New Wrist reports today
On May 15th, it was reported that the new wrist found on the Boss Zhipin page that there are a large number of short drama-related positions in the job recruitment of 360 Group Company, which is suspected to be preparing for strengthening the short drama business.
Why step up, rather than march into skits? It's because 360 has long entered the short drama industry, let's talk about it step by step.
360 publishes a large number of short drama posts
There are 6 categories of job openings. There are both short drama person in charge recruitment, short drama project leader recruitment, and pitcher recruitment.
Short drama delivery lead job description.
Short pitcher.
Job description of the person in charge of the skit business.
Short drama placement job description.
It can be seen from the recruitment information that it is necessary to recruit two major short drama business leaders, indicating that 360 will increase investment in short dramas, and it is recruiting, which proves that it is the direction to be developed recently.
360 has traffic, and it is also very normal to add short dramas to monetize. It can be seen from the recruitment business that it should not be involved in the production process, and will only access short dramas for traffic monetization.
Judging from the recruitment information, 360's short drama business has both the IAP user payment model and the IAA advertising unlocking model.
In order to further study the layout of 360 in terms of short dramas, Xinjiaer explored this.
360 has launched the Sweet Shrimp Theater
In the navigation interface of the 360 search, the new wrist found that there is a fixed area that is the short drama area.
Each text chain corresponds to a short play.
After clicking, you will enter a summary page, that is, 360's short drama business is called Sweet Shrimp Theater.
There are advanced on-demand and limited-time free short dramas.
There is also a VIP area.
Let's take a closer look at the business model of Sweet Prawn Theatre.
It can be seen from here that this is a distribution channel of the distributor in the Sweet Shrimp Theater, and it is currently uncertain whether it is authorized or unauthorized by the copyright owner, because some plays are uploaded by individual subjects.
Sweet Shrimp has its own VIP system, called Sweet Shrimp Membership.
There are also one-click paid unlocks.
Free skits are watching ads to unlock the next episode. The publisher turned out to be an individual.
Each episode is 1 minute and 50 seconds, and the next episode is unlocked to watch a 40-second ad.
On the whole, the Sweet Shrimp Theater model is similar to other short drama platform models, with annual fee VIP, pay-per-click unlocking, and advertising unlocking.
So the question is, is the Sweet Shrimp Theater 360? After all, it is possible that this zone is connected to the promotion of a third party.
This is a good question. The new wrist searched for the Sweet Shrimp Theater on WeChat, and there was already a small program.
At the moment, it is relatively simple, with only a few short dramas.
View the main body: Wenzhou Xunchi Digital Technology Co., Ltd.
I registered on December 19, 2022, which is really early!!
According to the company's data, Wenzhou Xunchi, the operator of the Sweet Shrimp Theater, is a wholly-owned subsidiary of 360, have you seen Zhou Hongyi?
Therefore, it is indeed 360's short drama business, which was done quite early, but it doesn't seem to be paying much attention to it, and now that recruitment is open, it may mean that 360 is going to increase the realization of the short drama business.
The traffic advantage of 360 is obviously on the PC side, and the mobile side does not seem to have a good traffic platform.
But in fact, short dramas are derived from short video platforms, which are naturally suitable for vertical screen viewing, and no one will watch short dramas with a computer in fragmented time.
Therefore, for the 360 layout short drama, the new wrist thinks that it may be a FOMO mentality, that is, afraid of missing out. Fear of Missing Out, the fear of missing out on something important or an experience.
It can be understood that talking is better than nothing, and using idle traffic to kill users' time, which is a typical kill time layout.
Previously, Xinjiaer had written an article summarizing the layout of 18 major Internet companies in short dramas.
On May 10, the new wrist found out that Xiaomi was also recruiting for a short drama screenwriter position.
Skit job responsibilities.
After the report was issued, the position was closed and the new wrist was subsequently updated with the following information.
1. Xiaomi has now taken off the short drama screenwriter job description.
2. Wang Hua, general manager of Xiaomi's public relations, denied Xiaomi's entry into short dramas.
3. Relevant people within Xiaomi said that Xiaomi Pictures has invested in the Internet University, and it is indeed possible to use this subject to try short dramas.
4. An agency said that Xiaomi short dramas have communicated on topics such as investment and production.
The new wrists will continue to pay attention.