From May 15th to 17th, the 31st Household Paper International Science and Technology Exhibition was held in Nanjing, attracting nearly 900 companies from all over the world. Among them, Vinda Group, which is a leader in the tissue industry, also integrated high-quality resources and brought a full range of products to the global exhibitors, showing high-quality products and excellent achievements in the high-quality development of the "digital transformation" of traditional manufacturing industry, which became one of the highlights of the exhibition
The booth site of Vinda Group at the 2024 tissue exhibition
At the exhibition, Vinda Group innovated the use of scenario-based models, integrated product display area and experience area, and displayed its diversified product layout in an all-round way: including the well-known Vinda brand, the high-end feminine care brand Libresse, the high-end tissue brand Tempo, the high-end adult incontinence care brand TENIN, and the world-renowned out-of-home cleaning and hygiene solution Tork, etc., serving consumers ranging from infants to centenarians, covering all ages of consumers. It attracted the attention and interest of many exhibitors.
The site of the Vinda brand exhibition area of the 2024 tissue paper exhibition
According to the "2023 Annual Report of China's Paper Industry", in 2023, there will be about 2,500 paper and cardboard production enterprises in the country, with a national production of 129.65 million tons, an increase of 4.35% over the previous year, a consumption of 131.65 million tons, an increase of 6.14% over the previous year, and a per capita consumption of 93.37 kilograms, (1.410 billion people). In 2014~2023, the average annual growth rate of paper and cardboard production is 2.40%, and the average annual growth rate of consumption is 3.02%.
During the exhibition, the "2023 Annual Report on Household Paper and Sanitary Products Industry" was released, and China's household paper market continued to grow, with a total installed capacity of 20.371 million tons in 2023, a total output of about 13.54 million tons, a consumption of about 12.465 million tons, a per capita annual consumption of about 8.8 kg, and a domestic market size of about 154.92 billion yuan, maintaining the status of the world's largest household paper producer and consumer.
Hu Wei, CEO of Vinda Group, was interviewed
Hu Wei, CEO of Vinda Group, said in an interview that China's economy is full of vitality and Vinda has always been optimistic about China's hygiene products market. Vinda Group is a large-scale hygiene products enterprise in Asia integrating R&D, production and sales. In 2024, Vinda joined RGE Singapore, a multinational conglomerate that manages some of the world's leading renewable-based manufacturing and clean energy companies, and is one of the world's largest producers of commercial wood pulp and plant fibres, with its own forest land in Brazil in South America and Indonesia in Southeast Asia, planting 1.5 million trees per day. As an important part of RGE Forest Pulp & Paper/Forest Pulp & Fiber, Vinda will continue to optimize the management of the supply chain, launch more accurate marketing activities, enhance the reputation of the brand, and meet the diverse needs of consumers based on the advantages of the industrial chain.
Product upgrade exploration, full category layout to meet diverse needs
In this year's "Ingenuity Products" list, Vinda Group's star products, Vinda Super Tough Toilet Paper and Weier Comfortable V-Sense Sanitary Napkins, were both shortlisted and recognized by the industry. It is understood that Vinda Group's tissue and personal care products have been selected as "Ingenuity Products" for many years, which reflects the market's full recognition of Vinda's product quality and innovation capabilities.
The scene of the 2024 tissue exhibition Libresse brand exhibition area
As early as 2012, Vinda launched the ultra-tough series of "Wet Water Resistant to Breakage", an innovative product that not only greatly increased the use of soft facial tissues, but also laid a solid foundation for Vinda Group's leading position in the market. Subsequently, in 2016, Vinda led the industry trend and launched the first cotton tough three-dimensional embossed paper towel, which won wide acclaim from consumers for its unique texture and touch. In recent years, Vinda has accelerated the pace of innovation and launched more subdivided products such as cotton flexible and luxurious, wet toilet paper, washable kitchen paper towels, kitchen wipes, and children's wipes. These products not only meet consumers' needs for product renewal and iteration and user experience improvement in the new consumption environment, but also demonstrate Vinda's R&D strength, market insight and precision in grasping consumer needs.
Tang Haitang, President of Vinda Group in Chinese mainland, shared at the exhibition
Tang Haitang, President of Vinda Group in Chinese mainland, said that in recent years, Chinese consumers' demand for high-quality and diversified hygiene products has grown, and higher requirements have been put forward for paper towels, and the entire consumer market has shown a trend of scenario-based and personalization, which provides Vinda with a broad market space. In order to meet consumers' expectations for "ingenious products", Vinda Group has always attached importance to market research and data analysis to gain in-depth insight into consumers' needs and preferences. In recent years, Vinda Group's brands have continuously upgraded their product structure, and the company's "moat" has been continuously consolidated, and its competitiveness has been enhanced in an all-round way through product innovation, optimization of product portfolio, linkage with channels, and focus on fan operation.
Digital transformation and the practice of green, low-carbon and circular economy
For traditional manufacturing industries such as tissue paper and personal care and hygiene products, how to use new raw materials, new technologies and new processes to promote industrial upgrading is one of the important topics. Vinda is one of the earliest enterprises in China to promote automated production, and has clearly put forward the strategic direction of "digital transformation", starting from the launch of the first production digitalization project in 2013, Vinda has now built the group's industrial Internet platform for production data-based operation, realizing data-driven production, and promoting the data-based operation of the supply chain according to market changes.
In terms of sustainable development, Vinda focuses on exploring new production processes and materials to improve the quality and performance of its products. For example, Vinda wet toilet paper is made of plant fibers, which is not only comfortable and non-irritating, but also washable, degradable and environmentally friendly. At the same time, Vinda adheres to green production and reduces its impact on the environment by optimizing production processes, reducing energy consumption and waste emissions, and reducing carbon footprint. Vinda continuously assesses the environmental impact of the entire value chain, builds a sustainable economy from raw material safety, green production, and product sustainability, and promotes sustainable development in a more orderly manner to achieve a circular economy. (Special Planning)