On April 10, 2022, BYD's new Han family model was launched. The new Han family lineup has been greatly expanded, bringing three different power versions such as DM-i, DM-p, and EV in one go.
Among them, Han EV is divided into three configurations of 610km and 715km, with an acceleration time of 0-100km/h of 3.9 seconds, a price range of 269,800-288,600 yuan, and a limited edition model of HanEV Qianshancui is priced at 329,800 yuan.
There are four models of "oilable and electric" Han DM-i, priced from 215,800 to 289,800 yuan. According to the difference between pure electric mileage and configuration, these four models are divided into three models with a pure electric range of 121km and a model with a pure electric mileage of 242km. The power loss and fuel consumption of the HamM-i model is only 4.2L/100km, and the comprehensive cruising range can reach 1300km.
As the flagship sedan of the BYD brand, the Han family also provides a performance-oriented Han DM-p model - the 202KM all-wheel drive flagship. It is priced at 319,800 yuan, has a pure electric mileage of 202km, and an acceleration time of 0-100km takes only 3.7 seconds.
In fact, as a pioneer of New Energy Vehicles in China, BYD's layout in the field of new energy vehicles is obvious to all. However, bydir's flagship sedan, the Han family model, had no small shortcomings in its layout. In Xiao Lei's view, the new Han family models not only have a new understanding of new energy vehicle users, but also make a major adjustment to their own product system.
Han DM is in jeopardy, and BYD's flagship is in urgent need of change
From the user's point of view, Xiao Lei believes that the "oilable and electric" DM-i model is more suitable for the user group of BYD Han hybrid models than the powerful DM-p model. Therefore, the Han DM-i series has replaced the DM-p as the main hybrid model of the Han family after this redesign.
According to Sohu Auto data, bydir Han EV models reached 87,189 vehicles in 2021 and 8,941 in February 2022. In contrast, Han DM, its annual sales in 2021 is only 30476 units, and in February this year, it only sold 349 units. It can be seen that although Han EV and Han DM belong to the Han family and are BYD's flagship cars, there is a huge gap in sales between them.
Source: Sohu Auto
In addition, we can see from the sales volume of the BYD Han family in the past year that the gap between Han EV and Han DM is gradually being enlarged. Among them, the sales volume of Han EV has been rising almost since April last year, and even at the end of the year in February, sales have not been greatly affected.
The sales growth rate of Han DM in the past year has been almost stagnant. Compared with February last year, the sales volume of Han DM even plummeted by 62.39%. Obviously, in the case of Han EV's momentary popularity, its brother Han DM is in a hurry to change.
It should be known that before the release of the DM-i super hybrid system, the main user group of BYD's DM plug-in hybrid system is users with charging conditions. However, this part of the user group will conflict with the car use scenarios of its EV models when buying a car.
Since users have charging conditions, they are often more inclined to choose pure electric vehicles with lower car costs and more environmentally friendly car process. Therefore, the need to rely on charging conditions to obtain a better car experience is also the drawback of BYD's DM system, and it is also the main reason why it is difficult for previous DM models to break through the bottleneck of sales.
In addition, we can see from BYD's chassis adjustment of the Han family that although this car has strong performance performance, it is ultimately a main family car. Compared to its economics, comfort and convenience, performance is only a relatively niche option.
In Xiao Lei's view, the product lineup of the BYD Han family is quite cleverly laid out. As we all know, BYD is an unswerving advocate of adhering to hybrid and pure electric two-legged walking, and its Han EV has always had a good sales performance, so Han EV has naturally become an indispensable mainstay in the Han family.
In terms of hybridization, in the past year, the market space for the main high-performance Han DM has been continuously compressed, which is also a clear proof that the Han DM-p will not become the main sales model of the Han family. Therefore, the Han family DM-i model, which is more suitable for the vast majority of consumers, came into being and became the main sales model of the Han family.
Of course, since BYD launched the second generation of DM hybrid system, high performance has been the main theme of BYD's new energy vehicles. Therefore, even if the sales of DM-p models are dismal, BYD still retains the 202KM four-wheel drive flagship model as a DM-p high-performance option for niche consumers.
Xiao Lei can foresee that due to the more perfect product system of the Han family, in the future, Han EV, as the mainstay of the Han family in the field of pure electric vehicles, can still shoulder half of the family. The DM-i model will complete the sales task that the DM-p model failed to complete, supporting the other half of the Han family. As for DM-p, it is mainly for BYD's "performance powder" service.
The question is, from last year's sales situation, han DM models have been in full decline, DM-i and how can He De save the han family's decadent mixed market and turn the tide from both?
With DM-i, the Han family is truly complete
In 2020, the "oilable and electric" DM-i super hybrid system turned out to be a success, which not only helped BYD completely break the sales bottleneck of DM models, but also its low cost, as well as the state's support for plug-in hybrid models, even allowed BYD to completely revolutionize the life of its own traditional fuel vehicles, and also seized the market for many joint venture traditional fuel vehicles of the same level.
Today, the DM-i super hybrid system has been laid out in the BYD Dynasty series. From the current point of view, Xiao Lei can say without exaggeration that the reason why BYD can win the crown of China's new energy vehicle market in 2021 is that DM-i super hybrid technology is indispensable.
In 2021, BYD's EV model sales reached 320,810 units, up 144.9% year-on-year;D and M model sales reached 272935 units, up 467.6% year-on-year. From the sales data of 2021 alone, pure electric vehicles are still BYD's main sales models. From the perspective of sales growth rate, DM hybrid models are the key factors that make BYD's sales of new energy vehicles reverse with the sales of traditional fuel vehicles.
In Xiao Lei's view, the reason why BYD can complete the new energy vehicle revolution is inseparable from its trump card technology released in 2021 - DM-i super hybrid system. BYD's first model equipped with the DM-i super hybrid system launched in March is a turning point in its explosive sales growth in 2021. From this moment on, BYD ignited the war in the field of plug-in hybrids in China, and also began the journey of explosive growth of its new energy vehicles.
It is worth mentioning that although the DM-i series models have been on the market since March, it was still in a difficult capacity climb at that time, with a production capacity of only about 10,000 units per month. The time for real large-scale deliveries of DM-i series models only began in the third quarter.
With the large-scale coverage of BYD's DM-i series models, it has sold 272935 DM series plug-in hybrid models by 2021, an increase of 467.6% year-on-year. Obviously, the DM-i super hybrid technology for its models has become BYD's sales code.
Nowadays, the sales code of DM-i super hybrid system has been installed in the Han family, which not only means that the Han family with a perfect power layout will be suitable for a wider range of consumer groups, but also means that BYD Han DM-i will also harvest orders from the same level of traditional fuel vehicle market as Qin PLUS DM-i, Song PLUS DM-i and other models.
Note: The material for this article comes from the Internet