It is undeniable that electrification has become the main tone of the revolution in the automotive industry in the past century, and the process of change has also pressed the acceleration button.
From the accelerated popularization of electrification and intelligence in 2020, to the annual sales of new energy vehicles in 2021 to break through the 3 million mark in one fell swoop, and then to today, the rapid growth of electrification is not only in stark contrast to the slow progress of traditional fuel vehicle sales, but also brings a lot of pressure to traditional car companies.
In the face of the increasingly turbulent wave of electrification, should we be proactive in seeking change? Or passively waiting for an opportunity to move? In the context of the dual carbon target policy promotion and the market pursuit, the keen one has clearly realized that passive waiting will only have nothing, and bold action can win the future.
The Haval brand, which has been in the field of traditional SUVs for many years, quickly handed over its own answer sheet in the current stormy electric market, and the whole army attacked DHT to help the Haval brand lead the Chinese SUV into the new energy era with technological advancement.
Courage: Haval's self-renewal
Before Tesla, Weilai, Xiaopeng and other new forces held high the banner of pure electric EV, and then there are joint venture Toyota, Honda and other Japanese car companies "hybrid originator" deep-rooted labels, all car companies are looking for a technical path suitable for their rapid development on the road of electrification, and the Haval brand is no exception.
With decades of deep cultivation in the field of SUV fuel vehicles, the Haval brand has occupied the first place in the SUV sales list for many years, with the title of "National God Car", and the global cumulative sales have exceeded 7 million vehicles. In the context of such a huge market base, the Haval brand knows that in the era of electrification, it is also necessary to find a technical path that can be fully popularized, and can continue to lead the Haval brand to achieve a leading technical path.
Based on this thinking, the Haval brand aims at DHT-HEV hybrid technology and fully enters the market.
In fact, the tide of change rolls forward, the market never gives the attempters a chance to breathe, only a comprehensive march, a desperate bet, the winning side will be greater. Just as Haval focused on the field of SUVs and won the market; BYD focused on pure electricity and won word of mouth.
Looking back, the Haval brand decision was challenging, and language is difficult to express the courage of the Haval brand. You know, how much risk is facing re-establishing the brand image, market positioning, competition circles, and even user circles may change dramatically.
In the face of new trends and changes, the original marketing experience is very likely to be negative assets, whether it is the business model or user operation there are unknown challenges; under the pressure of the Haval brand did not shrink back, bravely forward, go with the trend, with a new attitude to meet the electric era. This is the foundation of the Haval brand that can always become a "national god car", and it is also the basis for its next assault on new energy.
Strength: Haval's new "pedestal"
Of course, a lonely courage is not a real hero, too much historical experience tells us that hard power is the most basic law of survival. Behind the Courage of the Haval brand to fully enter DHT is supported by its strong technical strength and corporate capabilities.
In terms of hybrid technology, Toyota and Honda can be described as "predecessors" with decades of accumulation. In the past, many brands have wanted to surpass Japanese brands and make achievements in the field of hybridization, but the result has not ended. In the face of such a strong opponent, the Haval brand is not brainless to face the challenge, but chooses to bypass the technical barriers of Toyota and Honda, two "mountains", independently develop lemon DHT two-gear hybrid technology, achieve full-speed domain and full-scene high performance and high efficiency, establish its own technical label, and achieve transcendence.
Lemon DHT has the four core advantages of "fast and quiet province", that is, it can achieve 0-60km/h acceleration time of only 3.9 seconds; fuel consumption of 100km/h is only 4.7L, and the comprehensive cruising range can reach 1000km; two-speed direct drive, no power interruption The shift process is smooth; in the EV mode application scenarios, a number of noise reduction technologies, with high-end sound insulation materials, the noise is reduced to a lower level. Compared to the Honda i-MMD, it is more powerful at high speeds, and compared to the Toyota THS, it can save fuel while being more powerful.
The reason why the Haval brand has such strength is inseparable from the endorsement of the Haval brand. Lemon DHT hybrid has a total of 199 patents, a set of DHT oil-electric hybrid technology has two technical architectures, three power forms, a rich power group can support the flexible combination of A/B/C multi-level models. Moreover, Lemon DHT has passed 80 motor tests, 37 assembly tests, 8 major vehicle tests, 400 cycle endurance tests and vehicle durability verification that far exceeds the industry standard by 2 times that of 400 cycles.
More importantly, thanks to Haval's excellent cost control concept, Haval DHT has a very big advantage in cost control. Haval has a complete upstream and downstream supply chain for automobiles, core component manufacturing plants, and dozens of R&D bases around the world, which can realize technology sharing.
At present, most HEV models on the market are more expensive than fuel vehicles, and the research and development of Lemon DHT has realized the independent control of key components, which can allow consumers to enjoy the technical division of labor and cost-effectiveness dividends brought by the global division of labor, bringing more advantages to the price of Haval DHT terminals.
If we say that in the past, the Haval brand led the SUV market without adhering to the core technology of SUV, continuously exploring product technology, and integrating Haval's global leading resources. Well, on the basis of these, leading DHT technology and excellent cost control have become the new "base" of the Haval brand in the electric era.
Leopard Change: Haval is one step ahead of the times
The "National God Car" is superimposed with lemon DHT hybrid technology, and the SUV under the combination of strength and power is bound to bring users a more valuable experience. Based on the future technical route, Haval products have crossed the stage of quality-price ratio and volume-price ratio, and will now enter the era of wisdom-price ratio. From the journey of Haval brand transformation, we have seen its persistence and perseverance, and witnessed the infinite possibilities of the electrification of Chinese fuel vehicle brands.
In fact, many Chinese car brands have been groping forward on the road to electrification, some have taken detours, and some are still exploring. And why was Haval able to raid DHT in its entirety and quickly find its way?
From the process of the rise of the Harvard brand as a leader, it is not difficult to find that Harvard is always one step ahead and constantly iteratively updated.
From more than a decade ago, when China's automobile consumption industry was still in the era of joint venture brands, the Haval brand keenly smelled the SUV market dividend, took the lead in launching the Haval H6, and laid the foundation for the Haval H6 to become the crown of sales; and then a few years ago, the Consumption Upgrade of the Chinese automotive market, Haval launched the F series, which launched the first shot of China's car coupe SUV; and then two years ago, the Chinese automotive industry entered the circle culture, Haval launched a big dog, the first 3/4 SUV new category, a hot one. Subsequently, Haval immediately launched models such as Red Rabbit and Divine Beast, and quickly went out of the circle.
Nowadays, under the wave of electrification, the Haval brand continues to adhere to the brand tone of continuous iteration and leading the trend, and the whole series of hybrid models has been launched and entered dht, which will also become the most colorful stroke of the Haval brand development so far.
One step ahead of the achievement of the past global SUV leader Haval, and the courage of change, strong technical strength, and continuous iteration, leading brand spirit, will also achieve the electric era of Haval.