"On the road to car building, companies never feel lonely."
In recent years, it can be seen that wave after wave of enterprises have poured into the car-making industry, standing on the outlet of new energy, pigs can be blown into the sky. As early as three or four years ago, Dong Mingzhu, Pang Qingnian, Xu Jiayin, Yao Zhenhua and other corporate leaders began to build cross-border cars, and for a while, enterprises built industrial parks in various places almost became the standard.
In 2017, Baoneng acquired 51% of the equity of Qoros Automobile for 6.63 billion yuan, and at the same time, Baoneng also began the pace of building an automobile industrial park nationwide. After the acquisition of Qoros, Baoneng Yao Zhenhua had a "five-year plan" to launch 26 new models in 2022.
However, contrary to expectations, to this day Baoneng has not fully fulfilled its original "promise". It can be seen that since 2018, Qoros Automobile has been continuously rumored to be chased by advertisers and parts suppliers, including consumers to Qoros Auto rights protection and other news.
Qoros has technology, Baoneng has the provision of funds, according to the reason, the combination of the two should be a relatively easy thing, at least from the root cause to solve the problem. Nowadays, the voice of Baoneng to build cars is getting smaller and smaller, are these traditional enterprises really building cars across borders?
Build cars in the open and secretly "encircle the land"?
Since Baoneng Automobile announced its entry into the car market in 2017, it has continuously invested in new energy projects in Guangzhou, Xi'an, Kunming, Hangzhou and other places, adding up to the area of all factories, more than 10 times that of Tesla's Shanghai Gigafactory, and when all are completed, it will have a production capacity of up to 3.3 million vehicles, including 2 million new energy production capacity. However, as of now, it can be seen that although its car-making base and project covers an area of nearly 10,000 mu, after the land enclosure, Baoneng did not concentrate on building a car-making base, but chose to build a commercial circle, a commercial residential area and an office building.
It can be seen that among the eight major automobile bases of Baoneng Automobile, in addition to the two Jiangsu Changshu Qoros manufacturing bases and Shenzhen Baoneng Automobile Manufacturing Bases that have been put into production before the acquisition, only the Xi'an base has completed the first phase of construction, and the Guangzhou base that was originally planned to sell cars at the end of 2020 is still under construction. Recently, there have been relevant reports that although the construction of Baoneng Automobile's base is slow, the related real estate projects are progressing rapidly, and the real estate projects less than two kilometers away from Baoneng Automobile's Xi'an base have been put on sale.
In this regard, Baoneng's behavior has to make the outside world question, "in the name of building cars, the practice of enclosure." "Due to the large-scale land enclosure behavior has attracted the attention of the relevant state departments, in November 2020, the National Development and Reform Commission issued the "Notice on Carrying out the Investigation of the Production and Project of New Energy Vehicles", naming Baoneng and requiring all localities to report in detail on the local investment and planned investment in the construction of complete vehicles and parts projects since 2017.
The "dream of building a car" is going to be woken up
In addition to the above negatives, followed by in terms of salary, according to Baoneng's departing employees, the company has the problem of arrears of wages to employees, five insurances and one gold have not been paid, and the year-end bonus has been cancelled, in addition to the personnel from 23,000 to 8,400 last year, the proportion of layoffs exceeded 65%. And the layoffs continue.
In the above context, the production of cars is also a problem. It is reported that the GX16 mass production car was originally scheduled to be listed in the third quarter of last year, due to the problem of the capital chain, owed a lot of money to the supplier, the supply chain was interrupted and stopped production, the original plan to produce Qoros 3, Qoros 5 and GX16 in the Xi'an factory, because the funds are not in place and did not carry out substantial production, it can be seen that the GX16 will be produced in the Guangzhou factory, has long fallen into the stage of difficult production, "production", may be a blank check.
So if Baoneng GX16 can be mass-produced, can it squeeze into the door of China's new energy vehicle market? From this stage of view is very difficult, the first point from the technical level, Baoneng currently has no advantages to speak of, in the "Wei Xiaoli" these new car-making forces and traditional car companies products, Baoneng GX16 highlights are too few; the second point from the advantage point of view, Baoneng GX16 does not have "Ali, Baidu" and other technology giants endorsement, artificial intelligence is not too outstanding place. When the previous players have picked almost all the good fruits, it is conceivable how much fresh the latecomers can taste.
Baoneng was dragged down by a car?
After the "Baowan Dispute" in 2017, Baoneng, who had no difference in scenery for a while, did not expect that he would now fall into a situation of "no money". As we all know, standing on the track of new energy car manufacturing, the car manufacturing business is very "burning money", of course, Baoneng will inevitably enter a "burning money competition".
According to public information, Baoneng Automobile first spent nearly 8 billion yuan to acquire Qoros Automobile and Changan PSA successively. However, after being acquired by Baoneng Automobile in 2017, it sold nearly 16,000 vehicles in 2018, 12,000 units in 2019, and about 13,000 units in 2020. The highest annual sales of Changan PSA in the past 10 years were only 24,600 vehicles, and in 2018, it fell to 0.39 million units, and in 2020, Changan PSA's DS brand sold only 425 vehicles in China.
Indeed, Baoneng automobile stalls are too large, 50 billion yuan of investment in 5 years only came up with a new model of Qoros 7, in exchange for a place of chicken feathers, did not stir up waves in the market, the car-making bases everywhere are "a mess", even the Guangzhou base that began construction has not yet been completed, the Kunming project was withdrawn, and the reputation was once damaged.
"Smashing pots and selling iron" also has to build cars!
Although Baoneng car manufacturing is facing crises everywhere, Yao Zhenhua's car-making dream has not stopped. Last year, Yao Zhenhua said that he would unswervingly promote the development of the new energy vehicle cause, and Baoneng Automobile is the core business segment of the group and has high hopes for Baoneng Automobile. At the same time, Yao Zhenhua pointed out that Baoneng has invested more than 50 billion yuan since entering the automotive industry, and the company should strive to build a world-class new energy automobile enterprise group with strong competitiveness and international influence through 10-15 years of hard work.
At the same time, Yao Zhenhua proposed to accelerate the construction of the three major automobile brand matrices of "BAO brand, Qoros brand and economic brand", and go all out to allocate resources to promote the mass production and listing of GX16, Qoros 5REV, Qoros 3REV, AM00, C21 and other models as soon as possible, so as to achieve full coverage of the automobile market.
For Baoneng, which is in crisis, whether the plan to launch products to enter the new energy automobile market can be successful, it still needs the test of time, but according to brother Cylinder, the car manufacturing is not successful for a moment and a half, or it needs to be adhered to in many ways, and Baoneng Automobile, which has been in a "difficult to produce" situation, does not seem to be easy to walk on the road of new energy.
summary
Overall, will Baoneng Automobile really "change its heart" and build a car? On the whole, Baoneng Automobile has fallen into a multi-faceted quagmire, and whether the car is successful or not seems to have lost trust for many people. In the future, Baoneng automobile will most likely disappear from the public eye, do you agree?
Article from: 12-cylinder car
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