When Lei Jun also announced the construction of cars, many people have begun to believe that in the near future, building cars may really be as simple as building mobile phones. If you count carefully, in addition to the technical flow like Huawei and Baidu, there are also originally unknown brands such as Weima and Nezha. However, on the track where the car is so expensive, there are two housing companies that are the most concerned, one is Evergrande, and the other is Baoneng.
Evergrande's situation is already obvious to all, in the case of high debt, Evergrande Automobile Hengchi 5 is still successfully off the line, and then Evergrande Automobile can turn over with the automobile business, can only be said to be a wait and see. However, in contrast, Baoneng, which recently warmed up and released new cars, has been exposed to the news of layoffs and arrears of wages, which makes people wonder whether Baoneng, which has 800 billion assets, wants to play this car-making game?
He became the first shareholder of Vanke but was criticized by Wang Shi, and was banned from practicing for 10 years for six violations
Baoneng Group was established by Yao Zhenhua in 2000, the registered capital at the beginning of its establishment was as high as 300 million yuan, there are rumors that Yao Zhenhua once fried fritters, for this we do not know, but before the establishment of Baoneng, he did do vegetable and fruit business, accumulated a lot of wealth. After the establishment of Baoneng, it invested heavily in Shenzhen Logistics, once holding more than 40%, and finally obtained the right to use the Shenzhen Logistics brand through splitting, which was an important cornerstone for the development of Baoneng.
Baoneng can be said to be a business empire that integrates logistics, finance, medical care, real estate and other industries, but it is necessary to say which sector it has accumulated the fastest capital, perhaps it is real estate. Since the success of Shenzhen Baoneng Taicheng In 2005, Yao Zhenhua has focused on urban comprehensive property development, and by 2012, Baoneng Real Estate has developed to more than 30 important cities in China, with a land reserve of more than 20 million square meters.
There are two things that make Yao Zhenhua from mysterious to famous, one is that in 2015, he increased the equity of Vanke in the hands of Baoneng to 20.008%, becoming the largest shareholder of Vanke, but he was publicly criticized by Wang Shi as a capital barbarian. Another case was that in 2017, Baoneng's Qianhai Life Insurance was disqualified as chairman of the board of directors of Qianhai Life insurance for six violations such as compiling and providing false information, and at the same time banned from the insurance industry for 10 years, that is, in the same year, Baoneng began to enter the car industry.
Invested 20 billion yuan in Qoros, with zero sales for three consecutive months
When a wealthy enterprise enters a new industry, the most common thing to do is undoubtedly to buy and buy, for example, Evergrande has acquired Swedish NEVS, Carnet New Energy, British Protean and other companies. After its establishment, Baoneng Automobile immediately invested in Qoros Automobile strategically, acquiring 51% of Qoros Automobile's shares for 6.63 billion yuan. Due to Qoros' five-star security rating in Europe and its sales of 4,000 units per month that year, Baoneng's stake was once considered the beginning of Qoros' rise.
After taking control of Qoros, Baoneng has been seeking technical cooperation with Bosch and other parties, and in May 2020, Baoneng bought Changan PSA. It was not until nearly three years after holding Qoros that Baoneng launched the first model after entering the car industry, the Qoros 7, and opened 400 self-operated stores nationwide.
However, for Qoros, Baoneng's stake does not seem to have brought much change, from the sales data that has been counted in 2021, the total sales of Qoros in the first 9 months are less than 5,000 units, of which there is even no sales data in July, August and September, according to this data, Qoros May not have the same annual sales as the previous two months, and according to Baoneng, its investment in Qoros has exceeded 20 billion.
The funding gap is 20 billion yuan, and while arrears of wages, a car-making PPT is released
Coincidentally, when Baoneng said that it invested more than 20 billion yuan in Qoros, Baoneng issued an announcement last June, saying that the group had a capital gap of 20 billion yuan due to the maturity of wealth management products, the urgent need for project funds and the maturity of operating funds, although Baoneng Group had total assets of 830 billion yuan, and the announcement also claimed that the company's assets were enough to cover the company's liabilities, but the tension of liquidity still made people worry about its thunderstorms.
In addition, what is more alarming is that Baoneng Group has a large number of layoffs and salary arrears, and now searching for "Baoneng" on the Internet, the page appears as a complaint against Baoneng's arrears of wages and social security. That is, when confronting the arbitral tribunal with employees, Baoneng still had the heart to hold a new car tasting meeting in Guangzhou, but some media said that the quasi-mass-produced model GX16 in this tasting meeting was also in a difficult situation because of arrears to suppliers.
In addition to holding a new car tasting meeting, the "BAO" brand established by Baoneng in June last year also released a new car trailer not long ago, but in the eyes of many people, this is just one of many car PPT. Perhaps at this time, Baoneng and Evergrande are facing the same problem, that is, whether to turn over by building a car and salted fish, or being dragged into a deeper financial quagmire by the car.