Three demand dimensions, five types of life scenarios, and 95 service contents...... At the 2024 China Top 100 Property Service Summits held on May 17, Shenzhen Property Management Industry Association, CRIC Property Management and Vanke Service jointly released the industry's first "Community Children's Property Service Manual" (hereinafter referred to as the "Service Manual").
The handbook provides an in-depth interpretation of Vanke Service's "Care for Growth, All Things for Children" children's service system, which is another improvement of the service standards for the "one old and one young" special group in the community after the "Property Service Guide for the Empty Nest Elderly".
CRIC believes that the system innovatively starts from the perspective of children, and for the first time presents a complete presentation of "full coverage, full contact, and micro-service" for community children's services, which has a certain industry demonstration and leadership.
Segment the needs of children of different ages, covering 95 service contents
The "Chinese Population Situation Report 2023" mentioned that the current total fertility rate of the mainland has fallen below 1.1, and the trend of aging and declining birthrate has accelerated, resulting in the concept of fertility and fertility behavior from "rebirth" to "re-breeding", and parents face multiple pressures on children's companionship and education.
The Service Manual states that the community, as the earliest and longest-standing form of society that children have been exposed to, is an important part of the "child-friendly" goal. However, children's community life faces a number of pain points: there are many community roles and a lack of services for children; There are many hidden dangers in the community, and it is difficult to ensure the personal safety of children; Lack of public space, lack of places for recreation and socialization; The pressure of family education is high, and it is difficult to take care of children and temporary care.
In order to solve the difficulties of children's life in the community, Vanke Service subdivides the needs of children in three age groups: toddlers, children and teenagers, and sorts out five major life scenarios from the three demand dimensions of living environment, professional services and friendly experience: safe space environment, play space environment, caring service environment, social interaction environment and cloud interconnection environment, covering a total of 23 touchpoints and 95 service contents in the community, creating a safe living environment for children to play, read and learn, and grow healthily, and opening up the "last mile" of community children's services , really share the worries of parents.
Set up a special safety guard post to build a community that is the first good for child safety
In order to ensure safety and no blind spots, Vanke Service has built a complete safety line for children of all ages in the community. Covering 16 spaces in the community, providing 28 services: installing an intelligent monitoring system to ensure the first response and treatment if an accident occurs to children; At the entrances and exits, access control information and temporary care services are provided to prevent children and young children from leaving the community alone; Carry out safety maintenance and transformation of all facilities and equipment, and eliminate potential safety hazards in a timely manner; Screen children's high-touch areas and equipment danger areas, and install special designs such as anti-collision strips and protective strips to reduce the risk of accidental injuries for children.
The picture shows an analysis of the needs of different age groups in terms of a safe living environment
For children, Vanke Service has set up "safety guard posts" in several communities to coordinate and dredge vehicles at intersections outside the community campus during the peak hours of commuting to and from school every day, pick up and drop off students to cross the road, and ensure that children can safely travel to and from the campus, so that parents can feel at ease.
The picture shows Chongqing Vanke Guancheng's "Safety Guard Post" escorting children to and from school
The picture shows Chongqing Vanke's 17-mile "safety guard post" escorting children to and from school
Turning reactive into active, Vanke Service engages young people in community safety management through safety awareness training. In view of more than 20 kinds of potential safety hazards in daily life, special safety education activities and scenario simulation drills are held to educate safety knowledge in fun and improve the self-protection ability of primary and secondary school students.
The picture shows Chongqing Vanke Jade Cloud Steps carrying out fire safety science popularization activities
Build a 15-minute life circle for children to play at home
In order to reduce the transportation distance and difficulty of children's life and recreation, and to build a 15-minute living circle in the community, Vanke Service provides convenient living services, carries out a variety of activities, renovates reading spaces, and builds an online environment for children, so that children can run, jump and play at home.
For example, provide information tips on nutritious meals, sports and health on the bulletin board to help parents and children learn more about it. Provide door-to-door delivery of safe drinking water, children's products purchasing, children's products express delivery services and other related services.
On the community roads and squares, Vanke Service plans a variety of children's cultural activities around the four seasons. For children, the June 1st "Return to the Happy Planet" activity was created, and a skill competition with different themes was held every year; In order to let children learn a lifelong skill in the community, we have continued to carry out 8 years of summer camp activities, through physical training, escape skills, job experience, and community classroom learning, enrich the summer vacation time, and at the same time release the energy of parents to take care of their children.
The picture shows the lecturer of Chongqing Wanwu Community popularizing first aid knowledge for small business owners
In Chongqing Vanke Langrun Garden, an old residential area of about 15 years, Vanke has renovated the overhead layer of the building, laying plastic floors and felt walls on the basis of the original cement structure, so that young people can have more safe and secure play places.
The picture shows the comparison before and after the renovation of the overhead layer of Chongqing Vanke Langrunyuan Community
The "Little Ecological Expert" activity cultivates environmental awareness from an early age
It is worth mentioning that Vanke Service has extended its perspective to social issues, focusing on the themes of environmental protection and community governance, and has launched a series of practical activities to help children develop cognitive ability, social skills, creativity and problem-solving ability. For example, under the premise of safety, the "Little Ecological Expert" activity has been innovatively created, and field visits and interactive sessions have been organized in the park to cultivate and enhance children's awareness of environmental protection.
The picture shows the small owners of Chongqing Vanke Jincheng creating a beautiful community
With "respect and love" as the core concept, the little ecological expert activity cultivates children to become green citizens from the perspective of problems, so that children can learn to protect wetlands and become real "little ecological experts". During the event, Vanke Service will organize small owners to visit local forest parks, organic farms, rivers, lakes and wetlands, as well as places of interest, to ensure that various safety measures are in place, and lead the small owners in the park to experience the charm of nature. In addition, vivid and interesting environmental stories are prepared for children, so that they can deeply understand the importance of environmental protection, stimulate children's environmental awareness, and realize the fragility of the ecological environment and the necessity of protection.
In addition, in order to build a complete community network environment, Vanke Service has planned a two-pronged approach to protect the community: it provides online alarm, safe search, privacy protection and other functions for the community network to ensure that children can surf the Internet safely and healthily; Single-handed: In the process of using cloud devices in the community, children are provided with cloud butler functions to gain an in-depth understanding of each child's needs and preferences, set up diversified learning resources, and provide accurate and efficient life and health services.
Chen Yaozhong, President of Shenzhen Property Management Industry Association, said that Vanke Service thoroughly implements the national concept of "child-friendly community" construction, and combines its own service content to refine the "Community Children's Service Manual", starting from the needs of children of different ages, formulating differentiated and customized service plans for children's services, and promoting the development of community services in a more humane and meticulous direction.
Ding Zuyu, chairman of CRIC Group, said that community children's service is a compulsory item for property service companies, and although the age of the people it faces is small, it is a big proposition. The Service Manual is not only an innovation to the existing property service standards, but also a positive response and practice to the national concept of "child-friendly community". In the context of the declining fertility rate, aging population and declining birthrate in mainland China, the release of the handbook has an important industry demonstration role, and it is believed that more enterprises will join the exploration of community children's services in the future and answer this proposition related to society and the future together.