Recently, we learned from relevant channels that BYD's high-end brand is expected to be officially released in the first half of 2022, and the brand's first product may be a hardcore off-road vehicle, when the price of the car may be between 500-1 million. At the same time, the Denza brand launched by BYD and Daimler as a joint venture is expected to release new models in 2022.
In addition, according to the news we have obtained before, Zhao Changjiang, director of the high-end brand preparation office of BYD Automobile, has also posted a message on social media, indicating that it will also launch the high-end brand MPV of IKEA, which is a large 7-seat product and will have a "2+2+3" seat layout.
Based on the current known news, BYD's high-end brand will be built on the basis of a new model platform, with a new brand identity at the same time will build an independent dealer network, may launch hardcore off-road vehicles and MPV products, the expected model price range of 50-100 million, the more likely high-end brand release time, may be next year's 2022 Beijing Auto Show.