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The clash of new and old forces Why is gaohe HiPhi X more popular with consumers than BMW iX?

preface:

With the non-rise in oil prices and the continuous improvement of policies for new energy vehicles, the new energy pure electric vehicle market has doubled sales as if mushrooming, and the time change is an increasingly sound new energy vehicle market level. As we have seen, models down to tens of thousands of dollars and up to millions of models have been launched in both years.

When we are choosing more and more, many car owners who want to buy high-end new energy vehicles will have the question of "whether to choose high-end new forces or traditional car brands", with such questions, we will analyze the problem of how to choose Gaohe HiPhi X and BMW iX from different dimensions today.

#高端不仅是品牌 is a very subtle design

There is no doubt that in terms of positioning and price, both models belong to the category of luxury new energy vehicles. However, the difference between the two is that BMW relies on the high-end brand image that has been shaped for a long time in the field of fuel vehicles, while Gaohe is popular through the best-selling hiPhi X, since the opening of delivery in May last year, only 10 months have exceeded 5,000 units, reaching the top of the luxury pure electric market sales champion at the fastest speed, highlighting the popularity of HiPhi X while also showing the strong car-making strength of Gaohe Automobile.

The clash of new and old forces Why is gaohe HiPhi X more popular with consumers than BMW iX?

From the perspective of price range, BMW iX has a total of xDrive40, xDrive50, M60 three models, the price range of 74.69-99.69 million yuan, while Gaohe HiPhi X is a model with 8 different configurations, the price range is also broader, 57-800,000 yuan The official guidance price provides consumers with more choices.

The clash of new and old forces Why is gaohe HiPhi X more popular with consumers than BMW iX?

In addition, in terms of vehicle warranty that we are more concerned about, BMW iX still continues its 3-year/100,000-kilometer vehicle warranty policy in the field of fuel vehicles. Gaohe HiPhi X provides a more sincere 5-year / 250,000-kilometer vehicle warranty policy, which can be seen that in this regard, Gaohe HiPhi X is more sincere and more secure.

As a representative of high-end new energy vehicles, if you look at the BODY size of BMW iX 4955*1967*1689mm and the wheelbase size of 3000mm, it fully meets the standard level of a medium and large SUV. But when we compare it with the HiPhi X, we can find the difference between the two models.

The clash of new and old forces Why is gaohe HiPhi X more popular with consumers than BMW iX?

First of all, in terms of body size, Gaohe HiPhi X has a body size of 5200*2062*1618mm and a wheelbase size of 3150mm, which has a more prominent performance in terms of length, width and wheelbase, and the larger wheelbase size and body width also means more spacious rear seating space.

Compared with consumers who have compared the two models, they have felt that the riding performance of The HiPhi X is more excellent. In addition to the difference in body size between the two models, it is also thanks to the crushing advantage of the HiPhi X in terms of configuration.

In the seat part, BMW iX in the lowest model using imitation leather seat materials, in terms of seat function, only support the main passenger seat power seat adjustment, and in the minimum model seat ventilation also increased by 7700 yuan optional, and the seat massage function is only priced at 996,900 yuan on the top model as a standard. In terms of rear seats, the BMW iX has no other functions except for the top model equipped with seat heating. This is not attractive to passengers who value ride comfort.

The clash of new and old forces Why is gaohe HiPhi X more popular with consumers than BMW iX?

In contrast, Gaohe HiPhi X is a manifestation of great sincerity in this regard. On the basis of the electric adjustment of the main co-pilot, the HiPhi X is also equipped with seat ventilation, seat heating and seat massage as standard in addition to the low-end models, which further enhances the happiness of the front passengers.

The clash of new and old forces Why is gaohe HiPhi X more popular with consumers than BMW iX?

In terms of the second row of seats, the HiPhi X further highlights the performance of luxury electric brand models. The rear seats of The HiPhi X not only support multi-directional electric adjustment, but also add seat ventilation, seat heating, seat massage and leg rest adjustment in terms of functions, which really allows every passenger in the car to experience the ultimate luxury and luxury, no longer because of the cold of winter and the heat of summer.

The clash of new and old forces Why is gaohe HiPhi X more popular with consumers than BMW iX?

BMW iX has a total of xDrive40, xDrive50, M60 three models, the most representative model xDrive50 as an example, in the front and rear motors, with the blessing of the front and rear motors, with a total power of 385kW, 100 km acceleration time of 4.6s, it can be said that this car has a more prominent performance in a number of electric vehicles.

The clash of new and old forces Why is gaohe HiPhi X more popular with consumers than BMW iX?

In contrast, let's take the founding 6-seater model of The HiPhi X as an example. It will be equipped with dual electric motors in front and rear, with a combined maximum power of 440 kW, a peak torque of 820 N·m, and an official acceleration time of 3.9 seconds per 100 km/h. Compared to the BMW iX xDrive50, it is slightly better in terms of performance.

#重塑你的车生活 cars are no longer just means of transportation

In the era of intelligence and personalization, the car is no longer a simple means of mobility, it plays a more important role in our lives. In addition to dynamic driving, bmw iX does not bring us a lot of new ideas, in the eyes of many people this is a well-behaved daily car.

The clash of new and old forces Why is gaohe HiPhi X more popular with consumers than BMW iX?

In contrast, Gaohe HiPhi X is different. At the beginning of its listing, it attracted the attention of many scientific and technological controllers because of its many unprecedented black technologies. The biggest highlight of the appearance of Gaohe HiPhi X is the design of the Gaohe spread wing door, the maximum opening angle of the front door is 81 °, the maximum opening angle of the rear door is 89 °, the opening angle of the wingspan door is 80 °, and the maximum height off the ground after opening is 2295 mm, so passengers do not need to worry about getting on and off the car head will touch the roof.

The clash of new and old forces Why is gaohe HiPhi X more popular with consumers than BMW iX?

In addition, through the different opening and closing combinations of six doors, the Gaohe wing door system can provide intelligent entry and exit modes for six scenes of handsome guys, president up and down, president review, royal nobleman, Avenue of Stars, and Transformers, and the playability is still relatively high.

The clash of new and old forces Why is gaohe HiPhi X more popular with consumers than BMW iX?

The entire High Hen HiPhi X vehicle uses electronic self-priming door locks, and since it is based on the HOA electronic architecture, the car's full doors can be iterated through FOTA software, so as to continuously optimize the door opening angle, speed and personalized profile mode. Multiple door opening and closing combinations make you different the moment you get off the bus!

The clash of new and old forces Why is gaohe HiPhi X more popular with consumers than BMW iX?

Secondly, Gaohe HiPhi X has the world's first evolvable custom intelligent lighting system composed of two core light groups of PML programmable intelligent headlights + ISD intelligent interactive lights, through programming users can change the content of the headlight display, design some emoticons or symbols, can meet the use of scenarios such as parties, marriage proposals, birthdays, etc., and add a unique romantic atmosphere to the car life of the owner. It can also be said that among the cookie-cutter cars, The HiPhi X is different.

#编辑总结

Through the above comparison, we seem to have found the reason why the HiPhi X of Gaohe has been able to break through 5,000 units in only 10 months, reaching the top of the luxury pure electric market sales at the fastest speed. In the era of lack of novelty, conformist products will always make people tired, and how can hiPhi X, which breaks the convention and insists on launching high-quality, high-tech and high-value high-quality, high-tech and high-value users, not be loved by consumers?

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