On March 28, Jiangling Ford Lingrui was officially launched, with a fine collar, platinum collar, prestige collar and prestige plus, and the official guidance price was 139,800-165,800 yuan. In addition, it also brought a deposit expansion gift, a lifetime warranty for the core components of the first car owner's exclusive engine and transmission, and a lifetime free data traffic.
As one of the few value-added surprises in the mainstream SUV market at the beginning of 2022, The configuration of Lingrui is also brilliant, whether it is the entry-level version or the high-end version, the performance of appearance, safety, technology, and space can shine in the same level of products.
The product lines of the four models clearly meet the differentiated needs of users
Differentiation is one of the "new four modernizations" strategy that Jiangling Ford Technology has been pursuing, according to the needs of different users, Lingrui's four models are different in price and configuration, providing users with more choices.
In terms of appearance, there is no difference between the four models, all adopt the design concept of "potential energy aesthetics", the front face design is sharp and atmospheric, and the unique "Lombok" split LED light image of China is integrated, which is more in line with the imagination of Chinese consumers for future SUVs. There are also family-type three-poster LED tail lights and intelligent multi-color atmosphere lights, which can ensure the high-level romantic atmosphere in the car while making the vehicle have excellent recognition at night.
Fine collar type, complete core configuration
Although the elite-collar type is an entry-level model, the various core configurations are by no means a "beggar's version" used to routine consumers. First of all, the body size is the same as the other three models, all of which are 4630*1935*1706mm and 2726mm wheelbase. The 1935mm width is best in class (CR-V, Rongfang is 1855mm, Tanyue is 1860mm), even exceeding Highlander's 1930mm. There is also 117mm of best knee space and 295mm of best-in-class aisle space, making it easy to travel long distances.
Secondly, the powertrain of the fine-collar model is also the same as that of the other three models, equipped with a Ford EcoBoost 170 engine + a third-generation Magna 7-speed wet dual-clutch transmission. The maximum torque of the engine can reach 260N·m, climbing, acceleration and other performance is outstanding, without fear of any road conditions, this engine also has the advantages of early intervention, small compliance, low loss, etc., to improve the efficiency of air intake and reduce fuel consumption. The gearbox is the same model as BMW X1 and Mercedes-Benz GLA, compared to the CVT gearbox used in the same class, the transmission efficiency of this gearbox is as high as 97%, ensuring a strong driving experience and power feeling.
In terms of passive safety configuration, the fine-collar type is no different, and the proportion of high-strength steel materials in the whole vehicle is 65.4%, reaching the industry-leading level. Body A/B pillar, door frame structure and other key parts, the whole series is equipped with 1500Mpa high-strength thermoformed boron steel, which is more than 4 times stronger than ordinary steel, which can ensure the safety of passengers in the car to the greatest extent in the event of a collision. At the same time, lingrui is equipped with 6 full airbags on the left and right of the front and rear as standard to protect the personal safety of passengers in an all-round way. In terms of active safety, although the elite-collar model is not as good as the other three models, it is also equipped with the mainstream configuration of suvs to assist drivers to cope with most of the car use scenarios.
Overall, the fine-collar type is the same as the other three models in terms of space, appearance, power, and the larger difference is in safety and intelligence, although it is not as complete as the high-end version, but it is already very prominent in the same level of market, the core configuration is not falling, and the price is still very fragrant.
Platinum collar type & prestigious collar type, the configuration makes the car at the same price shameful
These two models are the main models of Lingrui, the space size, power, appearance and collar type are the same, the biggest difference is the improvement of active safety and intelligent configuration.
In terms of active safety, these two models are equipped with Ford Co-Pilot360 Intelligent Driving Assistance System, with a high-specification vision solution with 21 sensors, providing LKA Lane Keeping Assist, BLIS Blind Spot Monitoring System and other functions, which are more complete than the driver assistance system at the same price.
On the car machine system, the two models are equipped with Tencent TAI4.0 system, the platinum-collar type is built into the 7-inch LCD instrument + 12.3-inch central control touch screen, and the zun-collar type is built into the suspension integrated double 12.3-inch intelligent linkage screen, and the central control screen of the products at the same price is mostly single screen, and it also stays on the basic functions such as the Internet of Vehicles and voice control, and there is a certain gap compared with the real intelligence of Lingrui.
Prestigious type PLUS, outstanding advantages of intelligence
Lingrui's highest-ended premium PLUS has all the above functions, and the intelligent configuration is more prominent. For example, in the Ford Co-Pilot360 Intelligent Driving Assistance System, TJA traffic congestion assistance, ICA Super Cruise and other functions have been added, and the configuration of the middle two models has been much higher than that of the same class. Not only that, the prestigious PLUS also has the same functions of BMW's same 50-meter trail reversing, Tesla's same DCLC intelligent lane change assist and other luxury cars, which highlights the high cost performance of Lingrui.
In addition, the prestigious PLUS also adds AR real-life navigation, with the blessing of AutoNavi + Tencent dual map system, supporting full-time online navigation + real-time road conditions + intelligent scene engine, route planning is clearer, full of scientific and technological power.
In summary, the focus of the four models of Lingrui is different, the entry-level model meets the basic core needs, the main model creates the best cost performance of the same level, the high-end version shows the advantages of high-end intelligence, and many intelligent technologies that are sold at sky-high prices on the new power products of the car are hard goods in lingrui.
Full-time, all-round online service is more sincere
Lingrui not only has a real price and strong product strength, but also its service is also very sincere. Jiangling Ford Technology adheres to the service concept of "hospitality as a family", starting from the three core characteristics of "sincere peace of mind, sincere hospitality, and loving care", and launches the "Always-on" new user experience, making the already value-added Lingrui more valuable.
"Always-on" is a new type of customer relationship actively created by Ford China, with the help of new digital technologies, subverting the previous car buying experience, the online upgrade function of OTA that has been launched, saving users a lot of time, and various predictive services to help users solve problems in advance.
4 models, clear division of labor, accurate positioning of the crowd; one-step price, squeeze out the water, tear off the "fig leaf" of the price and value of competitors; service model and channel innovation, so that users and enterprises zero distance gapless communication... All of this is the reason why Jiangling Ford Lingrui has always maintained a high degree of attention in the market from pre-sale to official listing. When the mainstream SUV market becomes dull and boring, the arrival of "Challenger" Lingrui injects a shot in the arm for the entire market, completely subverts the old logic of joint venture car manufacturing with its own high value, and brings users a new intelligent travel experience through sharpened intelligent technology strength. In a sense, the "smart new species" of Lingrui is a good product that the mainstream SUV market is really looking forward to, let's look forward to its market performance together.