Many people think that independent brand cars have only begun to develop in the past two years, but no, in fact, Chinese cars have long surprised the world. There was once a model in the European E-NCAP crash test, won the world's top performance of 88 points, more than volvo, BMW at that time, and even many people used the inconceivable to describe this model, more exaggerated to call it the world's top safety car.
The investors of this car company are more confident, promising to invest at least 10 billion yuan in research and development funds every year, and its engineers and technicians are all from the world's top car companies such as BMW, Mercedes-Benz, Jaguar, etc. The car company is Qoros, which completely went bankrupt in April 2022.
I am not surprised by this result at all, because since last year, Qoros Automobile has been enforced more than 30 times, and there have been employees dragging wages, cutting off social security payments, and crazy layoffs, so freezing three feet is not a cold day.
Qoros Is a product jointly created by Chery and the Israeli consortium, positioning itself as China's BBA. Qoros, which has strong funds and deep technical support, was born smoothly, using only the most expensive, not the best. Whether it is technicians or spare parts, they all come from the world's top manufacturers, so many car owners reflect that although Qoros has a very general reputation, it has to be said that the quality is very good.
After Qoros Automobile quickly became popular in China, it began to dislike its parent company Chery as much as possible, and tried its best to clear up its relationship with Chery. Qoros Automobile is not only reluctant to put new cars on sale in Chery stores, but also eliminates a considerable number of Chery executives.
At that time, Chery executives suggested saving costs as much as possible, and then slowly creating high specifications after the new car sales were opened. But Qoros auto money did not earn, spend a lot of money, put the ready-made Chery dealers do not use, spend huge sums of money to expand the store, and most of them are direct stores, spend a lot of money to invite Porsche suppliers of the same model to build production lines, CCTV prime time advertising and so on. Qoros went farther and farther, and its final fate was to be constantly changed hands until it was completely bankrupt in April this year.
After saying that it is not good, let's talk about the exciting strength of the car company. The car sales list in March this year has been released, there is a table that makes me feel more surprised, but it is reasonable to think about it carefully, that is, the first place in the sales list of pure electric vehicles in March is Xiaopeng P7, with sales reaching 9183 vehicles, and the results are quite eye-catching. If it were not for the epidemic, I believe that sales would have exceeded 10,000 long ago.
Now the concept of consumer car purchase and the original consumer is actually different, the original many consumers buy a car is to follow the trend, see others buy me also buy, so Volkswagen, Toyota's sales are very good. And now consumers have been educated by the market to be extremely rational. You want to cut leeks, you want to flicker, consumers don't eat that set at all. So I think it's a good sell-out to sell a new car now, but to keep the price very low to attract consumers, but it's not a long-term solution. The other is to do a good job of the car, to provide consumers with cost-effective, high-quality models, obviously Xiaopeng P7 belongs to the latter.
The first time I noticed that the Xiaopeng P7 was actually attracted by its European wing door design, coupled with its dazzling and colorful appearance, it was indeed in line with the aesthetics of young people. Through-type lampposts, LED smart headlamps, all have a good aesthetic. In addition, it is equipped with a through-type taillight design and a high-performance brake caliper, which is a design that makes consumers jump at the heart.
In addition to the appearance is very attractive to me, Xiaopeng P7's scientific and technological intelligence is also particularly modern and luxurious, the entire interior material is very thick, a large area of soft materials and solid wood panels, almost no smell. The new car is equipped with a high-quality Tanner audio, and is also equipped with Xmart OS in-car intelligent system, built-in all-voice intelligent interaction system, and the use of functions in the car has become simpler.
Xiaopeng P7 is also equipped with a more intelligent navigation assistance system, not only has a full-speed adaptive cruise system, but also has a series of scientific and technological configurations such as lane centering, cornering assistance system and so on. After arriving at the destination, there is also a smart parking system.
As a new energy vehicle, the safety design of Xiaopeng P7 is also visible to consumers, in addition to the high-strength structure and steel, it also adopts a fully wrapped airbag, and the safety performance has been upgraded unprecedentedly. And Xiaopeng P7 has also made strict protection against the battery pack, even if the battery is soaked in a pool with a depth of 1 meter for eight hours, the battery can still work normally.
Xiaopeng P7 adopts a three-in-one electric drive system, more high performance, high efficiency, the maximum torque of the motor reaches 655N·m, and has a long endurance, pure electric cruising range of 706km. With its strong power and long battery life, do you think such a new car is affordable? In fact, the price of Xiaopeng P7 I think is also very sincere, starting from less than 240,000 yuan. As for the price-performance ratio, what do you think?