As we all know, as the "engine" of the global auto market, it can be said that the Chinese market is the feng shui treasure land on which many car brands rely for survival, whether it is Volkswagen, Nissan, Honda or Toyota and GM, etc., there are good gains in the Chinese market, even bmw, Audi and Mercedes-Benz and Lincoln in luxury brands, and they are also fond of the Chinese market. Of course, if the sales are good, Suzuki will not easily leave the Chinese market.
To be honest, there are also several half-dead joint venture brands in the Chinese market, both Infiniti and Acura and JEEP, but there is news that Acura has also begun its journey. After Suzuki is gone, Renault can't go on, Acura is going to leave, so will the next joint venture brand that will leave the Chinese market be Infiniti or JEEP? From the perspective of market performance, jeep's market prospects are more worrying.
Infiniti has been paid by Dongfeng Nissan and has become the third automobile brand under Dongfeng Nissan, and there is a saying that it is better to lean against a big tree to cool off. Although Infiniti does not have many models on sale, it can be more or less barely supported under the care of Dongfeng Nissan. However, jeep's situation is different, there are not many models on sale, but the models that can be put on the table in the market performance are basically absent, which has become a major burden for the GAC Group.
At present, JEEP has models on sale such as Guide, Grand Commander, Free Light and Wrangler, but Wrangler is not domestically produced. As a brand focused on SUVs, JEEP was also once a car brand with a total annual sales of 100,000 to 200,000 units. According to public sales, the cumulative sales of JEEP in 2016 were 129,500 units, soaring to 202703 units in 2017, and although it declined in 2018, the total sales volume of the whole year also 124512 units.
There is no harm without contrast. In 2019, the cumulative sales of JEEP for the whole year fell to 72,956 units, compared with the cumulative sales of 200,000 units in 2017, it can be said that there was a "cut to the waist". However, the decline in SALES of JEEP did not end here, the total sales of JEEP in 2020 were only 40659 units, and the cumulative sales volume of the whole year of 2021 fell to 20396 units, compared with the total sales of the whole year in 2020, JEEP is another "stop".
The decline in sales can be said to have caused JEEP's market influence and reputation to collapse. Product innovation is too slow, product quality continues to decline, coupled with the rapid rise of domestic brands, as well as the suppression of joint venture competitors, the baptism of the car market, JEEP slowly slid to the edge of being abandoned by the market, Grandma does not hurt Uncle does not love, consumers basically hide away, this is jeep's current market situation.
From January to February 2022, jeep's cumulative sales were only 1856 units, of which JEEP also received 132 units of single-month sales in February due to the impact of the Spring Festival, but by March, JEEP's monthly sales were only 1 unit. After seeing the sales of JEEP last month, the courier brother can only use a "miserable" word to describe. Although the sales of the Tank 300 last month did not exceed 10,000 per month, there were also more than 8,000 units sold. Doesn't JEEP feel depressed?
For the SUV Market there is a great demand for the Chinese market, many car companies with the SUV wind and water, in the cruel market competition to stand down, on the contrary, JEEP's market performance can only be said to be self-inflicted, pen line here, express brother or that sentence: if you do not work hard, the market abandons you, even when the greeting will not be played. With only 1 unit sold in a month, JEEP is really dangerous.
Warm reminder Unauthorized reproduction is refused. Image source network, owned by the original author. Interesting and hot, from the subtle changes to interpret the domestic car market. For more exciting content, please check out the more influential new media in the automotive industry: Auto Express