" Douyin live broadcast room. The event was hosted by the Bureau of Science Communication of the Chinese Academy of Sciences and jointly hosted by the Institute of Physics of the Chinese Academy of Sciences and Douyin.

Users can search for "Chinese Academy of Sciences New Year's Eve Speech" on Douyin, or pay attention to the "Institute of Physics of the Chinese Academy of Sciences" Douyin number to enter the live broadcast room to watch. During the period, academicians of the Chinese Academy of Sciences, scientific research experts of various disciplines, and creators of Douyin science popularization will jointly take the stage to interpret China's cutting-edge scientific and technological achievements in the past year and share the stories behind the scenes of scientific research and science popularization.

According to the upstream reporter, this New Year's Eve speech activity is divided into three themes. On December 29, led by Wu Xiangping, an academician of the Chinese Academy of Sciences, he explained the most cutting-edge knowledge of cosmology, followed by Three scientists such as Cai Tao, Guan Yixin, and Zhang Wei, bringing the 2021 Innovation Achievement Award of the Chinese Academy of Sciences. On the 30th, Wang Yuan, curator of the China Paleozoological Museum, will work with Chen Zheng, associate professor of Beijing Jiaotong University, Yuan Lanfeng, associate researcher of the University of Science and Technology of China, and Li Zongjian, member of the Research And Learning Committee of the Oceanographic Society of China, to share their feelings and experiences on "Science and the New Year". On the 31st, Cao Zexian, a researcher at the Institute of Physics of the Chinese Academy of Sciences, will cut into the unary quadratic equation and explain in depth the physics knowledge such as normative field theory.

The Chinese Academy of Sciences has held New Year's Eve speech activities for two consecutive years, the original intention is to disseminate science through special lectures, stimulate public interest in science, expand knowledge, so as to appreciate the spirit of science and improve scientific literacy.

According to reports, this cross-border cooperation with Douyin is a continuation of the innovation attempts in the field of science communication and science education by the Bureau of Science Communication of the Chinese Academy of Sciences and the Institute of Physics of the Chinese Academy of Sciences. In 2018, the Institute of Physics of the Chinese Academy of Sciences, as the first batch of popular science creators, officially settled in Douyin, accumulating nearly 2 million fans so far, which is a veritable "popular science internet celebrity", and has set a record of more than one million fans in the video. This video, which was popular all over Douyin, was taken from a public lecture by speaker Cao Zexian, and eventually received more than 2.5 million likes, which also allowed the "Institute of Physics of the Chinese Academy of Sciences" to successfully break the circle. Through short videos, scientists present the physics knowledge that was originally difficult to understand in an easy-to-understand, humorous way, narrowing the distance between the public and physics. Benefiting from the trials and persistence of these scientists, hard-core science knowledge has become a new popularity of short video platforms.

The relevant person in charge of Douyin said that the live video broadcast provides ordinary users with the opportunity to communicate and learn with scientists at close range, so that the "tall" scientific knowledge becomes very "grounded", which is conducive to the dissemination of popular science content. In the future, Douyin will unite with more scientific research institutions to provide users with more high-quality popular science content.

Relevant reports show that in the past year, the cumulative number of natural science videos on Douyin reached 33 billion times, an increase of 144% month-on-month; 700 million people liked related works, an increase of 97% month-on-month. In the douyin knowledge video comment area, there were 1.36 million "learned" sighs and 2.54 million "understood" joys.

Upstream journalist Hou Jia