When it comes to the name Lu Zhengyao, I believe that some poor friends will not be strangers.
After all, as the founder and former chairman of Luckin Coffee, at the time when Luckin was deeply involved in the financial fraud scandal, the name of this elder brother was not less on the hot search.
As the head of Ruixing at that time, after the financial fraud case was completely fermented, Lu Zhengyao was also like a deflated leather ball, and his vitality has not been full.
In addition to being dismissed from his job by the company, his Luckin shares were also liquidated and used to repay debts.
The Luckin incident also triggered a domino effect, because of the trust crisis, the stock price of his other company, Shenzhou Car Rental Industry, also plummeted.
Of course, behind the Shenzhou car rental, he also owes a large debt that has not been repaid.
Let's put it this way, in the first half of last year alone, Lu Zhengyao became the executor 3 times because he owed money.
Pulling luo Yonghao and Jia Yueting, these three men can make a blockbuster movie called "Alliance of The Enemies".
However, unlike Lao Luo's concentration on bringing goods to pay off debts, and unlike Jia Accountant's obsession with building cars overseas, last year's Lu Zhengyao chased several outlets to start a business, and recently engaged in what pre-made dishes...
But in the eyes of the bad reviewer, the companies opened by Lu Zhengyao always have a lucky taste of the year.
In other words, there is a kind of entrepreneurship in the world, which is called Lu Zhengyao-style entrepreneurship.
And today, the bad reviewer is ready to drink Luckin coffee, tell you about the stories that Lu Zhengyao once had, and try to summarize the standard Lu Zhengyao-style entrepreneurship, what is it like?
First of all, everyone may not believe it, Lu Zhengyao was a college entrance examination winner in the county at that time, and after graduation, he also directly chose to become a civil servant.
But after four years of work, Xiao Lu couldn't sit still, and he squeezed his wife Ben into Beijing Zhongguancun to start a business.
As for why I don't insist on going to the sea, he said this: Because the unit does not let me wear flower pants to work.
In the early years, Xiao Lu, who longed for freedom, actually did middleman business, mainly to the communication equipment in Europe and the United States as an agent, in that era of burning passion, Xiao Lu successfully incarnated as Lu boss and earned the first bucket of gold.
After that, he also worked in the long-distance IP telephony business and became a regional partner of China Telecom in Beijing.
In short, at this time, the business of Lu Boss was still normal, and did not show typical Lu-style characteristics.
It wasn't until 2005, when Lu Zhengyao took a Canadian green card and walked around abroad, that lu-style entrepreneurship first appeared.
At that time, Lu Boss followed the gourd painting scoop and imitated the model of the American AAA (American Automobile Association) and set up a company called the United Automobile Club called UAA.
UAA is probably still the idea of the intermediary, that is, to integrate a wave of car repair, car rescue, car wash and other car services.
You know, at that time, the popularity on the market was "this year's festival does not receive gifts, and only collects brain platinum" brainwashing marketing.
Probably because of seeing the power of marketing, after Lenovo Investment brought the first venture capital to UAA, Lu Zhengyao got the money and threw it into the market to advertise, anyway, it was crazy to pull people's heads.
After the scale improved slightly, Lu Boss came to two institutions in the United States to invest $8 million, which was also sprinkled on marketing, and UAA users also rose to more than 2 million.
Later, because UAA has not been able to make money, Lu Boss immediately switched tracks, set up Shenzhou Car Rental, and entered the field of car rental.
If the land-based entrepreneurship in the UAA period is still slightly green, then Shenzhou Car Rental already has its own set of mature templates at this stage.
And he himself may not have expected that this trick could be eaten all over the sky after that.
Simply put, Shenzhou Car Rental directly used the UAA template in the early stage, financing in order to throw money, and after throwing money, it went to find new financing.
At that time, coinciding with the financial crisis, Lenovo took $10 million of bridge funds to respond to the emergency of Shenzhou car rental.
Under the continuous price war, the scale of Shenzhou car rental is getting larger and larger, and capitals including Lenovo Investment have also entered the market and continue to blow this bubble.
The successful listing of Shenzhou Car Rental has become the largest car rental company in Asia at that time.
But the melon was ripe, and the scythe still cut to the leeks that grew well. Because the price war model is unsustainable, investors have cashed out in waves, making a lot of money, leaving only a chicken feather.
After that, Shenzhou UCAR, and even Luckin Coffee, are similar plots.
And a standard land-based entrepreneurial step, including but not limited to "pull financing - throw money - marketing subsidies - do large-scale - refinancing - re-burning money - listing - with capital cash out and leave"
It's just that later, everyone knows that the fermentation of the Luckin financial fraud case has made Lu Zhengyao, a veteran of the business sea, finally overturn the ship.
Under a wave of chain reaction, Lu Zhengyao also changed from a regular customer on the Forbes list to an executor who owed money.
More importantly, in the eyes of everyone, Lu Zhengyao's image has changed from a confucian businessman to a fake business liar.
In addition, to digress, Ruixing after lu zhengyao also seems to have changed his appearance.
"Luckin seems to be getting better!" In the past year, regarding Luckin, this is the most heard evaluation by bad reviewers.
In their third-quarter earnings report, we can see that their total revenue has more than doubled, and their net loss has directly shrunk by 98%. ( If the data is not falsified again )
Many people also lamented that Ruixing, who had been deeply involved in the financial fraud scandal, seemed to know more than just playing the burning card.
Of course, our protagonist Lu Zhengyao was not idle after being kicked out of Ruixing, to some extent, his Lu Zheng demon.
For example, in January of last year, there were rumors that Lu Zhengyao was going to engage in some kind of shared space.
The so-called shared space is a small room of several square meters, in which to match some board games, TELEVISION, karaoke things here, and then for consumers to scan the code to use, and time consumption.
But soon, there was no shadow in this matter.
In April, Boss Lu announced that he was going to start his last business in his life.
And this project is related to catering, called fun noodles. It's just that this funny little noodle looks like a skinned "Luckin coffee".
Probably crazy to issue coupons, crazy to open stores, the initial plan to lay out 2000 such ones...
It's just likely that because of the discredit of the Luckin incident, Fun Xiaomian didn't get any financing.
And in less than half a year, beijing's first fun noodles have officially closed.
Although it is said that fun noodles is the last venture in his life, Lu Zhengyao, the iron skeleton, has recently changed direction and established a tongue tip workshop company to engage in the business of pre-made dishes.
The so-called pre-made dish is probably the kind of half-sized dish package, which can be eaten directly after being bought with a little processing of traditional kitchen utensils.
As for how Boss Lu will play with the prefabricated vegetable circle this time, we don't know.
But I have to say that in just one year, I have changed three industries in a row to start a business, and this wave of Lu Zhengyao really wants to turn over and be anxious.
If this time is not successful, the last time to start a business, it may always be the next time.
And the Internet has a memory, from a confucian businessman in a suit and leather shoes to an executor who only wears a flower pants now, is there any capital that will continue to believe in Lu Zhengyao, and can he make a comeback?
Let's leave the answer to time.
Author: Jiang Jiang Editor: Surface cover: XuanXuan
Images, sources:
1. New entropy, Lu Zhengyao, runs counter to long-termism.
2. Rongzhong Finance, counterfeiting and making 26 billion yuan of capital "big flicker", overnight back to the pre-liberation!
3. JiuGe Finance, "Fat Cat" Lu Zhengyao: Lucky Lucky, Shenzhou is not God, the 10 billion capital bureau 'cut whose flesh'
4. The restaurant owner internal reference, visit the new project of Luckin founder "Fun Small Noodles": no feature is the biggest feature...