Edit | Yu Bin
Produced by | Chaoqi Network "Yu see column"
Now more and more people began to use car rental to meet the daily needs of car travel, car-free and young people for the car rental market has brought a huge potential demand, especially in recent years the increasing self-driving tour, short-distance tour, surrounding travel is further led to the prosperity of the car rental market, the Ministry of Culture and Tourism statistics show that this year only during the National Day Golden Week, the number of domestic travel trips has more than 500 million person-times, of which the number of tourists who choose to travel by car reached 55.8%, an increase of 10% year-on-year, which can be seen Whether it is from the perspective of profit space or growth rate, the market development prospects of car rental travel business are very broad.
Demand determines the market, and the general pattern of the industry has been determined
Echoing the hot scene of car rental travel, the total number of car rental orders of various car rental companies during the National Day is also increasing significantly, the average daily booking volume of Shenzhou car rental has increased by nearly 35% year-on-year, and the data of a hi travel shows that the orders of off-site self-driving tours account for 73% of the total number of National Day orders, in fact, whether it is a holiday, or in peacetime, people's demand for car rental has shown a relatively large growth trend, convenient, free, private and cost-effective These characteristics are the main reasons why many people choose to rent a car. In the "2021 National Day Holiday Travel Summary Report" released by Ctrip, it is pointed out that compared with the same period in 2019, the demand for private cars and car rental self-driving trips has increased significantly, with an increase of more than 40%.
Wu Ying did not participate in the work for a long time, has not saved enough money to buy a car, during the National Day Golden Week, she and several good friends of the university era met, together to the hot spring homestay not far from the city to play for a few days, they searched, choose the public way of travel to the destination is more troublesome, along the way need to reverse several buses and subways, so not only is it more tired, but also wasted a lot of time on the journey, Wu Ying and friends although they have not yet bought a car, but fortunately everyone has a driver's license, So they decided to experience a rental car that they had never tried before.
In this way everyone quickly arrived at the destination, have a lot of fun, they feel that the car rental this way is very fresh, it makes the whole trip become free and fast, the price is also acceptable, everyone shares down the average of more than 200 yuan, Wu Ying also feels that if it is a long-distance travel or inter-provincial travel, car rental this way also has its advantages, it can go directly to the destination, save the trouble of transfer halfway, and the available models are also relatively rich, due to the fierce competition between car rental companies, Therefore, the cost of renting a car is not expensive, and the cost of several people is actually more cost-effective than choosing transportation such as airplanes and high-speed trains.
Booming leasing market and good development prospects also naturally attracted the influx of many enterprises, Tianyancha data show that there are currently more than 1.4 million domestic car rental-related enterprises, the number of newly registered enterprises increased by more than 20% every year, of which nearly 300,000 were added last year, which is the largest increase in the number of enterprises in recent years, and more than 200,000 enterprises were added in the first 9 months of this year.
In this growing huge market, the strength of relatively weak participants are gradually out, the pattern of the car rental market has basically been stable, Shenzhou car rental, linkage cloud car rental and one hi car rental is the head of the industry, the three-legged trend of the car rental market has been formed, these three head enterprises have formed a considerable scale effect, such as Shenzhou car rental has more than 150,000 vehicles of various types, the business covers more than 300 cities, a hi car rental has a variety of vehicles in about 70,000 vehicles, The business covers more than 400 cities, and the linkage cloud has about 100,000 vehicles of various types, and the business covers more than 300 cities, in addition to these three, there are Ctrip car rental, Gofun travel, EVCARD, Wukong car rental and other companies to compete for market share.
Habits and concepts are quietly changing, and young car-free people have become the main force in renting a car
"Yu see column" believes that the people who choose to rent a car to travel are mostly the following categories of groups, the first type is the group of people who have a driver's license and do not buy a car, which is mostly young people, the second type is a family of cars, but their own models can not meet the travel needs, such as going out together more people can not sit down, you can rent another car, the third type is to experience the travel feeling of other models, such as various brands of cars, off-road vehicles, and even commercial cars, RVs and other niche special models, the fourth type is corporate users, This type of user is a long-term stable source of customers in the car rental market, the annual demand for car rental is also relatively large, the fifth category is due to the impact of the epidemic, compared to crowded public transportation, many people are more willing to choose a small space car travel, so as to better protect their own and their families' health.
"Yu see column" believes that the current car rental travel group is showing several characteristics, one is that customers are no longer concentrated in large cities, the growth of the second- and third-tier markets is more rapid, aside from the decline due to the impact of the epidemic last year, the user scale of small and medium-sized cities this year increased by 24.6% compared with the previous year, and its proportion among all users is also gradually increasing, such as the proportion of linkage cloud in this regard reached 51%.
Second, the age composition of consumers will be dominated by young and middle-aged people, from the post-80s to the Z generation of people has become the main force of consumption, such as the linkage cloud users, consumers under 30 years old accounted for 66%, a Hi car rental in this regard accounted for more than 50%, so the more attention to the consumption needs of young and middle-aged enterprises, will get more growth opportunities in the future development.
Third, the car rental service scene provided by the enterprise customer will show more diversified characteristics, with the car rental service gradually expanded to more industries, coupled with the existing enterprise customers' own business is also constantly expanding, the future customer's requirements and standards for car rental services are also gradually improving, which requires the enterprises that provide car rental services to subdivide a more diversified cooperation scenario to accurately match the different needs of different customers, and the corresponding service standards are naturally rising.
From the perspective of the potential demand of the market, on the one hand, although the number of domestic privately owned cars last year exceeded 240 million, the size of the population with a driver's license and no car purchase grew rapidly, and the number of this part of the population last year was more than 170 million, which laid a potential user base for the stable development of the car rental market, on the other hand, in recent years, the sales volume of the domestic automobile market has been in a stagnant state, and even negative growth has emerged, and the wandering car sales, the gradual expansion of the size of the car-not-car group, The steady growth of social consumer demand is a strong driving force for the continuous development of the car rental market.
Continuously improve the user travel experience and benefit from refined operation
In the policy encouragement, concept change, science and technology to promote the promotion of factors, the development of the car rental industry into an accelerated period, Analysys data in the "China car rental market annual comprehensive analysis 2021" is expected, this year's domestic car rental market size of more than 80 billion yuan, the year-on-year growth rate will reach 32.8%, is expected to next year's total scale will exceed 100 billion yuan, year-on-year growth rate will reach 25%, these data show that the domestic car rental market has entered a stage of rapid development growth.
In order to adapt to the fierce market competition and the diversified needs of consumer groups, car rental service companies and platforms have also launched rich and convenient service products, such as free rental series products can also be subdivided into weekend free rent, weekly free rent, 7 day rental package, etc., the product can be used nationwide, the validity period is also relatively long, the product consumption mode is also very flexible, such as 7 day rental package can be divided into disposable use or separate use, the weekend can be consumed during the week, which can be seen, The rich product range and flexible service model have greatly enhanced the consumer's car rental experience.
So what kind of changes will the car rental industry show in the future?
"Yu see column" believes that based on the Internet of Vehicles, big data, artificial intelligence and other new technologies, will form a car rental car centered on a powerful cloud ecological service chain, such as based on the accurate portrait of the user, before travel, can provide users with recommended information on destinations and attractions, in the itinerary and after arrival, according to personal preferences and scene attributes, according to personal preferences and scene attributes, to push accommodation, catering, shopping and other consumption information to users, in addition, the cloud ecological service chain can also put public transportation services, auto insurance, auto finance, car sales , maintenance and after-sales and other offline channels and a variety of formats seamlessly connected, to provide customers with a variety of local life services, such as linkage cloud in the country has more than 30,000 service outlets, and established nearly 5 million pieces of information on various consumption scenarios, a hi car rental of various offline service outlets also have more than 8,000, through this refined operation and service means, can stimulate customers again and multiple consumption enthusiasm, thereby creating more service value, providing car rental services enterprises will also have more revenue channels Instead of relying solely on vehicle rental income as in the past, for example, in the United States, about 35% of new car sales are done by car rental companies.
At the same time, it is worth mentioning that the silver economy began to enter the car rental market, census data show that there are now 264 million people over 60 years old, the next few years will usher in a wave of retirement peak, the current elderly than ever pay more attention to the quality of life and fun, but also spend more time to travel, leisure and vacation, which means that there will be more and more elderly people will join the ranks of car rental travel, it is foreseeable that the silver economy will greatly promote the development of the car rental industry.
Under the background of accelerating the promotion of double circulation and expanding domestic demand in China, the car rental industry not only meets people's unremitting pursuit of quality lifestyle, but also plays a more important role in economic benefits, ecological benefits and social benefits, with the continuous development and growth of the industrial scale, the car rental industry will certainly become a new driving force to promote the development of the real economy and "steady growth and stable employment".
epilogue
It can be said that the substantial increase in the number of self-driving travel groups has also brought about the boom in the car rental car market, as a green and environmentally friendly car sharing method, car rental travel can greatly reduce carbon emissions without increasing the number of cars and meeting people's daily needs, and the free, flexible, convenient and economical car rental travel mode has gradually been favored by young consumer groups, on the basis of gradually establishing and improving the cloud ecological service chain and refined operation services, Renting a car will inevitably become an important option for people to solve the problem of transportation.