In this issue, we directly enter the theme, the US media KBB has just released the 2022 "Best Buy" final award, including the best models at all levels, the best family cars, the most value-preserving brands and models, the lowest cost of use in 5 years and the best brand image, a total of 7 awards, involving a total of hundreds of models.
It can be said that this list is one of the strongest lists selected by the US media at the beginning of each year, KBB not only refers to the reliability survey and user satisfaction report of Consumer Reports, but also combines the crash test results of IIHS with used car transaction data and road test driving performance, and the entire evaluation dimension is quite comprehensive.
The best car in all categories: the "Two Fields" were not moving, and the Mustang Mach-E once again beat the Model 3
The best models have not changed much, in terms of ordinary brands: Honda's Civic and Accord are firmly at the top of the sedan list; Toyota RAV4 has finally completed the overtaking of the CR-V; 3 Korean SUVs have won thanks to excellent cost performance; recently the 3.5T Ford Express sales have grown rapidly, and after the rise in international oil prices, the quality of fuel economy is becoming more and more important.
Luxury brand: Genissy continues to play the role of dark horse, monopolizing the selection of medium and high-level SUVs; Lexus ES is praised by KBB as the "best luxury car", comprehensive design, comfort, retention rate and reliability and other aspects, there is no more comprehensive than it, so even if the power system is questioned, but in the domestic price increase can still sell well, there is a reason.
More surprising is the electric car, Model 3 is no longer a monopoly, KBB believes: Ford Mustang Mach-E also has a forward design language, and riding comfort and driving pleasure is better. At the same time, the cost performance is also very important, similar to the price of the Model 3, and the Music Mach-E is positioned as an electric SUV, which is also the second time it has won the championship after beating the Model 3 in the "MotorTrend" selection.
Best Family Car: Safety and practicality are the main themes, and the Ashkenazi system has disappeared
For the field of family cars, KBB's selection weight is still relatively reasonable, including safety, value, reliability, comfort, carrying capacity and convenience of installing child seats. As a result, the models shortlisted in the list have at least received a "Tsp" rating from IIHS.
The economic and durable image of Japanese cars is undoubtedly more in line with the above needs, and 7 models have been shortlisted, accounting for more than half, in addition to the Proud Tiger, Pilot and the American version of the Odyssey, other models are also selling well in China. Compared with Toyota, Honda has been lacking a 7-seat medium-sized SUV in China, and Pilot's sales in the United States can be comparable to Highlander's, catching up with the replacement period, hoping that in the future, Honda can introduce Pilot into domestic production, and may be able to prevent Highlander's mark-up wind.
It is worth noting that the Korean series, in the U.S. market, in addition to the entry of low-end models, Hyundai, Kia is making efforts to the middle and high-end models, product strength improvement, follow-up services in place, coupled with higher cost performance, the impact of the Korean series on Japan is actually very direct. But at home, the high-value strategy is a bit unsatisfactory, because we have more powerful Chinese brands.
The most valuable/money-saving brands and models: Toyota, Lexus "double kill" Honda, Acura
Among the most value-preserving models, the most "wealth management" in the US market is the pickup truck, among the top 10 value-preserving models, the pickup truck was shortlisted for 6 models, Toyota Tantu ranked the highest, 5 years later the residual value was as high as 70.2%, Tesla Model X performed well, the residual value of 57.6%, is the most value-preserving electric vehicle.
There is not much to say about the sedan, except that LS is controversial, and other models perform roughly similarly to those in China. The biggest difference is the SUV model, if in the country, the small, compact and intermediate SUV champions, should be replaced by Subaru to "two fields", the most unexpected is Kia Telluride, if the selection of victories is due to the super cost performance, then the pressure on Highlander's retention rate, should be able to prove the recognition of the market and the degree of user love.
Another influence on the happiness index is the 5-year cost of use, based on the retention rate, KBB adds insurance costs, maintenance costs and fuel/charging costs to compare.
In fact, this question may be the most qualified answer for chauffeurs, and the answer to the car is consistent with the high and low rate of online car appearances. Interestingly, SUV, Ford Bronco and Lexus LX two off-road vehicles, can actually be associated with saving money, the main reason is that due to limited production capacity, Ford Bronco is currently in the United States to increase the price of the car, so buy is to earn, and last year's domestic tank 300 a meaning, Lexus LX is an exaggeration of reliability, saving a luxury car maintenance costs.
In the end, Toyota and Lexus managed to win these 2 best awards, replacing last year's Honda and Acura.
Best brand image: Honda is still young, BBA was hanged by Tesla
In terms of brand, Honda has fought back against a wave of Toyota, more beautiful design and strong power system to make a contribution, at the same time, in the United States to win the award to get a soft subaru, and the contrast with the domestic is really big, import identity is the biggest obstacle to the presentation of value; Dodge is because of the challenger, retaining the most traditional shape of the American muscle car.
In terms of luxury brands, Tesla has completely stirred up the dominance of BBA, KBB believes that after the improvement of reliability, Tesla has become a more powerful innovator, fashionable, novel power, surprising power performance and high-tech auxiliary system, subverting the user's perception of the car, but also leading the change of traditional luxury brands.
summary:
From hundreds of cars, find the best answer, the selection rules are cruel, but the winner does represent the most prominent comprehensive strength. As the big winners of the Japanese "Two Fields" and Tesla, the global sales performance last year was also remarkable, in the face of objective factors such as chip shortage, oil price increase, new energy surge, etc., what changes will occur in the future car circle selection?