Since May 2024, Guangqi Honda has initiated large-scale layoffs through step-by-step notice.
Insiders said that this is an overall layoff, involving multiple production lines, and the internal resignation process has been initiated; At this stage, it is mainly voluntary resignation, and there will be corresponding compensation for voluntary resignation, and said that many employees have started the physical examination before leaving, and it is expected that there will be centralized layoffs in May, and the layoffs will continue until August.
At the same time, the Nikkei Shimbun also reported that Guangqi Honda, a joint venture of Honda Motor in China, plans to lay off about 1,700 full-time production employees, and 1,700 employees have agreed to leave, accounting for 14% of Guangqi Honda's total production workforce.
Review:
Guangqi Honda was exposed to layoffs in December 2023, and the brand responded that the employees involved this time were all labor dispatch personnel, and regular employees were not affected.
However, the work of the labor dispatch workers in Guangqi Honda is also in various production lines, and the labor dispatch workers are not decorations, so this is also another way of layoffs; The layoffs in May this year are aimed at the layoffs of regular employees, and it is believed that Guangqi Honda will give due compensation to the laid-off employees in accordance with laws and regulations, after all, it also said that it would have reasonable economic compensation when it was a labor dispatch worker.
Current status of Honda cars
The total sales volume of Honda vehicles in April 2024 was 77,042 units, of which 37,170 units were sold by Guangqi Honda and 39,872 units by Dongfeng Honda.
Honda's April sales in China accounted for 5.12% of the total sales of brands.
The share of the entire Japanese auto camp in April was about 15.45%, and the sales of Toyota, Honda, and Nissan all declined to varying degrees, and their market share also declined significantly compared with the proportion of more than 20% at its peak.
At this stage, the situation of Japanese automobiles is not ideal, and the reason is mainly due to the influence of self-owned brand new energy vehicles; Both Honda and Nissan have expressed the same view, but there is no substantive response plan. Japanese cars have long focused on fuel economy, but fuel economy always has a prerequisite, whether it is Honda, Nissan or Toyota, its internal combustion engine technology is not more advanced than other car series, the premise of fuel economy is often to make concessions in performance; In other words, the only advantage of these cars is fuel economy, and it is difficult for their main models to bring users an ideal driving experience, and even individual vehicles will make concessions in terms of safety performance.
Then once the only advantage is surpassed, it will inevitably go downhill, and all kinds of new energy vehicles have the characteristics of low cost of car, and at the same time have more ideal performance.
Forecast:
The overall decline in the share of Japanese automobiles has just begun, because this stage is the beginning of the initial realization of plug-in hybrid vehicles at the same price point as internal combustion engine vehicles in the same class, and once the prices of the two types of models are completely consistent, Japanese car sales will decline further. If you want to stop the downward trend, you must create the same type of products at the same price, but Honda, Toyota and Nissan are not active enough in the new energy track, and the future of Japanese cars is uncertain.
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