Send barrage or give gifts, you can enhance the combat effectiveness of the game team you support, from the two armies attacking each other's camp, to the image of the anime sheep and the image of the wolf to start a tug-of-war, and then to the demon monkey resistance under the suppression of Wuzhi Mountain, the gameplay is simple, the game screen is full of special effects, and the anchor roars "Buckle 1 to join the game" and "Swipe more gifts to occupy the advantage/recover the disadvantage"......
This is a live broadcast mode that is currently emerging on multiple short video platforms - bullet hell game live broadcast. According to the "Legal Daily", many netizens were fooled by the anchor in the process of participating in similar games, and they wanted to win again and again with "krypton gold" (that is, recharge and reward). And in this kind of barrage game, there are a lot of "krypton gold", and many of them are minors.
▎ Urging the "Krypton" barrage to target minors
With its unique interactivity and immersion, this emerging form of entertainment is not only providing a new gaming experience for game lovers, but also becoming a new favorite on social media. This kind of game allows viewers to interact with streamers and other viewers in real-time by sending barrages.
It enhances the audience's sense of engagement and immersion with instant feedback, while the audience can exchange ideas, share experiences, and even make new friends in the barrage. This kind of innovation not only promotes the rapid development of the game industry, but also injects new vitality into social and economic development.
This kind of barrage game live broadcast is different from the common game anchor commentary barrage, the anchor uses the player's desire to win to stimulate consumption, under the banner of "game", in the final analysis, it is still the old routine of live broadcast rewarding - the anchor "urges krypton" and the player "goes up". Tipsters get vanity psychological satisfaction stimulated by the compliments of the anchors, the envy of onlookers, and the leaderboards.
However, just as there are two sides to every coin, this kind of game live streaming brings laughter and laughter, but also has some hidden problems that cannot be ignored. When this sense of participation is excessively amplified, some viewers may step into the bottomless pit of "krypton gold" step by step under the instigation of the anchor, especially some minors whose minds are not yet mature.
According to a report by Future.com, during the popularity of barrage games in the live broadcast rooms of major platforms, some minors rewarded 1,530 yuan for a barrage game in one day without their parents' knowledge. The reporter searched for "barrage game" as the topic word in the live broadcast platform, and could see up to 530 million views.
Many barrage games in the live broadcast room have launched operations such as "rewarding sets", "swiping gifts to drop skin fragments", and "sending gifts for props". Since there is no clear provision on the legal nature of the interactive mode of danmaku participating in game live streaming under the current legislative system, it is difficult to directly determine whether the legal nature of such models should constitute online games or pure live broadcast content. As a result, some online games have become barrage live broadcast games when they put on "new vests", and have become a new "kryptonite" trap that harms minors.
▎ The live broadcast of barrage games needs to form a joint regulatory force
Promote the rise of "krypton" barrage games, but inducing rewards should not be aimed at minors, and the live broadcast of barrage games needs to form a joint regulatory force. As the provider and operator of the danmaku function, the platform bears the direct responsibility of regulating the danmaku, and we need to govern it from multiple levels.
First, regulators should expedite the clarification of the boundaries between live streaming and gaming, and formulate management measures specifically for this emerging model, so as to ensure that live streaming content is legal and compliant, and prevent the spread of bad information and the occurrence of infringements. At the same time, the supervision of live-streaming platforms should be strengthened, and violations and negative information should be promptly investigated and punished.
Second, live streaming platforms, as service providers that are directly facing players, should assume greater responsibility. It is necessary to establish and complete internal management systems, strengthen training and guidance for anchors, and ensure that anchors comply with laws, regulations, and ethical norms during live broadcasts. At the same time, the protection of minors should also be strengthened, and minors should be prevented from being exposed to negative information and excessive consumption through a combination of technical means and manual review.
Finally, we must not ignore the important role of parents and schools in the protection of minors, and strengthen the education and guidance of children to help them establish correct values and consumption concepts.
The live broadcast of barrage games is a new thing on the Internet, and moderate games are okay, but "krypton" must not be "on the top". All parties should form a joint regulatory force to prevent minors from going crazy "kryptonite" barrage games. Only by standardizing the barrage function and the live broadcast room can the barrage be "bulleted but not chaotic". Only when danmaku games are on the right path can they find a truly broad market space.