Since the release of the super hybrid DM-i power system, BYD automobile market performance and sales are the so-called sesame blossom - high, according to the domestic passenger car sales data released by the Association of Automobiles in March 2022, BYD Automobile once again won the first place in the new energy passenger car sales list, which is also since June 2021, BYD has won this award for the 10 consecutive times.
In addition, EV SALES/EV VOLUMES released the latest data on global new energy passenger car sales, in February 2022, BYD Automobile's global sales reached 87,906 units, which can be understood as BYD Automobile's achievements in the field of new energy passenger cars.
BYD can achieve eye-catching market performance, and its brand influence can continue to steadily improve in the world, of course, and the perfect industrial layout, one step ahead of the technical advantages and excellent product strength of the three are inseparable.
【I. Strong Products】
From the current official website display of all the model catalogs, we can see the traces left by BYD in the process of growth, which accompanies and witnesses the rapid development of the domestic automobile industry, and portrays its own heavy stroke in this history.
In the Han family product sequence, from a macro point of view, it is mainly the difference between pure electricity and hybrid, but in order to meet different consumer groups, the Han family product sequence is quite meticulous, and we can see the increase in market positioning and the gradual decline in research and development costs from the selling price data of each member of the Han family in the above figure.
For example, Han EV Qianshan Shancui Limited Edition, the guidance price of 329,800 yuan; Han DM-p, the guidance price of 319,800 yuan, the author believes that these two versions are mainly competing with traditional luxury car brands, the real meaning is not in the volume, but in that if more consumer recognition and choice can be obtained, then the Han family market positioning will be raised another level.
In 2021, the Sales volume of the Han Family is 117665; in the first three months of 2022, the Sales volume of the Han Family is 32122 vehicles, which can be said to be one of the few domestic medium and large new energy cars in the price range, and such achievements have been quite good.
The Tang family, which sold 28,333 vehicles in the first three months of 2022, is also bydy's flagship SUV, equipped with a super hybrid system, which has also won the favor of the target user base.
The Song family should be said to be the current BYD SUV product sequence in the boss Hua Dan, in 2021 only Song New Energy sold 108848, in the first 3 months of 2022, Song New Energy cumulative sales of 64200 vehicles, such sales data, it seems that it should be able to step up to a new level on the basis of last year, which is also due to the introduction of super hybrid systems.
As a compact family car, the Qin family has also won the favor and love of many consumers, with sales of up to 189284 vehicles in 2021; in the first three months of 2022, the sales data of the Qin family has reached 51,044 vehicles.
BYD Yuan family released yuan PLUS at the beginning of this year, which can be said to be a completely clean product, because this is the first A-class electric SUV from the e platform 3.0, in the first 3 months of 2022, the yuan family sales of 19549 vehicles, I believe that with the continuous improvement of BYD's brand power, the yuan family can also win more consumer choices.
With the continuous launch of new products and the steady advancement of the dual brand strategy of BYD Dynasty Network and Ocean Network, it is believed that in the future, it can meet the personalized needs of more consumers, the market share will be further expanded, and the market position will be further consolidated.
【Second, the advantage of technology】
From the perspective of automobile consumers, the choice of a car is to improve the quality of transportation travel, power output and travel costs are two quite important assessment indicators, BYD DM-i super hybrid system balances the power output and fuel economy, a car to drive fast and economical, of course, will win the favor of consumers. Let's take the most fuel-intensive Han DM-p as an example to briefly introduce this super hybrid system.
Before launching the super hybrid system, it is necessary to introduce some of the basic parameters of hamm-p, because this is closely related to the cost of travel.
The Han DM-p is 4975mm long, 1910mm wide, 1495mm high, 2920mm wheelbase, 245/45 R19 tire size, and more than 2 tons of curb weight.
The super hybrid system equipped by Han DM-p adopts the Xiaoyun-plug-in hybrid special turbocharged 1.5Ti high-efficiency engine, with variable-section turbocharging, mid-mounted intake VVT, in-cylinder direct injection and other technologies, the maximum power of the engine is 102kW, and the maximum torque of the engine is 231Nm;
EHS electromix system adopts AC permanent magnet synchronous motor, the maximum power of the front motor is 160kW, the maximum torque is 325Nm, the maximum power of the rear motor is 200kW, the maximum torque is 350Nm, and such a set of self-developed super intelligent electric four-wheel drive system is added, Han DM-p zero hundred acceleration time is only 3.7 seconds, but the WLTC comprehensive working condition loss fuel consumption is only 6.3L/100km, combined with nearly 5 meters of length, more than 2 tons of mass, 3.7 seconds of zero hundred acceleration results, Do you think this loss of power and fuel consumption performance is outstanding among the models in the same price class? Or is there a model of the same price that is out of the right?
Of course, drying more and eating less is not the only advantage of this super hybrid system, and the super hybrid special power blade battery is also one of BYD's unique technologies, which has further optimized the battery structure, improved the mechanical strength and high thermal safety protection, and fully met the demanding working conditions of strong output and long endurance.
In fact, in terms of meeting the needs of the new generation of car consumers, BYD also has a good play, DiLink 4.0 (5G) intelligent network system can fully meet their needs in the car-machine interconnection, human-computer interaction, the details are not much to say, interested in their own personal test drive experience is good.
VTOL mobile power station is also a practical technology, to the car as the power source of external discharge, this to go on an outing, do you think is to engage in a barbecue or something more convenient?
At present, the automobile consumer market is still the supremacy of consumer demand, under the premise of fully meeting the needs of users, it can also walk in front of user needs and guide more user needs, which is the right thing for technology flow car companies to do.
【III. Improve the Industrial Layout】
Speaking of industrial layout, we have to mention the recent "chip shortage" and "limited production capacity" and other news, to put it bluntly, the car companies that cannot keep up with the output caused by such problems have not considered perfection, relying too much on the existing mature supply system, and ignoring self-research and spontaneity, the result is that the tide recedes, and the naked swimmers are exposed.
Through the sales data listed in the article, we can not say that the chip shortage and other issues have not affected BYD at all, but thanks to BYD has always insisted on the independent research and development, design and production of the whole industry chain of new energy vehicles, under the premise that many brother car companies are shouting about chip shortage and limited production capacity, BYD has achieved dazzling market performance in the field of new energy vehicles.
DM-i super hybrid, blade battery, e platform 3.0, DiLink 4.0 intelligent network connection, etc. are related to a variety of technologies required for a new energy vehicle, it seems that BYD has firmly grasped, the current implementation of the "two legs go hand in hand" strategy, the future will be based on the dual brand, the launch of more sister models to further enrich the model matrix, of course, will win more sales, market share, brand influence will also rise with the water, continue to lead the domestic car brand step by step, and then climb the peak.
Note: The sales data in this article comes from the automobile sales network and is for reference only. If there are errors and omissions, please refer to the official release data. The pictures in the text are from the Network, which are invaded and deleted.