Speaking of the Baoneng brand, the last time I heard the news of it was the acquisition of DS and Qoros, how spirited and proud of the Baoneng Group at that time, walking on a "Kangzhuang Avenue" transformed from the real estate economy to the real economy, who would have thought that just one year later, the News of Yao Zhenhua, the boss of Baoneng Group, was "missing", and at the same time, the news was infinitely close to the time of the recent aircraft accident, which made people think of it.
Judging from the information released on the Internet, Baoneng Group has frequently reported negative news such as wage arrears, layoffs, and overdue debts since the second half of 2021, and earlier news shows that Baoneng Group's "total consolidated caliber assets are 565.303 billion yuan, total liabilities are 506.123 billion yuan, net assets are 59.180 billion yuan, and the asset-liability ratio is 89.5%", so it seems that Baoneng Group is in a state of flux, and it has become a matter of time before a leader is lost.
However, when the news of the "missing contact" came out, Baoneng officials denied it for the first time, claiming that Yao Zhenhua arrived at the Baoneng Shenzhen factory on March 21 to inspect the scene and personally "guide" the resumption of work and production. However, Baoneng's response appears to be somewhat "muscle weakness", the whole process only has a text narrative without a picture, netizens have joked that Baoneng is "too poor to even be able to afford to be late".
Perhaps Comrade Yao Zhenhua to the Shenzhen factory is not to guide the work, but hope to find a car that can take him to run in the inventory of products, because these factory has been parked for more than half a year but can not sell the products are "unregistered" state, very suitable for running road use, and DS9 such luxury cars are also worthy of Yao Zhenhua's identity, after the DS brand if it lands in the Chinese market again, it is completely possible to use the "billionaire run road dedicated" to do publicity, with pictures I help them think well, is one The "nobleman" dressed as a panicked man sat in a DS sedan carrying a large number of boxes. This scene is quite similar to the scene in the TV series "Emerald Bird", when the French rich fled the United Kingdom because the Germans occupied France, and it turned out that the French designed a car that met the "role" positioning 80 years ago.
But it must be admitted that Baoneng Group's acquisition of DS was really not a bad move at that time, and judging from the strong strength of Baoneng Group at that time, the factory that spent billions to buy DS seemed to be a "loss-making" thing, but if you think about the details of it, you will find that this transaction is really not a loss.
First of all, Baoneng's acquisition of DS was a wholly-owned acquisition, and 100% of the equity was owned by Baoneng, which did not have internal contradictions, which was very different from the situation of Qoros;
Secondly, compared with Qoros' factory, DS factory has extremely advanced nature, and its value is in line with its investment;
Finally, some netizens broke the news that half of the land of the DS factory belongs to the "commercial attributes", and Baoneng, as a veteran real estate developer, can completely "build a house" on it after acquiring this land, that is to say, in the end, whether the car is sold or not, it does not matter at all, just by virtue of this piece of land, it is "value for money", it seems that Yao Zhenhua's gaze is indeed poisonous, and a good "Xiangzhuang Dance Sword is intended to be Pei Gong".
It can be seen that Yao Zhenhua may really go to the Shenzhen factory, he went to inspect the work is false, the measurement of the land is true, it is estimated that the heart has long been pondering "here to repair 50 layers or repair 60 layers is good", dreaming of the silver of white flowers flowing into his own pocket.
However, in addition to DS, Baoneng's acquisition of Qoros is completely "buried" for itself, because it is obvious that Qoros did not bring any "imaginary" benefits to Baoneng after the acquisition. Compared with the acquisition of DS, the acquisition of Qoros is more like a "compromise", which cost a lot of money to buy a "legal coat".
Judging from the situation announced, Baoneng's high price is only to get more than half of the equity of the Qoros brand, not a wholly-owned acquisition, and after the acquisition, Baoneng also invested 20 billion yuan to "increase Qoros" research and development work, but from the actual results, this money is most likely to go to Qoros to repay debts or property transfer, because since the acquisition in 2017, Qoros is only a "symbolic" upgrade of the product, rather than any rebirth performance, the 20 billion thrown into only a few bubbles, You can see how deep the water of Qoros is.
However, through the acquisition of Qoros, Baoneng did obtain the production qualification of the car, according to Baoneng's own plan, the future will launch the "BAO" brand SUV, while continuing to carry out Qoros business, and the acquisition of DS factory in the name is to expand production capacity, which shows that Baoneng was still full of confidence in its future.
From the perspective of the industry, before the acquisition of Beiqi Foton posing as BB "B" A "fraud" Chinese consumers were taken over by Shenzhou, and then there was Baoneng's acquisition of DS and Qoros "backwater war", from these cases it can be seen that building a car is not an easy task, even if the layman has money to provide funds, but the lack of core competitiveness has always been unable to achieve the sustainable development of the enterprise.
Whether it is Borgward, Qoros or DS, they do not have enough value in the Chinese market, consumers will only pay for it will only be "a momentary impulse", want to convert word of mouth into corporate sales still need to be steady, and such "opportunists" as real estate will only bury the future of automobile manufacturing, Baoneng so, so is the case, so is the case, they only regard car building as a tool for enterprise "life-sustaining", and when it is time to run, they find that their home-made cars may not be able to drive out.
*Some of the pictures come from the Internet, if there is infringement, please contact to delete