Voice of Ulan - to create a wide range of ethnic minority intelligence in all fields and scenarios
As one of the online media, the Voice of Ulan team first established Ulan Internet Radio in 2013, and then comprehensively built an online radio brand covering culture, education payment, e-commerce and streaming video in 2023. The Voice of Ulan will also build the Voice of Ulan car audio applet as soon as possible, realize the breakthrough of the on-board intelligent terminal, build the Internet of Vehicles, further expand the use of scenarios, and is committed to building an intelligent radio audio and video brand with full-field and full-scene applications, and strive to promote the inheritance and development of national culture, promote cultural exchanges among various ethnic groups, and forge a strong sense of community of the Chinese nation.
It starts with the original intention of serving others
As early as 2013, in the face of the pain point of the lack of national culture and college students' growth orientation works in the market, the general founder of the Ulan Voice network team seized the trend of reading and learning fragmentation and the Belt and Road Initiative at that time, and established the Ulan Voice Radio Station out of interest in middle school. In the years of development, through the inheritance and development from generation to generation, the Voice of Ulan team has always adhered to its original intention and mission, and is committed to protecting and carrying forward the Kazakh national culture and promoting ethnic exchanges. At present, the domestic and foreign audience has reached 5 million users. Relying on big data algorithms, the Voice of Ulan realizes the cross-reproduction of multi-angle and multi-level information in the spatial dimension, which gradually simplifies the information transmission process, pushes more accurate content, and serves ethnic minority areas more accurately. The Voice of Ulan is also committed to public welfare activities, launching public welfare activities such as helping families with mental disabilities, and was rated as "the most warm new media platform" by Shuidi in 2020.
Broadcast and post, unite to build dreams
In the past ten years, the Voice of Ulan has created many original columns, gathered outstanding young people in various fields, and held many wonderful activities to convey the simple and beautiful Kazakh national culture to everyone. The WeChat public account of the Voice of Ulan has formed a relatively mature program, and through these columns, it has increased cooperation opportunities and formed some new business models. The "Listener Call" column aims to conduct online interactive audio recordings through hotline interaction, guest interviews, listeners' contributions and other forms, focusing on the effectiveness and participation of the program. The "Folk Customs" program is based on the existing excellent cultural masterpiece of the Kazakh ethnic group, "The Road of Abai", which is read aloud and analyzed, and provides high-quality audio learning materials and communication communities for the new generation of students.
The Ulan Voice team gathered members from different professions and invited professionals as consultants. The team's brand column consultant Ghazirbek Janasler is a senior journalist, a second-level expert, and a Dongbula performer, whose representative works include books such as "Collected Papers of Khazerbek", and has long been committed to broadcasting, with a significant position in the industry. He is currently the deputy director of the Management Committee and the director of the General Office of the China Publishing Writers Group, a member of the National Committee of the Chinese Writers Association, a member of the Minority Literature Committee of the Chinese Writers Association, and a member of the Beijing Municipal Committee of the Chinese People's Political Consultative Conference. The team's music consultant, Alai Ayidar Khan, is a male Chinese pop singer and music producer, and graduated from the Central Conservatory of Music. In the past, the Voice of Ulan team has won a number of provincial and ministerial innovation and entrepreneurship awards, and has been selected for many national college student entrepreneurship training projects, and has been reported by many news media such as China.com, Xinhuanet, and Chinaweek.com.
Keep your feet on the ground and look to the future
The Ulan Voice network team is a team that has grown up from continuous training. At the beginning of the business, there were only 5 members of the team. Everything is difficult at the beginning, in the initial entrepreneurship, the team work is heavy, the staff is small, it is everyone's perseverance that makes the Ulan Voice network team grow and grow. However, in the process of constantly absorbing new forces, some new problems will inevitably arise, but fortunately we can solve them in time after each communication and do not let the problems "stay overnight".
At the same time, we have also received the support of the school's teachers and the support of the school in terms of venue and related resources, which provides the foundation for the development and growth of the team. At present, the Voice of Ulan team has more than 300 team members, established 8 sub-stations across the country, publicized 14 ethnic minority films, organized and participated in 24 public welfare activities, and signed 52 cooperation agreements. The Voice of Ulan team will be close to more people in need and speak out for love.
The road to transformation is long and difficult
The Voice of Ulan team has participated in many competitions and won a number of provincial and ministerial awards, but in order to achieve better results, it must understand its own strengths and weaknesses and gradually transform. As a team that starts from helping the spread of national culture and promoting cultural exchanges among various ethnic groups, we have the characteristics of uniqueness and inheritance in content. Based on this, in the context of the country guiding young people to learn red history, inherit red genes, and carry forward the red spirit, we will measure the earth with our footsteps, personally perceive the culture of ethnic areas, and tell national stories well. However, this road is difficult and full of unknowns, and team members need to have a reasonable plan for the future and strengthen learning. The first thing to understand is that this is a team business, not an individual business, and the team needs to advance and retreat together to improve the project to the best it can be. In the process of transformation, we will also humbly listen to the suggestions of teachers and formulate appropriate plans based on our own actual situation.
Entrepreneurial insights
"The road is long, I will go up and down and seek." Mu Mingxin said, "By chance, I was introduced by a friend and came into contact with entrepreneurship. Since then, I've found it interesting. Of course, I know that I still have a lot to offer. But I'm willing to try to learn from great people, keep improving myself, and at the same time keep improving the project and improving the competitiveness of the whole team. "On the road of entrepreneurship, there are not only partners who move forward together, but also excellent competitors, from which we see our own strengths and weaknesses. In order to achieve better development, it is necessary to enhance the irreplaceability of products and services, the uniqueness of content, the richness of stories, and the feasibility of technology. "Pass five levels and cut six generals", the flower of success must go through wind and rain to see the sunshine and bear fruit. We will overcome all obstacles, never forget our original intention, forge ahead, take the inheritance and development of national culture and promote cultural exchanges of all ethnic groups as our mission, assume the responsibility given to us by the times, respond to the call of the 20th National Congress of the Communist Party of China, and contribute to the strengthening of the construction of all media.