In the past two years, new energy vehicles in the mainland have entered a new stage of accelerated development. The scale of production and sales has grown rapidly, with a cumulative sales of 3.521 million vehicles in 2021 (according to the Ministry of Industry and Information Technology), and the market penetration rate reached 13.4%, an increase of about 1.6 times year-on-year. Intelligent connected vehicles have shown a strong momentum of development, and the new car loading rate of passenger cars with combined driving assistance systems has increased to about 20%, of which the new car loading rate of new energy vehicles has exceeded 30%.
Intelligent cars are accelerating their penetration, and consumers no longer only look at the "old three major pieces" when buying cars, whether it is traditional oil vehicles or new energy vehicles, intelligent configuration has become the appropriate "fourth largest piece". The continuous innovation of car companies has turned the interior space into a smart cockpit. From hardware confrontations such as chips and radars to software experiences such as human-computer interaction and assisted driving, the competition between automotive products extends to a higher dimension.
In the new round of competition, Chinese brands should seize the new round of development opportunities and accelerate breakthroughs and innovations on new tracks. In December 2021, AITU, a new high-end smart car brand deeply empowered by Huawei, came into being, combined with Xilix's ability in the field of pure electric drive range-extended technology and intelligent manufacturing, as well as Huawei's cutting-edge technology and years of rich design and user experience in ICT, smart travel and other fields, to bring consumers a full-scenario smart life experience under the development trend of intelligent networking.
Excellent configuration excellent performance
Less than a month after the official release of the AITO brand, the first smart luxury electric drive SUV model was launched in the M5, pointing to the smart luxury SUV market. In order to build a new people-centered driving experience, in the design and manufacture process of the entire car, the M5 comprehensively considers the consumption needs of the new era.
AITO M5 has a small space of the same level, the length, width and height are 4770x1930x1625mm, wheelbase is 2880mm, the wide space is believed to attract the attention of many family consumers, the rear seat backrest is up to 870mm from the front seat, with a total area of about 2 square meters of seamless panoramic canopy, bringing a wide rear top, side vision and space.
In the era of "appearance is justice", good appearance design can win more favor in the market. The M5 adopts a coupe streamlined body design, the front face adopts a natural aesthetic design with shark fin streamer lights, and the tail adopts a double parallel line design eagle wing through taillight design.
The whole vehicle outlines a simple, stylish streamlined body through smooth lines, which has both the sporty sense of supercaring and the sense of stability of the SUV. The interior is designed with an integrated wrap-around cockpit and a "T" distribution of the center consoles. The center console is equipped with a 10.4-inch curved full LCD instrument panel and a 15.6-inch 2K HDR intelligent central control screen, which makes the cockpit full of technology.
In terms of power, the M5 is equipped with a 1.5T four-cylinder range extender specially built for the extended range system, which has an industry-leading 15:1 ultra-strong compression ratio and 41% ultra-high thermal efficiency, and its maximum power generation efficiency has reached 3.2kW·h/L. The M5 dual motor four-wheel drive scheme can make its performance better than the same level, the front axle is equipped with an asynchronous AC motor, the rear axle is equipped with a permanent magnet synchronous motor, and the acceleration of 100 kilometers reaches 4 seconds. The front double wishbones and rear trapezoidal multi-link independent suspension of the whole vehicle are not only highly rigid, but also have good roll suppression, which achieves stable body and no tilt feeling when cornering quickly.
Smart technology Smart car
Adhering to the AITO brand's policy of bringing intelligence to the car and making the car smarter, under the empowerment of Huawei, the M5 can be described as a bright spot in terms of intelligent technology. AITO Q&I M5 takes the lead in carrying the new HarmonyOS intelligent cockpit, effectively changing the three major deficiencies of traditional car machines with "few applications, slow upgrades, and poor experience".
HarmonyOS intelligent cockpit has built a rich window display form such as full-screen, split-screen, and floating window to meet the interaction needs of different scenarios. The large-area visual interaction area with customized UI design allows most of the settings and information to be directed in one step, to achieve zero-level operation, and will also actively recommend content, safety reminders, convenient services, etc. according to the comprehensive analysis of road conditions, owner status and vehicle conditions.
It is worth mentioning that the HarmonyOS smart cockpit is better than the industry average in terms of frame loss rate and response delay, achieving smooth operation and smooth interface switching.
The emergence of the voice assistant Xiaoyi further highlights the wisdom of the M5. Unlike other models, the voice control of the M5 adopts Huawei's self-developed leading end-cloud collaboration architecture for the first time, which can support up to 60 seconds of continuous dialogue, without repeated wake-up at each command, with a false break-in rate of ≤1%, and is not afraid of interrupting and invalidating instructions. It is supplemented by intelligent recognition of the four-tone area to accurately identify the instructions from the main driver, co-driver and rear seat.
In addition to service, voice assistants can also become a good assistant who knows how to "learn". Xiaoyi recommends intelligent and dynamic recommendation services and applications according to users' usage habits and scenes. For example, when the fuel volume/power is too low, it will actively prompt that there is a gas station/charging station nearby and ask if you need to navigate.
In terms of driving safety, the AITO M5 has L2 level assisted driving functions, integrating 1 visual perception camera, 3 millimeter wave radar, 4 APA cameras, and 12 long-range ultrasonic radars. Bosch's third-generation driver assistance cameras ensure a wide field of view and precise image recognition, enabling them to cope with a wide range of complex road conditions.
Bosch's fifth-generation millimeter-wave radar system ensures forward-looking predictive performance and visual breadth of the driver assistance system, enabling lane cruising assistance and driving blind spot warning. In order to make driving more focused, AITO M5 is equipped with a HUD head-up display system, allowing users to obtain navigation, speed and other related vehicle information within the line of sight during driving.
Channel empowerment Delivery opens
At this stage, consumers buy new energy models, usually on the Internet to understand, and then to the city showroom to see the car or even test drive, the final booking and enjoy the service, the reservation can be completed online, the store is naturally the closer to themselves the better. The AITO brand sells through Huawei's nationwide retail channel network, and can order and see cars on Huawei Mall and Huawei Experience Store.
Up to now, the AITO brand has built a strong sales channel, including more than 500 experience centers and 150 user centers of sales and service outlets have been laid. In addition, 1,000 experience centers and about 300 user centers will be settled in 2022.
At the same time, the delivery of vehicles has also officially begun. The Liangjiang Smart Factory, built on the standard of Industry 4.0, has an annual production capacity of 100,000 vehicles, and has completed the initial preparatory work for the M5, and the single-day production capacity has been rapidly climbed.
In March this year, the launching ceremony of AITO Q&I M5 was held simultaneously in multiple cities, and will be delivered in more than 100 user centers in 36 cities in the future. The follow-up AITO brand will realize the scale, agility and lean of the supply chain system through integrated and innovative business architecture.
In order to bring more choices to consumers, the product matrix of the whole series of models has been further improved. AiTO Q&I M5 four-wheel drive flagship version was also officially released and opened for booking. With Huawei's full-value chain empowerment and Xilis's deep car manufacturing technology, the follow-up market performance of the AITO brand is expected.
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