May 19 this year is the 14th "China Tourism Day", with the theme of "Travel in China, Live a Happy Life". On the afternoon of May 18, a 5-kilometer-long healthy walking activity was held in the Expo Cultural Park, marking the official launch of the "5.19 China Tourism Day" Pudong New Area tourism theme activity with the theme of "Play High Pudong, Healthy and Civilized Travel".
From May 18th to May 19th, the two-day China Tourism Day in Pudong focused on promoting the joint promotion of culture, sports, tourism and business, spreading the trend of civilized tourism and showing a better lifestyle. The event also publicized and brought goods through Internet channels, created new scenes, new technologies and new experiences, and accelerated the cultivation of new quality productivity of cultural tourism.
"Civilized Pudong", walking and playing while exercising; "Play High Pudong", while shopping, watching and participating...... Backed by the rippling central lake, lush twin mountains, and a greenhouse garden like a "cloud in the city" in the Expo Cultural Park, the Healthy Walk kicked off here, attracting nearly 500 people, mainly families with children. In the 5-kilometer route, check in the Music Forest, Luditai, Dog Paradise, Camping Lawn, East Tourist Service Center and other points in order, and complete tasks such as the Smile and Happiness Transfer Wall, Lacquered Chinese Fan, Civilized Behavior I Practice, Civilized Pet Raising and Matching, and Green Stone Painting.
It is reported that the Expo Cultural Park project, located in the core area of Pudong Binjiang, is scheduled to be fully opened this year. The project focuses on ecological and natural sustainability, cultural integration and innovation, and citizens gather and share, and the greenhouse garden, world flower garden, and Twin Mountains project in the park will bring citizens and tourists a different urban nature experience. The healthy walking activity allows participants to enjoy the riverside scenery along the way, experience the intangible cultural heritage, learn about the new highlights of the park in advance, strengthen parent-child communication in interaction, and subtly promote the formation of civilized tourism habits.
In addition to healthy and happy hiking activities, on weekends and two days, the Expo Cultural Park also held a good-looking and fun cultural tourism fair, which connected the concepts of cultural tourism promotion and Douyin live broadcast on the spot, providing citizens and tourists with 5.19 preferential benefits, which not only promoted cultural tourism consumption but also allowed traditional enterprises to break through the situation and integrate into modern popular scenes. The Cultural Tourism Park will set up 5 park check-in items, and citizens and tourists who successfully check in all the MINI golf, sandbag, ring and other items can not only receive cultural tourism "Hi" coins, but also get the opportunity to win a surprise lottery. It is worth noting that this year's "5.19 China Tourism Day" Pudong New Area tourism theme activity for the first time fully used Douyin Internet channels to promote mass cultural tourism consumption.
At the launching ceremony of this event, 9 tourism enterprises in the region were awarded the second batch of "Pudong New Area Civilized Tourism Demonstration Units", and 5 cultural and tourism enterprises in the Expo area were awarded the "LOHAS Shanggang" cultural tourism partner certificate.
The event was guided by the Pudong New Era Civilization Practice Center, the Pudong New Area Culture, Sports and Tourism Bureau, the Pudong New Area Civilization Office, the World Expo Administration of the China (Shanghai) Pilot Free Trade Zone Management Committee, hosted by the Pudong New Area Tourism Association, and supported by the Shanggang Xincun Sub-district Office and the Expo Cultural Park Construction Management Co., Ltd.
The Second Batch of "Pudong New Area Civilized Tourism Demonstration Units"
(In no particular order)
1. Holiday Inn Pudong of China Coal Building Co., Ltd. in Shanghai
2. Shanghai Pudong Airport Ramada Hotel Management Co., Ltd
3. Pudong Hotel of Shanghai Dongjie Construction (Group) Co., Ltd
4. China Jinmao (Group) Co., Ltd
5. Shanghai Century Park Management Co., Ltd
6. Shanghai Xinchang Guzhen Investment and Development Co., Ltd
7. Shanghai Pudong Chuansha Town Cultural Development Co., Ltd
8. Shanghai Shiyuan Cultural Tourism Development Co., Ltd
9. Shanghai China Travel International Travel Service Co., Ltd
"LOHAS Shanggang" cultural tourism partner
(In no particular order)
1. Shanghai World Expo Cultural Park
2. Shanghai Thousand Ancient Scenic Area
3. Shanghai Expo Bailian Commercial Co., Ltd
4. Sangangli commercial district
5. Shanghai Steel Bazaar