Compared with traditional cultural creation, digital collections have become the favorite of fashion trendsetters. On the digital collection distribution platform Ant Whale Detective, whether it is the "digital cultural relics" sold by cultural and cultural institutions or the "digital cultural creation" of intangible cultural heritage, they are sold out immediately and have attracted the attention of enthusiasts. Digital collections have become the most "wind-pulling" element of the digital age.
Due to the special properties of digital collections, their connotations and malleability are very rich and imaginative. Like the national treasures in the museum, traditional Chinese cuisine also represents the charm of our history and culture. When food meets digital collections, what new species will be created?
Recently, Alibaba New Service Research Center, together with the interactive game team of Alibaba Local Life to Home Business Center, the intelligent business research team of Zhejiang University of Finance and Economics, and the Zhejiang Service Industry Federation jointly released the "Blockchain Technology and Catering Digital Collection Development Trend Report" to explore the new field of digital collection in catering.
"Food has no life, it is your taste that gives it warmth, and every meal is a memory of your ordinary life." The report explains the original intent of the digital collection of gastronomy. With a unique digital collection, representing a single digital replica of the specific works, artworks and goods behind the collection, you can not only view the collection and enjoy the beautiful experience of collecting, but also share collection insights and happiness with friends. For example, if you like to eat the same niche hometown dish, you will be closer to each other, and the sense of identity attached to it is forming a unique circle.
What is the specific form of the digital collection of gastronomy? The report introduces Ele.me's cutting-edge exploration in the field of gastronomic digital collections: "Ele.me" "Delicious Collection".
Through blockchain technology, "Delicious Collection" uses graphics, text, audio, video and other forms to permanently "seal" delicious food and become a digital collection. In this way, the boundaries of the collection are extended to the digital world. In the Collection, everyone becomes a "connoisseur of the art of gastronomy" and retains all the fond memories of that dish.
In terms of specific gameplay, "Delicious Collection" will release the reservation password according to the seasonal season, food town or other specific themes, the user uploads the food photo according to the theme of the password, and after the AI recognizes the photo, it will be displayed in the collection, and after unlocking the prescribed password, you can get the "Hungry Mo" official release theme series digital collection.
What is the value of the Digital Collection of Gastronomy? For users, collection means food and food-related emotional stories; for the platform, collections create new scenes and expand the positive influence of the brand; for cooperative institutions, online and offline joint communication and voice can help users more aware of traditional history and culture, and promote the new trend of national cuisine.
Explanation of terms
Digital collections
Digital collections refer to specific digital works, artworks, and goods that are uniquely identified using blockchain technology, including but not limited to digital paintings, pictures, music, videos, 3D models, and other forms. Digital collections are virtual digital goods, not physical objects. Each digital collection maps a unique serial number on a particular blockchain and is immutable, indivisible, and irreplaceable. Each digital collection represents a specific work, artwork and merchandise or a single digital reproduction of it for limited sale, recording its immutable rights on-chain.
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