"Baoneng Yao Zhenhua's whereabouts are unknown?"
On the afternoon of March 22, a topic on the topic of "#Baoneng Yao Zhenhua's whereabouts are unknown" was on weibo's hot search list in just a few hours, and the news spread rapidly on major social platforms. Perhaps many people will wonder who Yao Zhenhua is and why he can attract everyone's attention. According to public information, Yao Zhenhua is the chairman of Shenzhen Baoneng Investment Group Co., Ltd., and its core business segments mainly include high-end manufacturing, international logistics, comprehensive development, and people's livelihood services.
How can the "head" of such a large enterprise suddenly be "unaccounted for"? According to relevant sources, the reason why there is news about "Yao Zhenhua's whereabouts are unknown" on the Internet is mainly due to an announcement published by the Guangzhou Intermediate People's Court in Guangdong Province on March 17. In this regard, Baoneng company insiders clarified that Yao Zhenhua is not missing, and is working in the company, and the relevant erroneous information has been communicated and coordinated with the court side, and will be withdrawn in the near future. Although the "whereabouts of Yao Zhenhua are unknown" this time is a rumor, the crisis of Baoneng Automobile is real.
"Dream of building a car, what are the odds?"
If the rise of Yao Zhenhua is written into a book, the author believes that it will not be much worse than the storyline of the TV series, comparable to a modern version of the commercial war drama, and the most famous case is the "Battle of Baowan". In August 2015, the mysterious Chaoshan businessman Yao Zhenhua made a large investment through Qianhai Life Insurance, intending to rob Vanke A's largest shareholder. Throughout the "war", Yao Zhenhua ascended to the throne of the largest shareholder several times and started a battle with Wang Shi. Although Baoneng did not succeed in the final position of Vanke's largest shareholder, Baoneng made a large profit by reducing its holdings in Vanke shares.
From the characters involved in this "war", it can be seen that Yao Zhenhua is definitely a very business-minded figure. Two years after the "Battle of Baowan", Baoneng officially entered the car manufacturing industry in March 2017 and became the majority shareholder of Qoros In December of the same year. In everyone's view, Baoneng's entry into the automotive industry at that time was undoubtedly a dimensionality reduction blow to new car companies such as Weilai. Especially when all the new force car companies are still running for the capital problem, Yao Zhenhua said that from 2018 onwards, for five consecutive years, Qoros will invest 10 billion yuan in new car research and development, and 26 new models are expected to be launched by 2022.
Although "everything is ready", Yao Zhenhua's "car-making dream" has never been realized. According to relevant data, the annual sales of Qoros in 2019 and 2020 were 22,700 and 13,100 units, respectively, and after 2021, only 4,883 vehicles were sold. It should be noted that most of the sales of Qoros come from the B-side and are purchased by shared car companies. It can be seen that today's Qoros automobile is already "surviving".
The stalls are too big!
I have to say that when Baoneng Automobile first invested in Qoros Automobile, it still spent a lot of effort to pave the way. As of 2021, Baoneng Automobile has three vehicle production bases - Xi'an New Base, Jiangsu Changshu Manufacturing Base and Shenzhen Manufacturing Base, with an annual production capacity of 600,000 units. Readers who have paid attention to the annual sales of major brands in 2021 will know that the annual sales of new energy vehicles such as Weilai, Ideal, and Xiaopeng have not yet exceeded 200,000.
It can be seen that Yao Zhenhua overestimated the complexity of the automotive industry when he entered the game, resulting in an overestimation of his own strength in the early stage. Due to the long-term downturn in sales, Baoneng Automobile has been in crisis since June 2021, and there have been news of layoffs, wage arrears, social security arrears, and arrears of supplier payments. According to relevant statistics, the amount of liabilities within Baoneng Group is 192.7 billion yuan.
Although Baoneng Automobile is facing a crisis everywhere at this stage, Yao Zhenhua does not seem to want to give up the "car dream". Yao Zhenhua said last year that Baoneng Automobile has invested more than 50 billion yuan since entering the automotive industry, and strives to build a world-class new energy automobile enterprise group with strong competitiveness and international influence within 10-15 years. It is worth mentioning that on January 22 this year, Baoneng Automobile released two new cars at its new car tasting meeting, one of which also adopted a new brand "BAO".
The automotive industry cannot be taken lightly!
For the many "rescues" of Baoneng Automobile, I believe that most people have long lost confidence, which is why the news of "Yao Zhenhua's whereabouts are unknown" has just come out and received attention from all parties. In this regard, the author believes that Baoneng Automobile is only a microcosm of today's automotive industry.
It should be noted that similar to the local tycoon "players" such as Baoneng Automobile, most of them will choose to build their own factories or acquire factories when they enter the automotive industry. However, when sales are in a downturn, the capacity utilization rate may be less than 10%, which seriously affects the rational use of resources. Therefore, the author believes that Baoneng Automobile should think about how to increase the capacity utilization rate instead of ignoring it.
summary
There is no doubt that new energy vehicles were once the "outlet", attracting a large number of players to enter the "car". However, judging from the situation in the past decade, car companies with the purpose of encircling money and land enclosure have finally been "abandoned" by the market. Of course, to a certain extent, the emergence of these car companies has indeed made a lot of contributions to the mainland's automobile industry, forcing many excellent independent brands to move forward.