Three demand dimensions, five types of life scenarios, and 95 service contents...... At the 2024 China Top 100 Property Service Summits held on May 17, Shenzhen Property Management Industry Association, CRIC Property Management and Vanke Service jointly released the industry's first "Community Children's Property Service Manual" (hereinafter referred to as the "Service Manual").
Release site
The handbook provides an in-depth interpretation of Vanke Service's "Care for Growth, All Things for Children" children's service system, which is another improvement of the service standards for the "one old and one young" special group in the community after the "Property Service Guide for the Empty Nest Elderly".
CRIC believes that the system innovatively starts from the perspective of children, and for the first time presents a complete presentation of "full coverage, full contact, and micro-service" for community children's services, which has a certain industry demonstration and leadership.
Segmentation of the needs of children of different ages Covering 95 services
The "Chinese Population Situation Report 2023" mentioned that the current total fertility rate of the mainland has fallen below 1.1, and the trend of aging and declining birthrate has accelerated, resulting in the concept of fertility and fertility behavior from "rebirth" to "re-breeding", and parents face multiple pressures on children's companionship and education.
The Service Manual states that the community, as the earliest and longest-standing form of society that children have been exposed to, is an important part of the "child-friendly" goal. However, children's community life faces a number of pain points: there are many community roles and a lack of services for children; There are many hidden dangers in the community, and it is difficult to ensure the personal safety of children; Lack of public space, lack of places for recreation and socialization; The pressure of family education is high, and it is difficult to take care of children and temporary care.
In order to solve the difficulties of children's life in the community, Vanke Service subdivides the needs of children in three age groups: toddlers, children and teenagers, and sorts out five major life scenarios from the three demand dimensions of living environment, professional services and friendly experience: safe space environment, play space environment, caring service environment, social interaction environment and cloud interconnection environment, covering a total of 23 touchpoints and 95 service contents in the community, creating a safe living environment for children to play, read and learn, and grow healthily, and opening up the "last mile" of community children's services , really share the worries of parents.
Set up a special safety guard post to build a community that is the first good for child safety
In order to ensure safety and no blind spots, Vanke Service has built a complete safety line for children of all ages in the community. Covering 16 spaces in the community, providing 28 services: installing an intelligent monitoring system to ensure the first response and treatment if an accident occurs to children; At the entrances and exits, access control information and temporary care services are provided to prevent children and young children from leaving the community alone; Carry out safety maintenance and transformation of all facilities and equipment, and eliminate potential safety hazards in a timely manner; Screen children's high-touch areas and equipment danger areas, and install special designs such as anti-collision strips and protective strips to reduce the risk of accidental injuries for children.
In terms of safe living environment, the needs of different age groups are analyzed
For children, Vanke Service has set up a "Safety Guard Post" to coordinate and dredge vehicles at intersections outside the community campus during the peak hours of commuting to and from school every day, pick up and drop off students across the road, and ensure that children can safely travel to and from the campus, so that parents can feel at ease.
Vanke Service's "Safety Guard Post" escorts children to and from school
Turning reactive into active, Vanke Service engages young people in community safety management through safety awareness training. In view of more than 20 kinds of potential safety hazards in daily life, special safety education activities and scenario simulation drills are held to educate safety knowledge in fun and improve the self-protection ability of primary and secondary school students.
The picture shows the safety education activities carried out by Vanke Service
Build a 15-minute life circle for children to play at home
In order to reduce the transportation distance and difficulty of children's life and recreation, and to build a 15-minute living circle in the community, Vanke Service provides convenient living services, carries out a variety of activities, renovates reading spaces, and builds an online environment for children, so that children can run, jump and play at home.
For example, provide information tips on nutritious meals, sports and health on the bulletin board to help parents and children learn more about it. Provide door-to-door delivery of safe drinking water, children's products purchasing, children's products express delivery services and other related services.
On the community roads and squares, Vanke Service plans a variety of children's cultural activities around the four seasons. For children, the June 1st "Return to the Happy Planet" activity was created, and a skill competition with different themes was held every year; In order to let children learn a lifelong skill in the community, we have continued to carry out 8 years of summer camp activities, through physical training, escape skills, job experience, and community classroom learning, enrich the summer vacation time, and at the same time release the energy of parents to take care of their children.
Vanke Service carries out children's cultural activities in the community
Children from the community participate in the summer camp activities of Vanke Service
In response to the problem of insufficient public space, Vanke Service renovated the space in the lobby of the building to establish "four and a half" classrooms, children's reading areas, public reading corners and other activity spaces for children and teenagers, enriching children's after-school time, providing a safe place for learning, and alleviating the pressure of parents in childcare.
In Dongguan Vanke Golden Mile Huafu and Vanke Feili Mountain Community, Vanke Service and Dongguan Library have set up an urban reading station, covering nearly 10,000 books in philosophy, social science, politics and law, economics and other categories, and is equipped with a city-wide self-service system and book anti-theft instruments and other equipment, so that the surrounding citizens can realize the "doorstep" self-service borrowing service. In addition to book services, Vanke Service also organizes public cultural activities such as reading clubs and special lectures from time to time to provide rich spiritual food for owners.
Children participate in reading activities at the Vanke Golden Mile Huafu City Reading Station in Dongguan
Citizens borrow books at the Vanke Philippe Mountain City Reading Station in Dongguan
The "Little Ecological Expert" activity cultivates environmental awareness from an early age
It is worth mentioning that Vanke Service has extended its perspective to social issues, focusing on the themes of environmental protection and community governance, and has launched a series of practical activities to help children develop cognitive ability, social skills, creativity and problem-solving ability. For example, under the premise of safety, the "Little Ecological Expert" activity has been innovatively created, and field visits and interactive sessions have been organized in the park to cultivate and enhance children's awareness of environmental protection. With "respect and love" as the core concept, the little ecological expert activity cultivates children to become green citizens from the perspective of problems, so that children can learn to protect wetlands and become real "little ecological experts".
Dongguan Vanke Songyue Garden Property Service Center organizes outdoor activities
In Songshan Lake Science Park, Songyue Garden Property Service Center is organizing families with children to carry out outdoor activities: exploring nature, outdoor sketching and camping...... Parents and children had a great time. "The community where I lived before had never organized such an outdoor activity, but this activity experience was very pleasant, which not only allowed children to fully experience the charm of nature, but also allowed parents to communicate and interact with each other." Ms. Li, a resident, couldn't help but feel emotional.
In addition, in order to build a healthy community network environment, Vanke Service has planned a two-pronged approach to protection: providing online alarm, safe search, privacy protection and other functions for the community network to ensure the safety and health of children online; Single-handed: In the process of using cloud devices in the community, children are provided with cloud butler functions to gain an in-depth understanding of each child's needs and preferences, set up diversified learning resources, and provide accurate and efficient life and health services.
Chen Yaozhong, President of Shenzhen Property Management Industry Association, said that Vanke Service thoroughly implements the national concept of "child-friendly community" construction, and combines its own service content to refine the "Community Children's Service Manual", starting from the needs of children of different ages, formulating differentiated and customized service plans for children's services, and promoting the development of community services in a more humane and meticulous direction.
Caring for the special groups of "one old and one young" in the community is the embodiment of Vanke Service's active fulfillment of social responsibility, and it is also the persistent practice of its parent company, Wanwuyun. As a technology-led global space service provider, Wanwuyun pursues the concept of responsible development, and as early as 2021, it took the "Wanwuyun Common Development Plan" as the core ESG strategy, focusing on four core issues: "helping the growth of front-line service providers", "reducing abnormal casualties in service spaces", "building energy conservation and emission reduction and community garbage classification", and "property renewal and symbiosis with the surrounding communities". In the Fortune China ESG Influence List released on May 13, Wanwuyun became the only company in the industry to be on the list due to its excellent ESG governance. (ENDS)