"Young people's first car", "young people's first sports car", as well as convenient, cheap, "no responsibility" and other labels come together.
With such boldness...
courage? Oh no
The least cherished car in the automotive industry, I am afraid that in addition to it for the time being, I can not find the second place - Qoros!
From excavating the dream of domestic high-end cars, to being acquired by Baoneng, to the layout of the linkage cloud to grab the beach time-sharing rental market to become the first in the industry, Qoros Automobile's life can be described as bumpy.
Today, a Qoros 5 sold 50,000, a Qoros 3 sold 30,000, these cars have begun to sell a large number of C-end users with a package price.
If it is you, 50,000 to buy a compact SUV, is it not to think about it?
This has become the moment when the Qoros brand has been re-wooled, and it is really not a drop of blood left for others.
01
Up to 50,000 are sold cheaply
In 2021, Yao Zhenhua, chairman of Baoneng Group, said: "I will resolutely pay every penny."
This is the explanation made by Baoneng Group after the capital chain storm last year.
Wealth management products were overdue and failed to repay on schedule, and the accumulated liabilities of trusts and banks reached 89.5 billion yuan.
This funding gap has led to Baoneng Group having to narrow its strategic investment and dispose of some assets to liquidate its debts.
As a related company of Baoneng, Baoneng holds 25% of the shares of Linkage Cloud, and Linkage Cloud has become one of the objects of Baoneng's asset withdrawal.
It is reported that in many cities in China, the linkage cloud has been packaged and sold for 3 years of old cars, and this batch of vehicles has reached the standard of replacement or elimination.
The eliminated Qoros 5 and Qoros 3 will be able to return hundreds of millions of blood for Baoneng.
But this little money in the face of the reality of 89.5 billion high debt, is obviously a cup of water, but it is better than nothing, in the eyes of consumers, this is always a huge amount of money.
Previously, the internal staff of the linkage cloud had searched for Qoros 5 and Qoros 3 in multiple cities that matched the sale.
And at the price of 50,000 Qoros 5 and 30,000 Qoros 3, it was sold to second-hand dealers.
Second-hand dealers will add thousands of dollars to each Qoros car and sell it to consumers.
Imagine that 3 years old, 20,000-30,000 kilometers, the original price of 138,800 cars even if wholesale to the linkage cloud to do their own leasing, the cost of the vehicle will not be so low.
Nowadays, this batch of eliminated Qoros rental cars has been sold centrally, and the happiest are second-hand dealers.
Relying on the low sales price, many users are quite interested in the 50,000 Qoros 5 and 30,000 Qoros 3.
According to reports, Hubei and other second-hand dealers take 50 cars a month and can sell 20 units quickly.
The referral between second-hand dealers can also extract the introduction fee from it, and the matter of raising hands also allows everyone to have additional oil and water into the account.
Among the eliminated Qoros 5 and Qoros 3 drawn nationally, there will be about 12,000 units.
Several batches of trains came from Guangdong and Yunnan, as well as from Heilongjiang, Hubei and other regions.
Moreover, UMF will no longer launch Qoros 5 and Qoros 3 new cars to continue to expand the UMF cloud leasing business.
Judging from the sampling and packaging of the national linkage cloud, this is a crazy move of the linkage cloud.
It is also a helpless move of Baoneng, this batch of cars has one to count, and sell one less.
02
Do you dare to buy it?
It is unlikely that you will now be able to buy a new Qoros 5 or Qoros 3 on the market.
As a targeted launch product of linkage cloud time-sharing and short-term leasing, Qoros has evolved from a private passenger car to a commercial shared car.
The new brand positioning and functions have made the brand "self-produced and self-sold".
This is like the D1 launched by Didi Chuxing and BYD, even if Volkswagen does not buy it, it will not prevent Qoros from continuing to do rental procurement business before producing new cars.
Now, 50,000 Qoros 5 packaged to sell, add a few thousand and then sell to the C-end, can you buy?
The new car guidance price of the Qoros 5 in 2019 on the Internet is still maintained between 138,800-16.88 million.
If calculated at this price, the 3-year elimination of the Qoros 5 retention rate is only about 40%, has been cut by more than half, miserable.
However, as an individual user, a model of the same class as the Haval H6, the 1.6T engine has 197 horsepower, reversing images, cruise control, multi-function steering wheel, Car networking and other configurations are also available.
Therefore, there is no problem with Qoros 5 for transportation, and at this time, more than 50,000 can be purchased, which does seem to be quite "cost-effective".
However, as a rental vehicle, its vehicle condition is more serious than that of the vehicle in the same period.
For example, the seats, steering wheels, etc. wear out more, and the engine, transmission, etc. are not maintained in a timely manner.
Damage such as body collisions and chassis bumps will also be more common phenomena, which are reducing the second-hand value of linkage cloud rental cars.
From this point of view, it is understandable that Qoros 5 is sold at a low price.
However, as "the first car of young people", or even "the first sports car of young people"...
These network terriers are reflecting that there is a common problem in linkage cloud vehicles: broken, dirty!
Different from the operation methods of Shenzhou Car Rental and Yihi Car Rental, which have special outlets and special management, the linkage cloud short-term rental and time-lease models have the nature of shared car rental.
As long as the car is returned to the designated parking point, the user can place an order, pick up the car, inspect the car, and return the car at any time.
The whole process does not need to be docked with the linkage cloud operator, and the mobile APP can be operated.
The disadvantages of the sharing system have led to the inability of these cars to be prepared in time after use.
In addition to some major accidents, it is generally difficult to find the responsible person, so the linkage cloud can only undertake the loss of the scraping vehicle by itself.
In addition, the vehicle interior is generally dirty and the odor is obvious, which is a problem that almost every linkage cloud has.
It's hard to find a linkage cloud that's clean and less bumpy.
Returning the car to the designated outlets but no one cleaned it up, leaving stolen goods in the car, etc., also let the next rental user "surprise fully open".
Not to mention that the novice who just got a driver's license rents the linkage cloud to practice, and the artist who is bold takes the car to the off-road, racing...
What car in the world is best to drive: "It's not your own car that's best to drive." ”
Of course, when these obsolete Qoros 5 and Qoros 3 are sent to used car dealers, they will be inspected and repurposed before being sold to individual users.
From this point of view, it will be much better than the car directly rented by the linkage cloud.
If you just ask for transportation, the figure is cheap, then a 30,000 and 50,000 compact cars and SUVs can be considered.
After all, leasing platforms like Shenzhou and Wukong in the same period of Langyi second-hand price are more than 2 times more.
The Qoros car of the linkage cloud is packaged and sold, which is really sold cheaply to the end.
03
Qoros 70% of the next "domestic" products
The prevalence of the sharing economy in previous years has also led to the rise of the era of shared cars.
The influx of EVCAR, Panda, GoFun and other shared car platforms has also brought the prosperity of shared cars to the peak.
However, with the fading of the boom, the damage to assets, the large investment of upfront funds and the long profit cycle are a series of problems.
Many shared car platforms have withdrawn, and the linkage cloud is already the "elder" of the shared car industry.
Choosing to cooperate with second-hand car dealers and selling Qoros 5 and Qoros 3 at low prices can bring rebates to branches, and this situation cannot be reversed by linkage cloud.
Previously, Baoneng Group promised to pay off the arrears by July this year, and Baoneng urgently needed to return blood, and the layoffs and salary cuts continued.
Linkage Cloud had to solve problems for the parent company, and selling vehicle assets became the only way it could quickly monetize.
You know, the success of the linkage cloud is inseparable from the once sinking entry strategy.
From first encircling third- and fourth-tier cities, and then covering first- and second-tier cities, linkage cloud has achieved great success in a short period of time.
At its peak, there were more than 30,000 national outlets of Linkage Cloud, ranking first in the domestic time-sharing rental market.
Even if the linkage cloud packages and sells the Qoros 5 and Qoros 3 now, it will not put new cars.
However, in the southern market, UMF has plans to decentralize Qoros 7 to the UMF leasing business.
Taking Guangzhou as an example, the hourly rental of a Qoros 5, the per-minute billing rule is: 0.5 yuan / minute + 1.0 yuan / km.
If the Qoros 7 starts to be put on the market, then its rental costs will not be excluded to be higher.
But imagine that when Qoros 7 began to appear on the linkage cloud APP, with a more exquisite shape, better materials and configurations, and a 1.6T higher 204 horse, for the purpose of temporary rental use, Qoros 7 is estimated to become the first choice for users.
At this time, will the network explosion of Qoros 7 be as frequent as Qoros 5?
Perhaps, the paragraph about Qoros 7 in the linkage cloud is generated, and this day is estimated to be short.