It's easy to find your own interests, but it's not so easy to find the core values of a consistent system.
The development of Internet algorithms has brought us into an era of fragmentation. IP is the epitome of core values, it has the ability to completely break the algorithm and circle layer, things are ancient in the era of clustering, and people are coming in the era of grouping.
For those who like BYD, Han is such a flagship IP.
As the most successful independent C-class sedan in history, BYD Han is the center of influence, traffic entrance, commercial barrier and brand moat for BYD.
On March 19, the new BYD super hybrid flagship sedan Han DM series officially opened pre-sale. Flagship IP and super hybrid are finally merged into one, destined to fulfill the multiplier effect of 1+1>2.
Because it's different, it's wonderful
After fully entering the era of new energy vehicles, the word "new" has become more frequent. Brand renewal, service renewal, logo renewal are all there.
Only the product is renewed, the most closely related to the user, and the user can get the most benefits. Because, renewal means product advancement.
The comprehensive and new configuration, luxury and sports are the theme of the advanced han DM series products.
In this regard, BYD handles this more wisely, the transformation of role consciousness - not what I give, but what the user needs, what the market calls, I fish out of the technical fish pond.
Let's take a look at the clues through some examples.
In the performance advancement of Han DM-i and Han DM-p, BYD keenly grasps the two directions of market demand.
We all know that Han DM-i rivals are fuel vehicles and electric vehicles in the 200,000-300,000 price range, and users in this part pay more attention to economy and practicality.
On the one hand, they do not want to be bound by high oil prices, and on the other hand, they do not want to be anxious about the mileage of electric vehicles. The emergence of Han DM-i undoubtedly solves their dual needs for economy and practicality.
Han DM-i has two total battery capacity configurations of 18.3kW·h and 37.5kW·h, which can provide NEDC 121km and 242km of ultra-long pure electric endurance respectively, which is the longest pure electric endurance model in plug-in hybrid cars.
Han DM-i has a power loss of 4.2L per 100 kilometers under THE CONDITIONS OF NEDC, which is far lower than that of the same level of fuel vehicles; at the same time, in the full oil state, the neDC comprehensive cruising range can reach 1300km, which will refresh the battery life and fuel consumption benchmark of the same level of plug-in hybrid cars.
Of course, if you value 100 km/h acceleration and are very hungry for speed and passion, then the Ham-p is an option not to be missed.
The arrival of the HamM-p refreshed our understanding of the performance of the 300,000-class model.
The new car is equipped with a combination of dual permanent magnet synchronous motors in the front 160kW and 200kW at the rear, and is equipped with a high-efficiency turbocharged 1.5Ti engine for the Snap Cloud-Plug Hybrid, which is comparable to the V10-class fuel engine, and the zero-hundred acceleration takes only 3.7 seconds.
The zero-hundred acceleration level of about 3 seconds has made the BYD Han DM-p and the million-priced Mercedes-Benz AMG E63 S. BMW M5 CS and other top performance models brothers.
Not to mention that compared with ABB at the same price, the 300,000-level ABB fuel vehicle has never been a performance-oriented model, basically a family food car category.
What's more, the Han DM-p is also equipped with DiSus-C intelligent electronic control active suspension for the first time, and the driving performance of the vehicle has been further improved.
Technology and safety are unavoidable topics in this era of car manufacturing. Han DM-p technology advancement still revolves around preset themes.
In terms of software, people-oriented, new highway driving assistance system, forward traffic through the prompt system.
In terms of hardware, the hardware performance of the open hanging is focused on the future. The new car uses 12 ultrasonic radars, 5 millimeter wave radars, 4 surround view cameras, and 1 high-perception camera.
Regarding car safety, how to strengthen it can not be excessive. The safety advancement of the Han DM series is based on the bydir Han family known as the "road tank".
The first is the battery system. The Han DM series combines a super hybrid special power blade battery and a wide temperature range high efficiency heat pump system to form a combination scheme to define a new standard for new energy vehicle safety.
The second is active and passive security. The Han DM series adopts the linkage strategy of structural upgrade + detection system upgrade.
The use of high-strength steel is as high as 97KG, the whole vehicle is spliced with laser welding, 11 airbags are equipped as standard, the new W-HUD head-up display, dmS driver monitoring system, etc., have become the highlights of the safety improvement of the whole vehicle.
At the beginning, bydir's product value for Han was to challenge the traditional luxury brand.
Nowadays, the Han DM series, as the flagship of the C-class super mix, of course, also needs to be luxuriously advanced. In terms of interior and exterior decoration, the Han DM series sublimates the expression of Dragon Face with a more delicate approach.
At the same time, it also increases the user's personalized choices, such as a variety of styles of wheels for users to choose, Nappa leather seats on the basis, the addition of integrated sports seats, night purple carbon fiber interior and other personalized options.
After the all-round advancement, Han DM flagship dual IP already has its own category and growth logic.
Because of self-confidence, so strong
I am a landscape, and I don't have to look up in someone else's landscape.
Market sales have proved that China's intelligent manufacturing represented by BYD has the ability to look up to the world, and technical confidence, product confidence, brand confidence, and cultural confidence have also been integrated into BYD's brand genes.
At present, the BYD Han family has become a business card of China's new energy vehicle market.
The Han family is continuing to increase the volume, and Han EV is the popular spicy chicken in the car circle. The arrival of the Han DM series at this time is not only a growth of the Han family, but also a demonstration of BYD's confidence in all aspects.
The footnote is on the Han DM price system, which is neither expensive nor cheap, but highlights BYD's confidence and the confidence of Chinese brands through a high degree of matching of price and value.
On the one hand, it is continuing to improve.
Han DM-i's 3 121 versions, the pre-price range from 21.68-23.68 million yuan. The positioning of the C-class super-hybrid flagship can fully contribute to the formation of a dimensionality reduction attack situation for the C-class plug-in mixed B-class fuel/oil mix for competitors at the same price.
This point is not only SAFE, the market's judgment direction is also surprisingly consistent, Han DM is out, and the Monthly Sales of the Han Family exceeded 30,000.
On the other hand, the matrix is reasonable.
The pre-sale price of Han DM-i basically forms an effective coverage of the price range of 200,000 to 300,000 yuan. I don't know if you noticed that the pre-price difference between the top model of the 242 version and the 121 version reached nearly 60,000 yuan.
This spread is indeed different from what we used to know.
However, if you carefully analyze the configuration table of the 242 version, you will find a variety of exclusive configurations of heat pump air conditioning, aluminum alloy suspension system, 80KW boost DC fast charge, ventilation punch disc front brake, four-piston fixed caliper...
Of course, there is the most important thing - the doubling of pure electric endurance.
However, in the price space of nearly 60,000 yuan, BYD can completely arrange a Han DM-i242 top match that does not have to be completely full of combat strength.
At least for now, BYD has abandoned that option. A more reasonable explanation is that at the beginning of the new car launch, BYD echoed the brand growth with the world's best supermix flagship sedan.
The last aspect is breaking the ceiling.
The pre-sale price of Han DM-p broke the 300,000 yuan mark in one fell swoop, which is both symbolic and practical.
Under the two-way blessing of products and brands, BYD Han DM series has not only proved itself, but also left sufficient value support for BYD's operation and high-end brands in the future.
The domineering attack of the Han DM series means that the Han DM series has entered the era of dual flagships.
Whether it is Han DM-i or Han DM-p, without endurance anxiety, they can no longer be defined by traditional cognition.
Compared with the middle and high-end fuel vehicles at the same price, the performance is stronger, the cost of the car is lower, the configuration is higher, and the sense of technology is more distinct.
Compared with electric vehicles at the same price, they do not have battery life anxiety, energy replenishment anxiety and ternary lithium battery safety anxiety.
Buffett has said: In the short term, the market is a voting machine, but in the long run, it is a weighing machine.
The meaning of this sentence is very straightforward, and the intrinsic value of the company can only be truly manifested in long-term doctrine. And isn't that BYD's growth logic?