introduction:
When your car purchase budget is within 800,000 yuan, what car will you buy? Is it land rover defenders? Or the Audi A8L? Or the Porsche Macan? "A thousand Hamlets in the eyes of a thousand readers". Yes, everyone has a completely different pursuit of car use scenarios, personality preferences, and brand influence, and how to find the right car in this brand's various products is obviously not an easy task.
In the era of global automobile "electrification", the penetration rate of the domestic new energy market has exceeded 20%, and most of the friends around the author have also replaced electric vehicles. Therefore, today we need to talk about the selection and recommendation of high-end electric vehicles. In fact, at this price point, there are not many pure electric high-end models to choose from, and brands that focus on this market segment are invaluable.
Gaohe brand believes that it is not unfamiliar to those who pay attention to luxury cars, and this luxury independent brand that focuses on cutting-edge technology has recently undergone a full range of evolution. According to the needs of different users, a new long-lasting version has been added, and the previous 6 luxury configurations have been taken as standard, thus further enhancing the competitiveness of the product.
Another one we compare is the traditional luxury brand BMW iX model just released at the Guangzhou Auto Show last year, which is the first model of BMW's latest pure electric platform to go offline, and is a "voice" of luxury brands in the era of electric vehicles, condensing the deep accumulation of centuries-old cars and the injection of modern technology. In this way, the former is like a car from the future and subverts traditional thinking, while the latter is the transformation of the old traditional luxury car company, and the two meet because of the same user group.
Yes, they both have similar price points, levels, and performance. However, their design, concept and user groups are still subdivided, as for how to choose these two models? Let's talk about these two luxury pure electric SUVs with completely different personalities.
Appearance:
Intelligent scene PK invisible innovation
For the appearance, each user's aesthetics and preferences are not the same, we only from some appearance highlights or functions to introduce the difference between the difference, so that users to identify the selection.
Although Gaohe HiPhi X has been on the market for some time, when you stand next to this seemingly futuristic "technology battleship", its sci-fi aura can still attract you tightly. The 65° front windshield inclination angle matches the sharp body waistline, which looks like a supercar from the side, and then cooperates with the visual impact of the 22-inch "petal-shaped" oversized wheel hub. What few people know is that such a forward-looking design comes from the team of famous car designer Shi Zhijie.
Compared with the bold innovation of Gaohe HiPhi X, the change of BMW iX can be said to be relaxed, and it has been restored to the greatest extent from the design of the iNEXT concept car. It is a matter of pride that this new "subtraction" design language is also created by Chinese designer Li Tianyuan himself.
The full body frame is shaped by a small number of precise lines, the most conspicuous "double kidney grille" at the front of the car has been inherited and sublimated, the extremely narrow light set has broken the most designed BMW has ever been designed, and the diamond-cut waistline runs through the rear of the car, giving people a sense of domineering and sturdiness.
It can be seen that both have their own design inspiration and direction in the design, but their commonality lies in the use of concise design language as much as possible to create a sense of technology and the future, and the smooth lines also greatly reduce the vehicle wind resistance.
Speaking of the highlight configuration of the appearance, I dare say that users who buy the HiPhi X are basically shocked by the spread wing door, which is the world's first touch-free smart door that meets the multi-scene entry and exit. Gaohe HiPhi X is not equipped with door handles, and smart doors based on face recognition technology can be unlocked by the camera on the B-pillar, and you can also touch the electronic control button on the door to unlock. The preset six intelligent entry and exit scenes are not only practical and fun, but also have the same way of "opening the door" with Rolls-Royce, technology and elegance.
It is unimaginable that the lamp group of Gaohe HiPhi X can also develop so many application scenarios, officially called PML programmable projection headlights + ISD intelligent interactive lighting system. In simple terms, this is a set of intelligent and matrix LED light groups with custom functions, in addition to basic conventional lighting, it can display simple animation information according to the use of the scene, user definition, both lighting equipment and can be used as an information display screen.
In addition, it has pixel-level control for dynamic and high-resolution precision illumination. For example, you can organize a multi-vehicle music and light show, or greet other vehicles or pedestrians on the road through ISD interactive animations.
It can be seen that Gaohe tries to explore more scenes between human-computer interaction and make it intelligent and convenient. By defining different user use scenarios, systematically optimizing all the connections between users and cars, and using an ecological view to define the attributes of the car, it is rare in the past product sales.
If Gaohe HiPhi X is based on the scene exploration of human-computer interaction innovation, then for BMW iX, the car is regarded as an "intelligent creature", and its relationship with users is like a "partner".
"Invisible technology" is a major design concept of BMW iX, called "ShyTech", Shy literally translates as shy, shy, here we can understand: not directly displayed technology application, it through the most natural human-computer interaction to achieve and throughout the entire product.
For example, we see that the classic double kidney grille has become even larger, and behind the classic hides a variety of radar sensor components, which detect the outside world through the closed grille, so while reducing the wind resistance at the front of the car, you will not see any sensor exposed. The grille mesh has a built-in heating resistance wire to prevent the low temperature in winter from affecting the sensor's operation.
At the BMW LOGO on the front canopy, the designers changed it to a filling port for glass water. While the work of opening and closing the machine cover is handed over to professional maintenance personnel, BMW believes that the product of the electric era, the user does not need to maintain the power part. In addition, in order to minimize wind resistance and ensure reliability, BMW has innovatively designed the door handles to be recessed, while retaining the mechanical key unlocking. With the support of the Comfort Access system, you can use a BMW digital key based on UWB (Ultra Wideband) technology to approach the vehicle, and the doors will automatically lock or unlock.
It can be seen that the BMW iX is influencing users in a minimalist and convenient way, and there is deep thinking behind each simplified design, somewhat similar to the design concept on Apple's mobile phone. "ShyTech," on the other hand, follows the principle of technology ready and touching when needed. Not actively put in front of the user's eyes, when the user needs to trigger through the most reasonable interaction, natural and full of surprise. This looks like a BMW, but it is no longer the BMW of the past!
Science and Technology:
A collision between "souls"
If the shape design has its own advantages, then for the "intelligence" of smart electric vehicles, perhaps Gaohe understands it more deeply. Gaohe HiPhi X adopts an immersive cockpit and is equipped with the industry's first triple screen design, which concentrates most of the original button interaction in the car in the central control screen, and greatly optimizes the convenience of the original control through the retrieval function display and operation.
At the same time, the use of multi-microphone sound field recognition in the car, through HiPhiGo to wake up the car machine, can accurately identify the control needs between different passengers, can completely replace the daily manual control, high-level semantic recognition can provide such as AI robot-like loss chat service, it seems that this kind of human-computer interaction scene that often appears in science fiction movies is realized around.
Some people say that intelligent driving is the soul of electric vehicles, and some people say that acceleration is the soul of electric vehicles, and for Gaohe HiPhi X, its soul should be H-SOA.
The phenomenon of "hardware stacking" is common in smart electric vehicles, although everyone is fighting hardware, but how to really use these hardware, so that effective linkage between them can really play a value. The Gaohe HiPhi X can be said to be the leader in the industry in the intelligent deployment of body hardware. The H-SOA super-body electrical and electronic architecture on the HiPhi X enables a high degree of integration of more than 500 sensors and more than 300 actuators in the body, and all the hardware is interconnected and can be freely combined into different functions. Partners, third-party developers, and users can participate, and the playability and scalability of the vehicle is greatly increased.
Watch a World Cup match together? Through the user-created "Watching Mode" scene card, the hardware and software of Gaohe HiPhi X are quickly deployed to the "World Cup Broadcast Scene", the atmosphere lights create a fiery environment, the automatic air conditioning ensures a comfortable temperature, and the seat massage relieves your sedentary fatigue. Everything is ready, the "protagonist" 16.9-inch central control large screen and the 19.9-inch co-driver entertainment screen linkage open, the 7.1-channel 680W British Treasure professional audio is responsible for audio output, and the double impact of vision and hearing makes you feel like you are in person at the game site. this...... It's much more comfortable than watching at home, right?
This modular soft and hard separation of electrical architecture makes Gaohe HiPhi X have a soul, has the ability to evolve, and greatly enhances its secondary development space and continuous evolution.
The BMW iX Smart Cockpit is also based on the "Shy Tech", which minimizes the function of the disorderly and complex cockpit. For example, audio, air conditioning, infrared temperature control and other functions are well integrated with the interior, only when the driver's hand touches the control area, its buttons and display will light up, all of which appear natural and harmonious. At the same time, the conventional buttons in the car have been reduced by about 50%, and this part of the function has been concentrated in the integrated floating curved screen, which coincides with the high-he-he-hi-Phi X.
BMW's proud iDrive system is preserved on the iX, and all elements of the menu can still be selected and activated via the crystal-like controller of the center console. The new 8.0 system interface is more concise and intuitive, and has been localized and customized for the Chinese market, such as: QQ Music and other software, WeChat, Himalaya and other software are built-in.
If H-SOA is the soul of Gaohe HiPhi X, then the soul of BMW iX should lie in the application of 5G! Due to the use of domain centralized electrical architecture, the internal data throughput of the whole vehicle is 20 times that of the existing one, and the conventional bus system obviously cannot meet such a large data transmission, and it is very necessary to build a "highway".
Therefore, BMW took the lead in using Gigabit Ethernet in the vehicle bus system, and the high-speed transmission and low latency of 30Gbit (3.78GB/s) greatly enhanced the vehicle-to-road coordination capability of the iX, and also greatly improved the accuracy of automatic driving detection. It is worth mentioning that the 5G technology test and verification of BMW's iX model was led by the Chinese team and lasted 16 months, spanning 8 cities such as Beijing, Xi'an and Hong Kong.
It can be seen that in the intelligent part, Gaohe and BMW are subtracting and integrating based on user operations, trying to make user operation interaction more convenient. Gaohe HiPhi X has conducted deep thinking on the scene and continuous self-evolution, so that the car has "vitality". BMW iX strengthens the bandwidth of the vehicle bus, applying 5G technology and Shy Tech stealth technology for the first time in all scenarios, which is a kind of bottom-level evolution from the inside out.
Motivation:
New power brands are more radical
The powertrain is the most eternal topic, although the Gaohe HiPhi X is an SUV, but it is equipped with dual permanent magnet motors on the front and rear, and the combined maximum power reaches 440KW and the maximum torque is 820Nm. Although the self-weight reached 2.5 tons, relying on the blessing of the intelligent four-wheel drive system, the 100-kilometer acceleration still advanced by 3.9 seconds. This kind of power performance is beyond expectations for users who buy SUV models, and it can also be said that The ultimate concept of Gaohe has been implemented in every aspect of HiPhi X.
BMW iX adopts the fifth generation BMW eDrive electric four-wheel drive system, its current excitation synchronous motor can generate a magnetic field through battery power, and the computer can automatically match the output power of the front and rear motors according to the power demand. Combined maximum power is 385KW, maximum torque is 765Nm, acceleration to 4.6 seconds from 100 km/h, while the high-performance version of the M60 reaches 455KW. Compared with the dual permanent magnet motor of Gaohe HiPhi X, the power is slightly conservative.
In terms of chassis, the front double wishbone + rear five linkage suspension form selected by Gaohe HiPhi X also usually appears in luxury sports models, and the air suspension and CDC continuously adjustable damping shock absorber can intelligently adjust the degree of suspension softness and hardness according to different conditions of the road surface, thereby improving the user's driving experience. In addition, the air suspension has a height adjustment of 50mm and adjusts itself to a variety of driving modes such as comfort, economy, and sports.
Heroes see the same thing! The BMW iX also features a chassis design with two wishbones and five links at the rear, and is equipped with air suspension at the front, focusing on conventional vibrations and bumpy road undulations. The 50:50 counterweight can make the vehicle driving state more balanced, with the integrated design of carbon fiber material surrounding, can further reduce the vehicle and more aerodynamic.
Not to mention the high-performance version of the BMW iX, perhaps for cost, perhaps for performance balance. We found that in fact, in the era of electric vehicles, traditional luxury brands are more restrained in their pursuit of power, and for new power brands, they can think more aggressively and ahead of their own product trends. From the perspective of subdividing the user group, the performance of users in the era of fuel vehicle brands may not be too concerned about them, while the pursuit of performance by new power technology brands is extreme and infinite.
recommend:
Gaohe HiPhi X creates the best cost performance ratio for the long version
The Gaohe HiPhi X series is currently equipped with a ternary lithium battery with a capacity of 97kWh, a NEDC cruising range of 550 kilometers, and a 120kWh or 160kWh battery pack can be upgraded in the future. The recently added Zhiyuan version and Chuangyuan version are long-endurance versions, and the single-motor rear-drive configuration NEDC has a range of 630 kilometers. Therefore, the previous luxury version, flagship 6-seater and flagship 4-seater, 2022 Gaohe HiPhi X has 5 sub-models.
As a daily recommendation, we prefer the newly launched Chuangyuan Edition. First of all, the single motor power of 220KW can fully cope with the acceleration needs of Gaohe. The ultra-long endurance of 630 kilometers can solve most of the charging anxieties, and having a total value of 70,000 yuan of seating and technology sets is the essence of Gaohe HiPhi X. Compared with the Zhiyuan version, it is only 50,000 yuan more.
The user-praised immersive set is standard in the entire series on the 2022 model, which must give a big praise! The 26,000-value HiPhi Pilot full-featured set is only standard on the flagship version of the model, note that the HiPhi Pilot is equipped with the entire series, here are some high-end features, usually basically unusable.
The BMW iX xDrive50 is more balanced
Compared with Gaohe, the version of BMW iX is simpler, from the power is divided into iX xDrive40, iX xDrive50, and a high-performance version of the M60, but more technology configurations are optional, which requires users to consider according to their needs, such as: heating set, Baohua audio, multi-functional seats, smart cockpits and so on.
BMW iX three models, high and low with two may be two extremes, as a daily use aside nearly one million yuan of M60 high-performance version, the middle of the iX xDrive50 and iX xDrive40 difference of 100,000 yuan, more than a larger motor power, air suspension, active steering, electric suction door, HUD, AR navigation and other practical functions, it can be said that as a nearly one million level model or cost-effective. More advanced features such as the more well-known Bauer audio, sports calipers, and seat massage can only be standard on the high-performance version.
Finally, we compare horizontally, the high-end HiPhi X Chuangyuan version with a price of 620,000 yuan, in addition to using a single motor long endurance, can give as many scientific and technological functions as possible to the user, and BMW iXxDrive40 is basically similar to the Chuangyuan version in terms of motor power, but the technology configuration is basically 0, and if you want to buy the core technology equipment, you have to choose iX xDrive50, which is priced at 846,900. Therefore, from a practical point of view, we think that Gaohe HiPhi X is more cost-effective, of course, you pursue traditional luxury brands, iXxDrive50 is also a good choice.
brief summary:
As a new power brand, although Gaohe HiPhiX has just been released for a year, it has won the monthly sales champion of luxury pure electric SUV for several months with its excellent product strength, and In February, HiPhi X even occupied 1/3 of the sales volume of the market segment, and one of the 3 cars sold was HiPhiX. High-end is not the same as stacking luxury, with the ultimate user experience and sense of technology to create products is to interpret the unique luxury of Gaohe HiPhi X. In addition, the H-SOA superbody electro-electrical architecture provides a strong evolutionary guarantee for the High-Tech ecosystem.
The BMW iX is a sincere work of this traditional brand like the era of electrification, on the occasion of the tenth anniversary of the birth of the BMW i brand, the power of brand rebranding has sublimated the traditional luxury again, and it is thinking about how to make human beings and nature and things coexist in harmony. Through the iDrive system life sense technology and The concept of Shy Tech invisible technology, as BMW said, "the purity of luxury, people-oriented, driven by people"
In the era of electrification, enterprises and products are facing their own challenges, luxury from traditional car companies is no longer an advantage, but more like a "symbol", and the new forces are writing high-end and luxury with their own special capabilities, the diversification of the present is more based on user needs-oriented, based on user scenarios and product ecology to build intelligent and high-end services, with technology to empower luxury may be the most valuable at the moment.