Recently, the "Classification of Global Production Areas and Benchmarking for Quality Bird's Nest" and "Bird's Nest Origin Classification" standard conference was successfully held in Beijing.
Jiemian News Bullet Finance learned at the scene that the "Bird's Nest Origin Classification" standard drafted by Xiaoxian Stew is the world's first bird's nest origin grading standard, which not only fills the gap in the global bird's nest origin grading standard, but also becomes an important starting point for the development of the global bird's nest origin grading assessment and management system.
The standard of "Classification of Bird's Nest Origin" was released
Long Zhuangwei, member of the Standing Committee of the 14th National Committee of the Chinese People's Political Consultative Conference and deputy director of the Agriculture and Rural Committee, Ren Fazheng, academician of the Chinese Academy of Engineering and dean of the Institute of Nutrition and Health of China Agricultural University, Liu Zhaobin, former chief engineer of the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China and president of Beijing Huaxia Industrial Economics Research Institute, Ma Chunliang, former director of the Food Production Department of the State Administration for Market Regulation and Administration, and chairman of the National Food Quality Control and Management Standardization Technical Committee, Ma Zengjun, President of the National Federation of Urban Agricultural Trade Centers and Chairman of the National Bird's Nest Committee, Yang Qingbing, Vice President of Xinhuanet, representatives of bird's nest industry associations and institutions in China, experts and scholars, Xiaoxian Stew, a leading enterprise in the bird's nest industry, attended the event.
The world's first production area grading standard was released, and Xiaoxian Stew set the standard for quality bird's nest
The "Bird's Nest Origin Classification" standard is the world's first bird's nest origin classification standard, which was led by Xiaoxian Stew, jointly drafted by the bird's nest industry associations and relevant institutions of China, India, Malaysia, Thailand and Vietnam, and officially released by the National Federation of Urban Agricultural Trade Centers.
At the meeting, Xiaoxian Stew, together with the National Federation of Urban Agricultural Trade Centers and the participating experts, jointly proposed the establishment of the "Bird's Nest Standardization Promotion Committee" to further promote the implementation and application of the standard of "Bird's Nest Origin Classification", and use standardization to drive the entire bird's nest industry to higher quality branding, scale and internationalization.
Bird's Nest Standardization Promotion Committee set up an initiative link
Ma Zengjun, President of the National Federation of Urban Agricultural Trade Centers and Chairman of the National Bird's Nest Committee, said: "The release of the standard of "Bird's Nest Origin Classification" has truly made bird's nest enter a new historical stage, which is of epoch-making significance. The release of this standard will fill the gap in the global bird's nest origin grading standard and become an important starting point for the development of the global bird's nest origin grading assessment and management system. As the leader of the industry, Xiaoxian Stew should continue to play a leading role, and continue to promote more and more associations and bird's nest enterprises to join in the application of the standard, so as to promote the high-quality development of the industry. ”
Ma Zengjun, President of the National Federation of Urban Agricultural Trade Centers and Chairman of the National Yan Committee
Standardized and scientific, Xiaoxian stew leads the high-quality development trend of the bird's nest industry
According to the Frost & Sullivan report, the retail sales of China's bird's nest market are expected to grow from RMB 43 billion in 2022 to RMB 92.1 billion in 2027, with a compound annual growth rate of 16.5%.
The high-quality development of the bird's nest industry is inseparable from standardization and scientific development, establishing a standardized scale with standardization, and building the foundation of the industry with science.
Standardization is used as a ruler to measure whether the industry is standardized or not. As a standard-setter and participant, Xiaoxian Stew continues to contribute to the standardization of the bird's nest industry. In 2013, China's traceability management service platform and CAIQ traceability logo were put into operation, opening the era of traceability of bird's nest, and Xiaoxian Stew became the first batch of bird's nest companies in the industry to use traceability codes; In 2014, Xiaoxian Stew innovatively created a new category of freshly stewed bird's nest and launched a one-stop bird's nest nourishing solution. Recently, Xiaoxian Stew took the lead in drafting and launching the "Bird's Nest Origin Classification" standard, which has become the third milestone in the high-quality development of the bird's nest industry, and the standard realizes the quality control of the whole link of raw materials, production, processing, and management, so as to help consumers identify high-quality bird's nest and help the industry achieve standardization and upgrading.
A solid foundation for scientific research is the foundation for the development of the industry. At the same time, focusing on the upstream and downstream of the whole industry chain, we continue to promote systematic research on raw materials, production equipment, processing technology, product quality to product nutrition, efficacy and mechanism, so as to promote the high-quality development of the entire industrial chain.
By condensing the practical experience and wisdom of the experts of the five domestic research institutes for many years, Xiaoxian Stew has opened a new chapter for the development of the global bird's nest industry based on the scientific and standardized "Bird's Nest Origin Classification" standard. In the future, Xiaoxian Stew will join hands with industry experts and colleagues to continue to promote the upgrading of standards to meet the actual development needs of more countries and regions, connect the dots in the global bird's nest industry map, and continue to lead the prosperity of the bird's nest market.
Jiemian News and Bullet Finance noticed that recently, Xinhuanet and Xiaoxian Stew jointly launched the origin traceability film "The Monument of Kalimantan", which attracted the attention of the outside world. In the origin tracing film, the well-known actor Zhang Ziyi went deep into the origin of bird's nest to witness the milestone event of Xiaoxian Stew grading the global bird's nest production area and setting the standard for high-end bird's nest.
"From this short film, I have a better understanding of the humanities, landscape and development process of Kalimantan, the core production area of bird's nest in the world, and I know that the hometown of this swiftlet is so beautiful, and the origin of bird's nest is like this." A consumer in Beijing told Jiemian News Bullet Finance, "In the field of bird's nest, a consumer product, Xiaoxian Stew has been doing 'difficult but correct' practical things over the years, which is not easy. ”
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