Walk into Anker and explore the secret of the success of the industry benchmark! Youjiang Boss students study AnkerAnker Anker as the world's leading consumer electronics brand, its success

Walk into Anker and explore the secret of the success of the industry benchmark! Excellent craftsman Boss classmates study Anker

As the world's leading consumer electronics brand, Anker's success lies in brand innovation strategy, organizational capacity building and advertising. The company focuses on consumer insights and guides product definition through a large number of authentic consumer voices. At the same time, Anker pays attention to process management, defines scenarios through value streams and uses processes to operate the company, create a common vision, clarify responsibilities and authority, shape the company's joint culture, standardize operating procedures, and reconstruct information systems. In terms of advertising, Anker adopts three organizational capabilities: insight into the business and formulation of OKRs; Build talent, organization, and process structure; Through the knowledge base of tool forms, formulate standardized process systems and build a complete system. In terms of talent structure, Anker pays attention to the knowledge and skills, abilities, experience and characteristics of talents.