After Baoneng itself was difficult to protect, Qoros automobile was gradually abandoned, and even put into the city's "blacklist".
The Shandong Automobile Dealers Association issued an announcement on May 7 to publicly warn the Qoros brand cars about consumption.
The reason is that the Consumer Rights Protection Workstation of Shandong Automobile Circulation Association has recently received a number of complaints about the maintenance of 4S shops without after-sales sales of Qoros owners in Jinan. After the investigation of the association, at present, the 4 Baoneng Qoros automobile direct sales stores in Jinan Have been closed and closed, and the factory service telephone has been cancelled.
To this end, the Consumer Rights Protection Workstation of Shandong Automobile Circulation Association sent an inquiry letter by mail to "No. 2088 Baoan North Road, Luohu District, Shenzhen", where the headquarters of Baoneng Group, to which the Qoros brand belongs, but the letter was returned because someone went to the building.
According to the understanding of many parties in the association, Baoneng Automobile currently has serious business problems, and no one has responded so far, resulting in the legitimate consumer rights and interests of Qoros brand owners cannot be guaranteed and seriously damaged. To this end, the Shandong Automobile Circulation Association has included the Baoneng Qoros automobile brand in the consumption blacklist, and issued a consumer warning to consumers in the province: cautiously buy Baoneng Qoros brand cars.
The operation of directly pulling car companies into the blacklist is believed to be rare in the domestic automobile market. Among them, it shows the anger of consumers for the fruitless protection of rights protection, and the fall of Qoros.
At the end of 2017, Baoneng Group took the revenue of Qoros Automobile, which was in a dilemma at that time, and said that it would bring Qoros all-round help such as capital, management and marketing in the future.
In the early days of taking over, Baoneng did show great skill to Qoros Automobile. For example, for Qoros, Former Nissan-Renault Alliance Global New Energy Director Kazuo Yajima was appointed CEO, former Nissan-Renault Alliance Global Director of Vehicle Connectivity Technology Nagahara Juki, former Infiniti Vehicle Development Chief Hirai Toshiro Hirai, former Nissan expert Liu Qiang and other strong generals.
However, even if the executive team from the former Nissan and Infiniti was added, it failed to solve the problems of Qoros' brand power and product shortage.
In 2018, Qoros achieved annual sales of 62,000 units, and although sales increased in the early stage, there was a suspicion of "left hand to right hand" operation of new cars. Because most of the sales volume is suspected to be sold at a low price to Baoneng's "Linkage Cloud" car rental company, some Qoros dealers jointly launched a letter to the manufacturer in 2018, believing that the manufacturer's low-price direct sales seriously disrupted the market price.
After that, due to various reasons such as insufficient brand power, Qoros Automobile still applauded and did not win the seat, and sales declined year by year. In 2020, Qoros sold 14,600 units for the whole year; from January to June 2021, Qoros sold 4,883 units, and production and sales began to be 0 units in July.
The reason for this can be seen from the company's operating conditions of Qoros Automobile at that time. After March 2021, affected by the factors of "wage arrears and social security cut-off", Qoros Automobile Headquarters fell into a wave of employee departures, and the Qoros Automobile production base in Changshu also entered a state of suspension.
Baoneng's inability and laissez-faire accelerated the internal and external disintegration of Qoros. Four years later, Baoneng Group not only failed to fulfill its promise and reverse the dilemma of Qoros, but instead pulled it into another quagmire.
At the beginning of this year, Qoros was once again out of the circle due to being "sold off". According to media reports, Baoneng's shared car company Linked Cloud began to dump the Qoros 3 and Qoros 5 models. For example, the Qoros 3 price of about three years is more than 30,000 yuan, the Qoros 5 is priced at more than 40,000 yuan, and the quasi-new car with good car condition is priced at 50,000 yuan +.
At the same time, in addition to being pulled into the "blacklist" by the Shandong Automobile Dealers Association, on April 6 this year, because Qoros' investment project in Kunming, Yunnan Province, did not start construction for 2 years, the Yunnan Provincial Development and Reform Commission also issued an announcement announcing the removal of the project.
The investigation also shows that Qoros currently has a total of 68 pieces of information on the executors, with a total amount of nearly 780 million yuan; a total of 54 articles restricting high consumption; and the amount of the appeal reached nearly 190 million yuan. At the same time, Qoros Automobile's equity freezing information reached 12, of which Qoros Automobile Sales Co., Ltd. was frozen many times, and the amount frozen reached 161 million yuan.
In Baoneng's already "full of holes", Qoros was once again injured to the skin. What Qoros probably did not expect was that what was thought to be a choice of redemption would be another ill-fated story.