Han DM-i/Han DM-p is about to be listed, and the official pre-sale price has been released, causing a wave of hot discussion on the Internet. The product has not yet been seen, and the specific analysis and evaluation is obviously too early. This article only talks about the HAN of DM4.0 and the recent impression that BYD has given me - division. A sense of division in personality and a sense of tearing in the image.
First, Han DM-i is destined to be a split product
Why? If you know BYD, you should know that the DM-i that is currently on fire is actually the fourth generation of BYD's plug-and-mix technology, that is, DM4.0. The Tang DM and Han DM that are now on sale belong to DM3.0, and in the fourth generation, BYD divides the technical route into two: among them, the "i" of DM-i represents "Intelligent", which means intelligent and efficient, and pursues the ultimate efficiency. The "p" of DM-p stands for "Powerful Performance", which means powerful and powerful, indicating the pursuit of extreme performance. It can be simply understood as economy and motivation.
Qin PLUS DM-i is actually the best interpretation of DM-i, which can be said to have achieved the ultimate economy. The starting price of 105,800 yuan is free of purchase tax, and the economy can actually be comparable to that of 90,000 yuan of fuel vehicles. Considering the future fuel consumption costs and power performance, car experience, the actual cost performance is even higher than 70,000 or 80,000 yuan of fuel vehicles, Qin PLUS DM-i dares to shout out the slogan of "fuel car subversive".
The Han is the flagship model in the BYD Dynasty series, and its positioning is high-end! We take stock of the dynasties in history, the really strong, can represent the peak of our Chinese civilization, only the Tang and Han Dynasties! When high-end flagships meet economical solutions, the tearing feeling of Han DM-i comes.
DM-i is mainly economical and fuel-efficient, the power is enough, but the higher the price of the car, the lower the emphasis on fuel consumption, but the higher the performance requirements. 100,000-class car, fuel saving means saving the cost of the car. 200,000 cars, in fact, fuel saving is not so important, if you have a lot of economic pressure, you can buy 150,000 cars, and then save 50,000 fuel cards, the next 5-10 years is equal to zero fuel consumption.
That is to say, DM-i pursues economy, and is more suitable for being mounted on economic models, such as Qin and Song, while DM-p pursues performance to match these flagship models of Tang Han. In other words, dm-i models should take the economic route and sell cheaply!
And Han because of the relationship between product positioning, the pricing can not be too low. This feeling of tearing, even if I don't click on it, many people who pay attention to and understand BYD products will feel it.
Second, Han DM-p, the division of technology and demand
When DM-p first released the technical route, it must not be like Han DM-p. Why? Previously, Song PLUS DM-i came out with a four-wheel drive version, zero hundred acceleration of 5.9 seconds, from the performance point of view, can be used as DM-p, but BYD did not give it the name of DM-p, but called Song PLUS DM-i AWD. It is equivalent to a four-wheel drive version of DM-i.
Technically, structurally, such a name is no problem, itself is a DM-i model, plus the rear motor, Song PLUS just replaced the 1.5L self-priming engine with 1.5T. At least technically, it is a dual-motor version of the EHS electromix system.
And now, Han DM-p, the same structure, is not named Han DM-i AWD, but directly called DM-p... From the naming between the Song and the Han, we also feel the split – isn't this the same technology? Indeed, with the addition of fast charging and a higher power motor, the pure electric mileage has doubled, and the zero hundred acceleration has also increased to a staggering 3.7 seconds, but this is a quantitative change, not a qualitative change at the technical level.
Saying that the current Han DM-p is not really DM-p, but DM-i AWD, is not unfounded. Take the current Han DM as an example, a product of the DM3.0 era. Indeed, the new model is faster, consumes less fuel, and has a better driving experience, including fast charging, heat pump air conditioning, and assisted driving, all of which are a big step forward. However, at least one thing is regressive - Han DM, if the battery, motor, electronic control is damaged, you can drive in pure oil mode, at least it will not stall, throw you in the middle of the road, and the first cash Han DM-p can not, because there is no gearbox.
But then again, from a practical point of view, as a sedan, in fact, dm-i AWD's solution is better than DM-p, strong power at the same time, fuel consumption can also be guaranteed, and because of electricity, the driving experience is better, the quietness is higher. The DM-p, the solution to retain the gearbox, has no advantages except that the oil and electricity are relatively independent and have more than one double insurance.
Cars, most of the time drive on paved roads, the practical significance of "double insurance" is not great. Perhaps, this can be seen as a concession from technical details to marketing. According to the law of technical classification, Han DM-p should be called Han DM-i AWD, but for market considerations, it is more conducive to publicity or DM-p.
Third, the split between long endurance and low fuel consumption
Another feature of Han DM-i/Han DM-p is that the pure electric mileage has become longer. Qin PLUS DM-i, short endurance version 55Km, long endurance version 120Km, and Han DM-i, the start is 121Km, long endurance version reached 242Km!
Isn't the longer the battery life, the better? not necessarily! Whether it is a pure tram or a plug-in hybrid, of course, it also includes a range extender, pure electric endurance regardless of length, only enough or not enough. If the pure tram is not enough, the consequences may be a little serious, and it will lie in the middle of the road, but for the plug-in mixed car, the pure electric endurance is not enough, it is nothing more than using some oil.
Do you really need a long battery life of 242Km? According to the statistics of the transportation department, more than 90% of people in 2020, the daily commute to work is only 7-8 kilometers, the round trip is nothing more than 15 kilometers, counting traffic jams, winter, plus 25% of the reservation, in general, 50Km of pure electric endurance is enough for more than half of the people to use daily commuting. Let's leave plenty of redundancy, 100Km is enough, right? 200Km, are you sure you really need it?
From another point of view, pure electric battery life of more than 200Km, can you charge it at home? If you can charge, you don't need to use oil at all without running long distances, what is the significance of DM-i's fuel saving? If you can't charge it, then what's the point of giving me 200Km battery life? Don't think about going outside to charge, if there is no home charge, you would rather use oil than go to the charging pile to queue up there. The actual experience is really different from what you imagined.
Why did Han have such a long pure electric endurance? Three reasons, the first is the inner volume, Mocha PHEV does not talk about martial arts, first of all the pure electric endurance piled to 200Km, BYD as the king of the intermingling world, naturally to follow up. The second is Han's positioning - BYD does not make Han's price too low, pulling down the brand image, so it canceled the 50Km level of short endurance. The third is the performance requirements of DM-p, you really do not need so long endurance, but Han DM-p zero hundred 3.7 seconds of acceleration, the need for a large battery to provide high voltage, support the high-power discharge of large motors, if it is only 100Km endurance, I am afraid that it is the level of Song PLUS DM-i AWD. The zero-hundred-hundred-speed acceleration of 5.9 seconds has not matched Han's positioning.
Fourth, BYD's brand split
Who is more advanced, BYD or Volkswagen? I think most of them instinctively choose Volkswagen – it's a joint venture, and it's a global car company. In fact, BYD's average bicycle price has surpassed Volkswagen. At least, in this sense, BYD is more advanced than Volkswagen.
The average price of the total number of bicycles and the general chat about the brand upwards are bound to run counter to the original intention of building cars in a down-to-earth manner and building cars that the people can afford. This sense of separation is also reflected in the consumer's cognition, some people feel that BYD is the representative of high-tech car companies, the banner of domestic cars, the leader of new energy, and some people still have the name BYD to get rid of the slag.
I personally feel that BYD is currently at such a fork in the road, on the one hand is the pursuit of high-end, luxury, brand upwards, on the other hand, step by step, adhere to the original intention of cost-effective routes. I hope THAT BYD can choose the latter, but for now, the Song Pro DM-i entry is high-ended, the Dolphin is sold at 100,000, and the Han DM-i has also cancelled the short-endurance version, and it seems that BYD prefers the former.
Perhaps, because the current production capacity is limited, it has not been fully released, or perhaps because the competitors are not powerful, even if they sell more expensive, the cost performance is still much higher than that of competitors - the company's pursuit of profit is not wrong, but I hope that BYD can remember the original intention.
Fifth, the choice of Han DM-i/Han DM-p:
1, Han DM-i, 121Km three versions are 216,800, 226,800, 236,800 - not worth buying, to buy Han DM. More than 200,000 cars, you don't need to save fuel, zero hundred and 4.7 seconds, pure electric rear drive, hybrid four wheel drive is not fragrant? Indeed, the engine of Han DM is still the previous generation, the fuel consumption is 2-3L higher than that of Han DM-i, and there are particle traps. But it's hybrid, you're driving purely electric most of the time, and fuel consumption isn't important for more than 200,000 plug-in hybrids.
If you are inconvenient to charge, the budget is not so high, if you care about fuel consumption, you may wish to buy Qin PLUS DM-i or destroyer 05, the top match is also cheaper than sixty thousand.
Of course, you are not so demanding on the power, Han DM-i as a medium and large sedan, 7.9 seconds of power level is not a pull span, the benchmark joint venture fuel car, the advantage is still obvious, buy there is no problem. I'm just reminding you that it's not as cost-effective as the previous generation of Han DM.
2, Han DM-i 242Km endurance version: not worth buying, you do not need 242Km pure electric endurance, as mentioned earlier, you are convenient to charge, 80Km is enough, inconvenient to charge, to charge outside, then why don't you buy pure electricity? Pure electric endurance of more than 500Km, and no need to maintain the engine.
What's even more speechless is that such a big battery pack, you don't need it, the motor doesn't need it, or zero hundred acceleration for 7.9 seconds. If you have this spending power, then add 30,000 to buy DM-p is not fragrant? If not, why would you buy a car with more than 290,000? Expensive, weak performance, lowest price/performance ratio.
3, Han DM-p, buy it, although I say it is pseudo-DM-p, but as a technical solution for cars, it is better than the DM-p that really has a gearbox, more than 320,000 is not cheap, but it is the ceiling of the current family car, don't say within a million, there is no upper limit, you can't find a car that can completely surpass it in terms of performance. The fuel consumption that is stronger than it is higher, the fuel consumption that is lower than it is, the power is not as strong as it, and it can be said that it is impeccable.
To sum up, Han DM-i, out of a lonely. Perhaps it can only be used as a foil for Han DM-p. Previously, I had high hopes for Han DM-i, if Qin PLUS DM-i is the subversive of A-class joint venture cars, then I hope that Han DM-i can subvert the Accord, Camry, Maiten, Passat these joint venture B-class cars. For example, a version of a 50Km pure electric endurance, the configuration can save the province, the starting price to about 180,000, in this field to recover the lost land, which is more in line with the style of Han - the offender of my strong man, although far away will be cursed!