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Regarding the fact that "life can't avoid a BMW 3 Series", Brother Da does not think so, at least before the previous generation of 3 Series (inclusive).
Manipulation is the soul of BMW, BMW 3 Series is also known as one of the best BMW, but only by control can only make the sentiment party pay, can not be accepted by the majority of Chinese consumers, so there will be many reasons to "bypass the 3 Series".
The current BMW 3 Series can be said to be a controversial generation, if you say that it "sacrificed control to compromise with the Chinese market", the owners of the current BMW 3 Series and even BMW officials will not refute you, and the results have proved the success of this generation of BMW 3 Series.
In the whole year of 2021, the cumulative sales of the BMW 3 Series exceeded 170,000 units, ahead of the same class of Mercedes-Benz C-Class (130,400 units) and Audi A4L (121,700 units), and the success of the current 3 Series also shows that it already knows what Chinese consumers want.
Design more Chinese//
Sometimes from the grille of a BMW brand model, we can see the approximate proportion of sports and luxury in this car, generally speaking, the wider the horizontal and more moving, and the longer the longitudinal, the more luxurious.
If the BMW 3 Series wants to survive in a young market, it is necessary to improve the sense of sportsmanship.
To this end, the area of the front grille of the current BMW 3 Series has been expanded as a whole, with the new shape of the Angel Eye LED light group, plus a number of smoked texture kits unique to the M Sports Obsidian Night Suit, which is full of sport.
Compared with the previous generation of models, the current BMW 3 series taillights are more slender, and Brother Da believes that such a design will bring some exquisiteness, but for the design of this kind of thing, it has always been a love for radish greens.
But when it comes to practicality, the more the merrier, such as space, the current BMW 3 Series long wheelbase model wheelbase has been extended to 2961mm, from the actual riding experience, the long wheelbase does bring more spacious interior space, especially the rear.
In order to create a more intense luxury experience, the seat comfort experience of the current BMW 3 Series has been significantly improved compared with the previous generation model, and it is equipped with HARMAN Karton audio, 11-color interior mood lights, and PM2.5 filters in the car.
It can be seen that the current BMW 3 Series understands that when younger Chinese consumers have the ability to buy a luxury B-class car, they will not only consider its sporty sense, but also consider its luxurious experience and practicality, they not only want a car to drive out in front of friends to have face, but also hope to have a spacious and comfortable space when they go out with their families.
To this end, the current BMW 3 Series is also trying its best to meet the needs of these users.
From Mechanical to Electronics //
What would it be like to see the previous generation of BMW 3 Series now?
I believe that most people's feelings are particularly strong in "mechanical taste", and the current BMW 3 Series is in stark contrast: "electronic flavor" is particularly strong, but from the overall interior design of the two generations of models, the style is also very similar, which also reflects the inheritance and development of the current 3 Series on the classic.
Compared with the previous generation of BMW 3 Series, the current BMW 3 Series central control screen is larger (10.25 inches), the physical buttons in the central control area are reduced and integrated, and a new 12.3-inch full LCD instrument cluster is adopted.
From the perspective of intelligent interconnection function, compared with the previous generation of BMW 3 Series, the current BMW 3 Series adopts a new car engine system: five-dimensional intelligent human-computer interaction system, which can operate the car machine in five ways through gestures, touch screens, voice recognition, buttons, and iDrive control knobs.
In the way the car machine system is opened, voice control is more popular, but it should be noted that when there are passengers sleeping in the car, it is not appropriate to control the car machine with voice.
At this time, operating the car machine through buttons, touch screens, and iDrive control knobs are all feasible alternatives, but in the era of smart cars, these operation methods can not highlight your personality, then we may wish to try gesture control.
When driving, you can adjust the volume by pointing your index finger in a circle to the screen, thumb up and panning to the left or right to achieve front and back song cutting, and the gestures can be customized.
Seemingly careless gestures, in fact, inadvertently operating the car machine system, it is undeniable that this operation method can still pick up the co-driver's sister.
Why bother with anti-roll bars//
The current BMW 3 series is a "controversial" generation, the biggest "point of controversy" is the cancellation of the anti-tilt rod, which will have an impact on the control, and the control is the soul of BMW, canceling the anti-tilt rod to weaken the control, can be described as "a knife cut to the artery".
Is this really the case?
Someone once tried to install an anti-roll bar on the current 3 series, and then compared the control difference between the anti-tilt bar and the anti-tilt bar, and finally found that the anti-roll bar will indeed bring about a lift in the control.
But in daily driving, you can't feel the difference in the control of the anti-roll bar, except in the extreme state, and driving the BMW 3 Series to run the mountain road and challenge the limits of the vehicle is something that few people in the previous generation of 3 Series owners have done.
In fact, after the listing of the previous generation of 3 series, there are also people who think that the extended wheelbase and a more comfortable driving experience are the sacrifice of the control, although this phenomenon does exist objectively, but daily driving simply can not feel it, long axle, comfortable 3 series and standard axle, sports 3 series, there are anti-roll rods and no anti-roll rod of the 3 series, on the highway can be used "good to open" to describe.
Therefore, on the current BMW 3 Series, the soul of the control has not been lost, and the current BMW 3 Series is only to meet the needs of the majority of consumers, on the basis of "driving fun", to provide a car that is more in line with their driving habits and use scenarios.
To use easy-to-understand and vivid language to describe: if the BMW 3 Series has a total of 10 attribute points in the two attributes of driving pleasure and driving comfort, then the previous generation of BMW 3 Series is about 7 points occupied by driving pleasure, 3 points are occupied by driving comfort, and the current BMW 3 Series is about 6 points for driving pleasure and 4 points for driving comfort.
For current Chinese users, such attribute point allocation is a more reasonable solution.
Answer the comment
Judging from the overall product performance and market feedback of the current BMW 3 Series, the BMW 3 Series understands what Chinese users want in the B-class car market, and under the premise of satisfying the "driving pleasure", it can meet the diversified needs of consumers as much as possible, neither weakening the brand label, but also being recognized by users.
Driving fun is the essence of BMW, BMW 3 series has also attracted countless fans, while maintaining driving fun, the current BMW 3 series has also been upgraded in comfort and intelligence, so that more people "can't get around it", it seems to be expected.