Now the competitiveness of the domestic automobile market is getting stronger and stronger, if you want to have a place in the domestic automobile market, you must do everything you can to show your own housekeeping skills. Especially now that new energy vehicles have a good future, major car companies are working hard and planning the future for themselves. However, natural selection, survival of the fittest. Just yesterday, a joint venture brand officially issued an announcement to withdraw from the domestic automobile market, so that many netizens said that the glory is only the past, and can only sigh a little pity.
The joint venture brand that announced its withdrawal from the domestic auto market is GAC Acura, and yesterday he has officially issued an announcement saying that from 2023, GAC Honda will no longer produce and sell the existing products of the GAC Acura brand, and GAC Honda will fully integrate the resources of the GAC Acura brand and join the electrification business. That is to say, Acura, as Honda's high-end brand, will officially withdraw from the Chinese market from 2023.
In fact, the domestic automobile market has a variety of car brands, but with the rise of new energy vehicles now gives fuel vehicles a certain sense of pressure. Coupled with the rise of new domestic car-making forces, it is even more stressful for the joint venture brand. For GAC Acura, it is even more miserable in terms of sales. Moreover, GAC Acura only settled in 2016, GAC Honda began its localization road, and its sales in the Chinese market in 2017 were 16,348 vehicles, in 2018 it dropped to 9424 vehicles, in 2019 it rose to 14,786 vehicles, by 2020 sales were 11,193 vehicles, and by 2021 Acura's cumulative sales were only 6544 vehicles. The ups and downs of the data are enough to prove the instability of Acura in sales, which also shows that Ouge has not fully established itself in the domestic automobile market.
Because in everyone's cognition, Ouge is the same as Mazda, belongs to a niche car brand, although Honda's popularity in the domestic automobile market is very high, but everyone's recognition of Ouge models is not as good as Honda. In addition, GAC Acura currently has only two models on sale, which is one of the reasons for its sluggish sales, and the models that can be selected are limited, Acura CD X and Acura RDX. One of these two models is a medium-sizeD SUV and the other is a compact SUV, which is also very noble in terms of price. Like the compact SUV Acura CDX, its price is 229,800 to 349,800 yuan. Relatively speaking, FAW Toyota RAV4 Rongfang, the price of 175,800 to 259,800 yuan, is more popular with everyone. More importantly, R AV4 is placed in China, and the popularity of the automobile market is higher than that of Acura CDX, not to mention that Acura CDX's sales in January and February this year add up to more than 100 vehicles.
Therefore, GAC Acura's decision to stop the loss in time is a wise choice, plus the most important thing for Honda this year is the electrification transformation. For GAC Acura, continuing to sell fuel vehicles in the domestic automobile market can only make itself lose money again and again, and it is better to choose to merge with Honda and make an outstanding contribution to Honda's electrification cause. It's just that its departure, for some car owners, still feel some regrets, after all, Acura in the domestic auto market has also had a brilliant past.