A few days ago, the news that BMW X5 was domestically produced by BMW Brilliance can be described as boiling over, as the sales champion of domestic medium and large luxury SUVs, the status of BMW X5 in the minds of the Chinese people can be seen how important it is. Usually imported models in the localization, the price will be significantly reduced, which is also the reason why bmw X5 can cause widespread concern, BMW Brilliance X5 guidance price of 60.50-77.50 million yuan, compared to the imported BMW X5 guidance price of 69.99-83.99 million yuan, it seems to be a lot cheaper, but after careful study, you will find that things are not so simple.
As we all know, BMW Brilliance X5 has a wheelbase lengthened compared to imported models, the wheelbase reached 3105mm, and the BMW X7 wheelbase is the same, the length of the car has also been lengthened accordingly, only about ten centimeters shorter than the BMW X7, only by naked eye observation, it is difficult to detect the gap between the two. BMW Brilliance X5 retains the design features of imported models to a large extent in appearance, only the front surround has been changed, and the word BMW Brilliance has been added to the rear, and the "L" word has been added to the model version logo, indicating that the wheelbase has been lengthened.
The wheelbase has been lengthened by 130mm, and the space is almost given to the rear, and the legroom in the rear has been greatly improved, and it has become more convenient to get on and off the bus. The interior as a whole retains the design style of most imported models, so friends who have learned about imported models or driven imported models will be more familiar, and the function configuration has increased the functions of parallel assist, lane departure warning, reversing car side warning, etc., which is also a practice that keeps pace with the times. It should be noted that the leather sports style seats of imported models have been replaced by imitation leather materials, and it is also grandly said that according to the chinese consumers' riding habits, the seats have been widened and thickened, I don't know what you think when you hear this explanation?
(The picture shows the back row of the imported BMW X5)
(Pictured is the back row of BMW Brilliance X5)
In terms of power, BMW Brilliance X5 still uses 2.0T and 3.0T two kinds of powertrain, of which the 3.0T inline six-cylinder engine is produced by imported parts of domestic assembly, but the adjustment is slightly different, the power of domestic models is reduced by 5kW, and a 48V light mix system is added, which should not have much difference in the use experience. The engine model of the 2.0T model is not consistent with the imported model, and the power is reduced by 15kW. Launching different power versions of the same model and differentiating competition is a common practice of the three major BBA brands, and it is obvious that if BMW uses the term "special adjustment" for Chinese consumers to prevaricate everyone's doubts, it should not be said.
If the difference in configuration is not a big slot, after all, the needs of different groups of people are different, and some people may not care about the reduced configuration, but only want a BMW X5 with more space in the back row. So what if you tell that bmw brilliance X5 is now raising the car? According to many sources, BMW Brilliance X5 has a price increase in the country, the form of mark-up includes but is not limited to cash, decoration, maintenance packages, etc., the amount of mark-up ranges from 10,000-50,000 yuan, if calculated by 50,000 yuan, the final landing price and the difference between the imported model has been rapidly reduced, if you count the reduced configuration cost of some models, BMW Brilliance X5 has become a choice of low with high price, do you still think bmw Brilliance X5 incense?
The emergence of the price increase behavior, is caused by a variety of factors, business malicious speculation, manufacturer supervision is not effective, etc., in the case of competitors Mercedes-Benz GLE, Audi Q7 and other models have not yet been domestically produced, BMW Brilliance X5 wanton price increase behavior undoubtedly played a bad example, for the BMW brand is a kind of harm, for Chinese consumers is also a kind of harm. What do you think about the BMW Brilliance X5 markup? You can leave a message in the comment area, let's discuss it together. (Text/UVIS Auto Ride)
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