Jimu news reporter Huang Yongjin
Intern Dong Yanxi
At about 9:00 a.m. on April 18, some netizens said that they placed an order for Luckin Coffee at a price of about 10%. Among them, the price of two cups of coconut cloud coffee set is as low as 6.5 yuan. In this regard, Luckin Coffee officially issued an apology letter saying that the short-term low price is a price configuration problem, and the abnormal orders of the relevant platform have been cancelled.
At about 9 o'clock, many netizens posted a screenshot of the hungry order on the social platform, and the screenshot showed that the original price of 64 yuan double cup coconut cloud package, netizens spent 6.5 yuan to place a successful order.
It is understood that the coconut cloud latte is a joint product launched by Luckin Coffee and Coconut Tree Group on April 11. Once launched, it was well received by consumers, many consumers were attracted by the retro packaging of the co-branded coconut palm juice, and the netizens who did not get the co-branded packaging said, "The coconut cloud latte without the co-packaging has no soul." ”
Some consumers said that it is not easy to buy a coconut cloud latte, and the product has been sold out in many stores before noon. According to the official announcement of Luckin Coffee, the single store sales of coconut cloud lattes on the first day exceeded 130 cups, and the total sales volume has exceeded 660,000 cups.
On April 12, the reporter placed an order to buy a cup of coconut cloud latte, and the price of a single cup coupon was 15 yuan. And this short-term low price of two cups of 6.5 yuan, as low as one fold. For a time, it attracted many netizens to go to the Hungry Mo platform to place orders.
According to netizens, not all low-priced orders can be successfully received. Some netizens said that although their orders showed that they had been delivered, they had not received the goods, and no takeaway riders had contacted them. The netizen questioned in Weibo: "Does this practice force users to apply for refunds themselves?" ”
At 9:41, luckin coffee official Weibo released an apology letter: due to the problem of the backstage price configuration of Ele.me, the price of the Luckin Coconut Cloud package was wrong in a short period of time, and the store was squeezed by a large number of abnormal orders. In order to operate normally, the abnormal orders of the Ele.me platform have been urgently cancelled, and the Ele.me store is temporarily closed, and it is considering user compensation and will be notified separately.
At about 11:00 a.m., Luckin Coffee officials further said: After verification, the short-term low price is caused by the allocation of personnel in Luckin's internal operations. It has caused trouble for Hungry Mo and consumers, and is already dealing with follow-up issues.
For the short-term low price of Luckin coffee, netizens focus on "wool". Netizens who successfully bought coffee at ultra-low prices have said that they do not need to apologize. Some netizens posted photos of their low-cost coffee, with the text: "Successfully scooped up Luckin's wool", and some netizens commented under Luckin's official apology Weibo: "No need to apologize, it has arrived, thank you." Also some netizens said that it was very regrettable to miss the opportunity of "Xue Wool" and suggested that Luckin Coffee issue discount coupons.
At present, the price of Luckin Coffee on the Hungry Mo platform has returned to its usual level.