Text/Wen Chong
After the suspension of fuel vehicles, BYD will be like this: On April 10, BYD's new Han family series products were launched, and pure electric and hybrid models including Han EV Genesis Edition, Han EV Qianshancui Limited Edition, Han DM-i, and Han DM-p were priced at 215,800-329,800 yuan after comprehensive subsidies.
The four models of the Han family include three sets of power systems of EV pure electricity, DM-i hybrid and DM-p hybrid, which have stepped out of the same model 'pure electricity + hybrid' route, and also set a model for BYD's product layout model in the future.
The Han family assembled
BYD, which announced its farewell to fuel vehicles, has core technologies such as blade batteries, DM-i, and e-platform 3.0 in the field of new energy vehicles, and it can be said that it is familiar with BYD to take the route of "pure electricity + hybrid". The launch of pure electric and hybrid options on the same model at the same time is not the first time to test the water, the previous Han has begun to try, but this time with DM-p hybrid to complete the replacement of the fuel version of the model.
In terms of pure electric layout, the Han family launched the Han EV Genesis Edition and the Han EV Qianshancui Limited Edition, of which the HanEV Genesis Edition increased the cruising range from the highest 605km of the old model to the highest 715km, further extending the travel radius; the HanEV Qianshancui Limited Edition emphasized the sports trend attribute with special colors, and the mileage also reached 610 km.
Han EV twin car
In the hybrid layout, the Han family launched two models, the Han DM-i and the Han DM-p. This is mainly based on bydy's DUAL platform strategy of DM-i and DM-p dual-mode DM technology released by BYD in June 2020, in which DM-i focuses on "ultra-low fuel consumption" and DM-p focuses on "super power".
Mainly energy-saving Han DM-i, equipped with a thermal efficiency of up to 40.12% of the Xiaoyun - plug-in hybrid special turbocharged 1.5Ti high-efficiency engine, EHS electromix system, DM-i super hybrid special power blade battery and other core components, NEDC 100 km of power loss fuel consumption from the old 5.9L to 4.2L, NEDC comprehensive cruising range up to 1300km.
In addition to the engine, the Han DM-p is equipped with dual front and rear motors with a combined maximum power of 360 kW and a maximum torque of 675 N·m, and the zero hundred acceleration is only 3.7 seconds, which is the fastest model in the Han family. Although the NEDC 100 km of power loss fuel consumption is not as extreme as han DM-p, it is also as low as 5.2L, and the NEDC pure electric endurance also reaches 202km.
Han is a flagship car launched by BYD in July 2020, and its cumulative sales have exceeded 190,000 units since its listing, with a single monthly sales of about 10,000 vehicles and an average single-vehicle transaction price of more than 250,000 yuan, which is BYD's current highest price model and BYD's ace model.
In the minutes of the recent BYD investor meeting, BYD revealed that the follow-up is expected to sell more than 30,000 Han series in a single month. In order to achieve this sales estimate, the upgrade of the Han family is not limited to the choice of power, but continues to make breakthroughs in design and intelligent technology.
At the beginning of the listing, Han "went out of the circle" by subverting BYD's previous styling design, attracting a group of consumers' favorite designs, and the Han family continued to use this design that made it "eye-catching". In terms of appearance, the Han family continues to adopt the "Dragon Face Aesthetics" design created by Global Design Director Wolfgang Egger, and has made targeted details adjustments to the front face, taillights and vehicle design. Among them, Han EV incorporates more sports elements, and the front faces of Han DM-i and Han DM-p have added sports car design.
The interior was upgraded by Mikhail Paganetti, BYD's global interior design director, to extract the "product" font arrangement in ancient buildings to create a sense of surround, and the world's first red carbon fiber interior presents a unique effect of purple in daily light. In terms of intelligence, the Han family is equipped with DiPilot intelligent driver assistance system, standard DiLink 4.0 (5G) intelligent network system, new W-HUD head-up display and DMS driver monitoring (including fatigue and attention monitoring), etc., so that intelligence and safety are taken to a new height.
At present, the new energy vehicle market is showing a strong growth trend. Especially after the subsidy decline, new energy vehicles still maintain a good development trend after experiencing two price increases in January and March, which also provides some confidence for BYD to break the wrist of fuel vehicles at this time. According to the data of the Association, the domestic retail penetration rate of new energy vehicles reached 28.2% in March, an increase of 17.6 percentage points from 10.6% in March 2021.
Looking at BYD's sales, official data show that by-one's new energy vehicle sales exceeded 100,000 for the first time in March, reaching 104338. At the same time, an internal "meeting minutes" from the end of March this year showed that BYD's undelivered orders reached 400,000 units, and it increased month by month. All this undoubtedly gives BYD more confidence.
After Han realized the family-style power, BYD's new energy vehicle trend seems to be clear, adding more possibilities to its pure new energy vehicle company status.