In 2022, Huawei proposed to "survive with quality", in order to achieve this goal, what areas will Huawei focus on, and what is the biggest challenge at present?
Figure: Huawei's 19th Global Analyst Conference
On April 26, at the "19th Huawei Global Analyst Conference" held in Shenzhen, Hu Houkun, Huawei's rotating chairman, answered questions from the reader/Shenzhen Business Daily reporter. At the same time, he also elaborated on Huawei's thinking and strategy on hot spots in the industry such as mobile phone business, smart cars, and meta-universe.
Figure: Q&A session
"Quality" lies in sound operation
We must continue to invest in innovation
Hu Houkun said that the difficulties huawei faced in the past have not been reduced, and changes in the external environment have brought more difficulties. Therefore, if Huawei wants to survive, it must first improve the quality of survival. First of all, to ensure that there is no problem with product competitiveness and service continuity, he said, Huawei is doing a good job at present, overall satisfaction, and should pay more attention to the voice of customers and invest more resources in customer satisfaction. Second, "quality" should be reflected in steady operation, there are several points to pay attention to, such as the quality of transactions, abandon low-quality transactions; the business portfolio is more diversified, requiring each business unit to do a solid job in steady operation, to focus on and quality development, otherwise it will face the possibility of being closed. Third, continue to invest in innovation for the future, "today's investment makes future development more qualitative."
On April 25, Huawei released a message on recruiting "talented teenagers" around the world, regardless of nationality, major, and college, to attract world-class talents with world-class problems. (Previously reported: more than 5 times the salary, no limit to academic schools!) Huawei specifically proposed to offer more than 5 times the salary for "talented teenagers", and Hu Houkun laughed and said that this is "a thing full of imagination". He said that innovation first means top talent and requires a lot of investment. In recent years, no matter how difficult It is for Huawei to operate, innovation investment has increased without decreasing.
Confident in the terminal business
Being a "newcomer" in the automotive industry
Pictured: Hu Houkun delivers a keynote speech
In 2021, Huawei's consumer business revenue was 243.4 billion yuan, a significant decline. On April 20, Huawei announced that the "consumer business" was renamed "terminal business". Hu Houkun said that when it comes to terminal business, the first thing mentioned is smart phones, because of the shortage of chips in the past two years, the mobile phone business has experienced a major decline, which is a great regret for consumers and Huawei, but also gives Huawei a new opportunity to consider the development of terminals, "terminals are not only mobile phones, Huawei proposed 'all-scenario intelligent experience'", he said, last year's terminal strategy has an effect, watches, bracelets, tablets, smart screens and other shipments have grown well, and the ecological development of Hongmeng has also achieved results. There are already 220 million units of equipment equipped with Hongmeng system, and more than 100 million new Hongmeng ecological equipment will be added in 2021, which "makes us full of confidence in future development." In addition, he also said that Huawei is facing a shortage of chips, but there is no self-built chip factory at present, and he believes that the division of labor in the industry has its own requirements.
For the automotive business that is concerned by the outside world, Hu Houkun said that Huawei will have new smart cars released this year, including models of "Huawei Smart Selection" mode and "Huawe Inside" mode. He said that at present, the travel industry has reached a key inflection point, Huawei adheres to the principle of "not building cars, being a supplier of smart car components", will focus on several key subsystems such as intelligent electric, intelligent driving, intelligent networking and intelligent car cloud, and openly cooperate with upstream and downstream partners in the industrial chain, and currently cooperate with more than 300 enterprises with Huawei, and Huawei also cooperates with automakers in different ways. For the sales target of 300,000 smart cars this year, Hu Houkun said that even if this goal cannot be achieved, please be more tolerant and understanding from the outside world. "Huawei is a newcomer to the smart automotive industry, and many things have to be learned, and many mistakes may be made."
The "Legion" should be focused
Be calm about the Metacosm
In order to promote digital transformation, Huawei has established 15 "legions". Hu Houkun said that Huawei's technology and product lines are very long, equivalent to a bunch of "weapons", but can not solve the customer's problems, "either the wrong way, or the combination of tools can not be combined." Inspired by the "Google Legion", Huawei Legion is an integrated organization, a team for an industry, the industry "eat thoroughly", has achieved some results. For specific industries, Huawei will not cast a net everywhere, but identify the most difficult problems, focus on key issues, and open breakthroughs. "We're just getting started and want to give some more patience. Maybe some industries will fail in the future, because Huawei is a limited company, and nothing can be done, and we hope to explore along this road to help traditional industries do a good job in digital transformation."
For the current hot metaverse, Hu Houkun believes that it is still in the hype period. "Huawei is a technology company, the more lively the more calm, to grasp the essence through the current hustle and bustle, to prepare", he believes that the essence of the metacosm is integration, which means the integration of the physical world and the digital world, and also means the digitization of the physical world and the realization of the digital world. He believes that for Huawei, it is still too early to talk about the overall strategy of the meta-universe, and the future value of the meta-universe is not only on the C-side, but also on the B-side, and it is necessary to pay enough attention. In the fields of connectivity and computing that support the arrival of the metaverse, it is the opportunity that Huawei is good at.
Reading Chuang / Shenzhen Business Daily reporter Chen Shu
Edited by Li Li
Editor-in-charge Ma Qiang
Producer Liu Zhu
Proofreader Tan Lugang
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