The history of the DS brand entering the Chinese auto market is considered to be a few years old, but due to changes such as the change of ownership of domestic joint ventures, the brand has not left any impression on domestic consumers. In 2021, the DS brand has made a big move, they also call that year the first year of revival, we can see some of their deeds in the cross-border marketing field, as for the core automotive products, the brand brings us the current flagship sedan DS 9.
Recently, the 2022 DS 9 was officially launched, of which the fuel version of the new car launched a total of 5 configurations, the price range of 25.49 ~ 344,900 yuan. As an annual remodel, the new car is mainly to add some new paint color, while adjusting for the price, let's understand its specific performance.
Exterior design
The new DS 9 has not changed in terms of design, as a product of PSA, the car has a more unique design, it will not feel too amazing when you first see it, but the details of the design can withstand careful taste. Among them, the new models are equipped with a large hexagon on the front face, and the interior of the central mesh is filled with dot-like trim panels. The star drill LED headlights on both sides are well integrated with the middle net, which looks very coordinated, and a DS sword at the front of the car stands in the center position, which is not only very eye-catching, but also adds a touch of chicness to the whole vehicle.
In terms of body size, the specific length, width and height of this model are 4933×1855×1468 mm, and the wheelbase is 2895 mm. The body side design of the new model has a good sense of proportion, in line with the traditional concept of domestic consumers in the image of the car, while the door is equipped with a hidden door handle, which can be flicked open with a light touch, and with the keyless entry function, it can also achieve remote unlocking and opening.
Although the DS 9 does not adopt the popular slipback roof design, there is still a significant transition in the C-pillar part of the side, which also makes the entire rear look very compact and capable, and the roof line has a significant upturn on the trunk cover after sliding down to the rear, which enhances the sportiness of the tail to a certain extent. The design of the left and right taillight clusters of the new car is inspired by the Triangular Tower of the Louvre, which is highly recognizable even when not lit.
Interior design
The DS 9 also continues the sense of refinement in the interior design, and the interior and exterior design are harmonious and unified, exuding a strong luxurious atmosphere. Compared with several brands under PSA, the interior design of DS is not as imaginative as Peugeot, but is somewhat similar to Citroën, basically following the rules and details to highlight its own differences. The new model is equipped with a large area of leather and leather materials wrapped in the touch of the car, and with the stitching design at the details, the look and feel have reached the mainstream level of the same level. The dashboard and center control display screen on the center console are both 12.3 inches in size, and the internal interface adopts a square theme commensurate with the interior, which looks gorgeous enough, but the practicality is more general.
Depending on the configuration, the interior seats of this model are wrapped in imitation leather and leather fabrics. Functionally, it supports electric adjustment of the main passenger seat, heating of the front seat, and memory of the driver's seat electric seat. The interior padding of the front seats of the new model is moderately soft and hard, the seat surface is relatively wide, and the backrest is close to the human body, which has better support for the waist and back.
The rear seats of the new car are of the same level as the front in terms of material application and workmanship, and the rear seat cushions are slightly upturned, but the filling of the protruding parts is also relatively soft, which can provide good support for the legs of the rear passengers without being too stressful.
dynamical system
The fuel version of the new model is still equipped with a 1.6T turbocharged engine in terms of power, with a maximum output of 215 horsepower and a peak torque of 300 Nm. In terms of drivetrain, the engine is matched by an 8-speed manual transmission.
Model configuration and purchase recommendations
As an annual remodeled model, the design of the 2022 DS 9 vehicle has not changed, mainly because the paint of Paris Gray has been added to the whole series, and some configurations have increased the functional options, while the price of the whole series has been raised by 0.5 million yuan. There are 5 configurations of the new car launched this time, but the Price of the Rivoli version and the Rivoli Technology Edition is exactly the same, but the Rivoli edition has more options, so the car can be roughly divided into 4 configurations, and then let's analyze them one by one to see which one is more cost-effective.
2022 45THP Montmartre Edition
Referral Index: ★
Configuration review: The basic configuration is more comprehensive
The guidance price is 254,900 yuan, and the function has a tire pressure alarm, body stability control rear parking radar, fixed speed cruise, driving mode switching, uphill assistance, can open the panoramic sunroof, keyless start, hidden electric door handle, leather steering wheel, steering wheel manual four-way adjustment, steering wheel shift, 3.5-inch dashboard, imitation leather material seat, main passenger seat electric adjustment, 8-inch central control display screen, Bluetooth car phone, mobile phone interconnection mapping, rear exterior mirror electric adjustment, full car window one-button lifting and lowering, etc., the basic configuration performance is more comprehensive.
2022 45THP Montmartre Aggressive Edition
Referral Index: ★★
Configuration comments: Increased technology configuration
The guidance price is 274,900 yuan, the function has increased the parallel line assistance, the front parking radar, reversing image, the keyless entry of the whole vehicle, the 12.3-inch full LCD dashboard, the 12.3-inch display screen, GPS navigation, the navigation road condition information display, the road call rescue, the voice recognition control, the Internet of Vehicles, the LED far and near lights, the adaptive far and near lights, the turn headlights, the rear external mirror electric folding, the rearview mirror heating, the lock car automatic folding, the rear privacy glass, etc., the relevant configuration of science and technology has increased significantly.
2022 45THP Rivoli Edition
Referral Index: ★★★
Configuration review: The configuration improvement is obvious and the cost performance is high
Guidance price of 304,900 yuan, more than the lane departure warning, lane keeping assistance, active safety system, fatigue driving reminder, full speed adaptive cruise, leather material seat, main co-pilot leg rest adjustment, waist support four-way adjustment, front seat heating, driver's seat electric seat memory, 8-color environment atmosphere lights in the car, the whole car multi-layer soundproof glass, rear exterior mirror reversing automatically turned down, lock car automatic folding, interior mirror automatic anti-glare, rear independent air conditioning, etc., with L2 level automatic driving assistance, and the comfort configuration is further increased, the overall cost performance is higher.
2022 45THP Opera Edition
Configuration review: The price is too high
The top model, the guiding price is 344,900 yuan, and the price is increased by 40,000 yuan. There are more night vision system, 360-degree panoramic image, automatic parking, suspension soft and hard adjustment, electric trunk, induction trunk, front mobile phone wireless charging, front seat ventilation/massage, rear adjustable buttons for the passenger seat, rear seat heating/ventilation/massage, rear seat overall reclining, FOCAL Jinlang 14 speakers, rear exterior mirror auto-anti-glare and other functions, the configuration performance is more comprehensive, but the overall price level is high, and the cost performance is lower.
Uncle Che summed up
As a French luxury brand model, DS 9 is also a flagship product within the DS brand, and the car does have its own unique understanding of internal and external design, and the luxurious atmosphere of the whole vehicle is relatively strong. Among the 4 configurations we mainly analyze today, the 2022 45THP Rivoli Edition, which belongs to the sub-top configuration, has a large degree of functional configuration improvement, and the overall cost performance is higher.
In general, after the new DS 9 was remodeled, it only added a new car paint color, and the price of the whole series was raised by 0.5 million yuan. As a marginal luxury brand, DS's operation is indeed a bit confusing, originally the figure is not as low as the second-tier luxury brand Cadillac, and it has the same problem of secretly increasing prices as Mercedes-Benz. Judging from the sales data of the car in the past year, its total sales level is only 923 units, and it can support the entire operation of the brand by selling less than 1,000 units a year, which shows how high the bicycle profit of the car is, for such a model, the car uncle is really not interested.