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Fast forward to the middle of December, and 2021 is going to say goodbye to us! At the same time, whenever at this time, it is time to "get up and rely on perseverance, go out by determination", the winter wind blows, this sour yo ~ answer Here warm reminder, "fully armed" and then go out will be more reliable!
And as cold as this weather is the Chinese car market. According to the November national passenger car market analysis report released by the Federation of Passenger Vehicles, the retail sales of the national passenger car market in November were 1.816 million units, down 12.7% year-on-year, and down 6% compared with November 2019, and the overall market performance was weak. In such a big environment, there are several models, which can be called the most "cold", and the market performance is unexpected. Let's take a look at who are the most frustrated models in 2021
Changan UNI-K
Manufacturer guidance price: 145,900-184,900 yuan
When UNI-K just debuted, many people have a good impression of this SUV, thinking that its design, driving performance, and technology configuration experience belong to the superior level of autonomy and even the entire medium-sized SUV market, coupled with its little brother UNI-T at the beginning of the listing caused consumers to rush, sales easily broke through 10,000 is to make everyone believe in the bright prospects after the listing of UNI-K.
Sure enough, since the launch of UNI-K in March, its monthly sales soon exceeded 6,000 units in April. Unexpectedly, however, since May, UNI-K's sales have begun to show a lack of staying power. UNI-K suddenly muted, which was really inexplicable.
From the perspective of product strength, UNI-K is indeed very strong. Blue Whale 2.0T engine + Aisin 8AT powertrain, iFLYTEK Flying Fish OS3.0 voice interaction system, 14-speaker Sony advanced car audio system, APA 6.0 automatic parking system, automatic driving assistance system that can be upgraded to L3 level... Put these things into a car type, and this car must have a good product strength. Especially considering the price of 145,900-184,900 yuan, it is really difficult to find an SUV worth choosing more than the UNI-K in the mid-size SUV market. So, the product doesn't seem to be an obstacle to UNI-K.
For the decline in UNI-K sales, some people believe that it is caused by a shortage of chips. Since the beginning of this year, the world's major car manufacturers have experienced a shutdown caused by the lack of cores, and it seems reasonable to say that the decline in UNI-K sales due to the lack of core chip supply has been reduced;
In addition, there is also a saying that when UNI-K was tested this year, because the two wheels left the ground at the same time, the body posture almost overturned, which made people question its strength. Specifically, in the Elk test, the right rear wheel of the Changan UNI-K was all lifted into the air, and the final best result was 72.9km/h, and the rear wheel was simultaneously off the ground when testing the high-speed sharp brake. Coincidentally, at that time, the Auspicious Star Yue L was also doing the elk test, with a score of 79km/h, and the four rounds of stability did not lift off the ground.
Since then, UNI-K sales have indeed been tepid, and at the lowest time there were only more than two thousand units, which was not as good as its little brother UNI-T. What do you think about that?
Dongfeng Nissan a new generation of X-Trail
Manufacturer guidance price: 18.19-26.29 million yuan
In July this year, a new generation of Qijun was launched, and its appearance, performance, intelligence and other aspects have been upgraded. The new car should have had a good prospect, but because the whole series is equipped with a three-cylinder engine, it makes people question its future performance. The data shows that the new generation of Qijun only reached more than 9,000 units in August, and then it took a sharp turn, losing step by step, only 3,355 units were sold in September, and even 3,000 units were difficult to complete in October, a year-on-year plunge of 81.29%, and the former "home flower Dan" became a chicken rib.
As a star model that was once on the market, the reason why sales are now so sluggish is even more expected: they are all "three-cylinder machine" pots. As we all know, the three-cylinder engine is not pleasing in the Chinese market, and it is difficult to have a three-cylinder engine model successful in China, including Civic, Lynk & Co, etc. These models with high sales and attention in the market, they are really four-cylinder engine models. However, in the face of the predecessors who have been photographed on the beach, the new generation of Qijun prefers to do the "back wave" and still does not believe in this evil.
Facts have proved that the full range of three-cylinder engines is obviously a wrong choice. In order to save sales, there have been media revelations recently, the old X-Trail four cylinder officially returned, the name is not the previous media speculation of the X-Jun classic, but named X-Jun Glory, by Zhengzhou Nissan responsible for production and sales. The glory of X-Trail and the previous generation of X-Trail can be said to be exactly the same, whether it is the appearance, power, configuration, size, tuning, are almost the same, which may officially declare that the three-cylinder X-Jun has failed.
FAW-Volkswagen
Manufacturer guidance price: 299,900-399,900 yuan
In the domestic medium and large SUV market, SAIC Volkswagen Tuon can be regarded as a leader in this field, which makes faw-Volkswagen envious of the same door. In order to balance the uneven distribution of models between the "North and South Volkswagens", FAW-Volkswagen launched its first medium-sized and large-sized SUV, Lanjing, which, like Tuang, came from the MQB platform.
Although it is positioned as a medium and large SUV like Tuon, its length is more than 5.1m, the wheelbase is close to 3m, and it is even larger than Tuon, which is known as "Volkswagen's largest SUV in the world". From the price point of view, the price range of Volkswagen Tuang is 292,000-402,000 yuan, and the price range of the border is 299,990-39.99 million yuan, and the prices of the two are basically the same.
I thought that the bigger it was, the more popular it was, but from the perspective of market sales, it was not the case. According to the latest data, Lanjing sold only 2,300 units in October, while Tuon sold more than 4,100 units in October. It can be seen that the gap between the two is still relatively obvious. This makes it difficult to understand, why the larger the size of the lanjing can not sell Tuang?
As mentioned earlier, Volkswagen Was only listed in June this year, less than half a year from now, and it does not rule out the early production capacity climb, so sales have not been well reflected. In addition, Volkswagen has recently been seriously affected by the lack of cores, and it is not ruled out that the internal chip will be given priority to the models that are moving, so the overall base is low. Of course, these are some of the factors that affect sales, mainly depending on the product strength and word of mouth of the two.
First of all, in terms of the popularity of the two, Volkswagen Tuang has been deeply cultivated in China for many years, its reputation has been played, and Volkswagen has only recently been listed, I believe many people do not know that there is such a car. Although I know, most of them also happen to see outdoor billboards or enter the FAW-Volkswagen store to see such a car. Although the size is indeed large, it still takes a lot of courage to let consumers "taste the early".
Secondly, in terms of price, the current listing is not long, the terminal has no discount for the time being, and the Tuang terminal is often preferential of 30,000-40,000 yuan, which is much more tempting than a little more size in the eyes of most consumers. Therefore, on the whole, it is reasonable that the sales volume of the territory is not satisfactory.
DS9
Manufacturer guidance price: 249,900-339,900 yuan
In order to fulfill its promise not to withdraw from the Chinese market, DS, a luxury brand that flaunts French romance, officially released its flagship sedan DS 9 in March this year. The new car inherits the French aesthetic, not only has French design elements, but also highlights the luxury Seiko in many places, which can be regarded as a blockbuster work of DS. The DS 9, which can be pinned on high hopes, has a mediocre response in the Chinese market, and sales can even be described as "miserable".
According to the data of the Association, the cumulative wholesale volume of the DS 9 has been less than 1,000 units since its listing. However, the risk data on the terminal that reflects the actual sales volume does not see the figure of the DS 9. Why doesn't DS 9 have real sales data? Perhaps the car is too niche for the outside world to be counted, or perhaps the national terminal sales are already zero. Judging from the feedback from terminal dealers, the sales situation of DS 9 is indeed not optimistic. The sales staff of a 4S store in Beijing directly said that DS sales in September were almost zero. In the European market, consumers also don't seem to be able to recognize the DS 9. According to a foreign statistical website, in the first five months of this year, the DS 9 sold a total of 565 vehicles in Europe.
DS9 sold so badly, not without reason. The first is that the brand recognition is not enough, DS thinks itself a luxury brand, but there is no flagship model that can be handed, which is very fatal. The so-called luxury brand needs a high-end model to do energy storage, even if this car can not sell a few units a year. BBA does not say, D-class sedan, full-size SUV, performance car are all complete. As for what we call "second-tier luxury", there are similar high-end cars, such as Cadillac's Carey, Lexus has LS, Land Rover has Range Rover, Jaguar has XJ, Volvo has XC90. And DS? As the brand's flagship, the DS9 is just a B-class car.
But DS does not think so, on the official website without stinginess to promote their "luxury genes", "French high-end style", even the previous DS9 marketing activities have been named the tall "French couture salon".
The second is product strength. The DS 9 entry-level model is 249,900 yuan. As a "flagship" model, there are no comfortable features such as heated seat massage, mood lights, keyless entry, adaptive suspension and induction trunk, and the driver assistance configuration is only fixed speed cruise and rear parking radar. In contrast, the Volvo S60, which has a preferential terminal price of about 250,000 yuan, has more reverse images, automatic parking, active braking and vehicle networking than the DS 9 at the same price. Therefore, on the whole, DS9 as an unpopular model, it is not without reason.
Answer observation
The sales of the above four models in China in 2021 are very unsatisfactory, but this is just the answer to buy a car, what do the answer fans think? Welcome to the comment area to discuss~