In the luxury large car market, Mercedes-Benz S-Class, BMW 7 Series and Audi A8 are three cars that cannot be bypassed, and car electrification is an irreversible trend, after Mercedes-Benz has launched an electric large car - Mercedes-Benz EQS, bmw and Audi how can they be indifferent? Although Audi has not yet released the relevant information of the Audi A8 e-tron, the launch of this pure electric large car is an inevitable result, after all, Audi has a PPE pure electric platform, and the launch of any pure electric car is very likely. What about BMW? A few days ago, BMW has announced that the new generation of BMW 7 Series and pure electric version - BMW i7 will make its global debut in April, and we predict that bmw 7 Series and BMW i7 will make their world debut at the 2022 Beijing Auto Show.
Through the exposure processing of the BMW i7 trailer, the size of the front grille of the new car's "double kidney" is larger, and many netizens affectionately call it "big nostrils", and the chrome trim around the "nostrils" is added with a circle of light strips, which can finally shine. It can also be seen that the car adopts a split headlight design, the upper part is BMW crystal daytime running lights and BMW ring light grille, the lower part is low/high beam lights, and the bottom of the lower grille adopts a U-shaped design, from the visual effect, the front face design of the car is very wide.
BMW adopts the strategy of "casting a wide net and more fish", the new BMW 7 series not only has a fuel version, a plug-in version, but also a pure electric version (BMW i7), through the interior part of the BMW i7 trailer we found its central control layout, that is, the part circled with red rectangle in the above picture, it can be seen very obviously that the interior of the BMW i7 adopts a "double screen" design, similar to the previous generation of Mercedes-Benz S-Class, and bmw iX is very similar, it can be said that this is the interior style of the bmw new car in the future, we can think of it, In the future, the BMW 7 Series, BMW 5 Series and BMW 3 Series will all adopt similar interior designs. Let's take a look at the interior design of the BMW iX.
BMW iX
BMW iX center console is very simple, in addition to the air conditioning control part, there are only two large screens, the technology atmosphere created is still very good, as for the luxurious atmosphere, there is still a big gap from Mercedes-Benz. Its front floor can be divided into two layers, the bottom floor is the storage space, the upper floor is the control panel, there is a crystal material knob, you can control the multimedia system, the crystal roller next to it can control the volume size, the left side is a short gear shift lever, a bit similar to the Audi and Volkswagen gear lever design, the "big chicken leg" electronic gear lever on the current model has been abandoned. If nothing else, the BMW i7 will use a similar design.
As for the exterior design of the new car, there are only road test spy photos now, and it has been heavily camouflaged, and through its overall outline, it is not much different from the current BMW 7 Series. We expect that the biggest part of the new car change is the front face and the rear of the car, the front face has been exposed from the trailer, the rest is the tail, now popular through-type taillights, BMW i7 also has a high probability of using through-type taillights, and BMW car logo can still be lit, the remaining part is lackluster.
Regarding the power system of the new car, there is not much information exposed at present, only the BMW i7 will be equipped with the sixth generation of eDrive electric drive system, which can run through the entire life cycle of the product. In terms of cruising range, the BMW i7's WLTP working range can reach 600km, and the WLTP working condition is more stringent than the NEDC working condition, which means that the maximum NEDC mileage of the car will exceed 600km.
On the whole, bmw i7 has a certain degree of competitiveness, but the pure electric vehicles launched by the BBA seem to be less popular in the domestic market, and consumers still prefer the models launched by new car-making forces, such as Tesla, Ideal Car, Weilai Automobile, Xiaopeng Automobile, etc. Therefore, it is a very difficult task for BMW to "conquer" the new energy vehicle market.