A few years ago, local brands were still worried about how to break the joint venture ceiling, and now local brands are more expensive than one, even BYD's newly released models have been at the same level as BBA's entry-level luxury stations, especially the Han DM-p four-wheel drive flagship, the pre-sale price of 322,800 yuan is already more expensive than many cars, perhaps Tesla will feel the pressure, but the happiest may be the Mocha DHT-PHEV.
On March 19, the BYD Han DM-i and BYD DM-p that many riders are looking forward to also officially released the pre-price. The pre-price of the model with a pure electric endurance of 121 kilometers after the comprehensive subsidy of BYDHan DM-i is 216,800-236,800 yuan, the pre-price of the model with a pure electric range of 242 kilometers is 292,800 yuan, and the pre-price of the bydirhan DM-p model with a pure electric endurance of 202 kilometers is 322,800 yuan. This price is not calm at the moment, which is not only 100,000 yuan higher than the Han DM model, but also more expensive than the Mocha DHT-PHEV that has just been ridiculed by netizens.
At the beginning of March, the smart electric vehicle MOCHA DH-PHEV, which is known as zero anxiety, was officially released, and this model is currently being announced in various regional markets. From the price point of view, its pure electric endurance 204Km Mocha DHT-PHEV is priced at 295,000 yuan and 315,000 yuan respectively. However, the BYDHan DM-p with a battery life of 202Km is priced at 27,000 yuan higher than the MOCHA DHT-PHEV, and the lowest is nearly 8,000 yuan higher. Could it be that BYD has gone awry?
The price of new energy vehicles is high, and the trend is rising
In this regard, MYAUTO understands that whether it is Mocha DHT-PHEV or BYD DM-p, in the era of rapid growth of new energy vehicles, especially electric vehicles, higher pricing strategies will leave room for the future. According to today's market, the price of Tesla's Model Y has risen to 357,900 yuan and 417,900 yuan in March.
Not only Tesla, including Xiaopeng Automobile, Nezha Automobile, Zero-run Car, Chery New Energy and other nearly 20 car companies have increased prices, from the raw materials of lithium batteries to the rare gases necessary for the production of chips, if the price of raw materials cannot be reduced, then the trend of price increases will continue for a long time.
Oil prices are rising rapidly New energy vehicles are out of balance between supply and demand
Another reason why new energy vehicles dare to increase prices is oil prices. As of March 17 this year, oil prices have been raised five times, and No. 95 gasoline has entered the 9 yuan era. After that, netizens shouted directly: "Sorry, new energy vehicles, before I spoke too loudly." "This gives the new energy vehicle price increase the confidence, now many car companies' new energy vehicles have been in a state of difficult to find, some car companies simply suspend the order directly, when the car companies found that they have ushered in the era of the dog can sell the car, the higher price is a more reasonable value embodiment."
For models such as BYDHan DM-i and BYD DM-p, in the case of relatively tight production capacity, higher prices may be able to take into account the cost and production capacity, which is also where bydyhan DM models are different from Mocha DHT-PHEV, and from the current point of view, the lithium and nickel resources for the production of batteries continue to be high, and the future may be more expensive. And some of the necessary gases used in the production of chips, the market has been almost in a state of supply cutout, the backward trend of chips may be the most powerful killing move. Therefore, when German and Japanese car companies have adjusted their production capacity or partially stopped production, the price increase of local new energy vehicles is inevitable. At least, in the next six months to a year, this situation will not be fundamentally improved.
Since new energy vehicle companies are already in this era, those who ridicule BYD Han DM-i/DM-p price increases are actually not too much reason to help Mocha DHT-PHEV "correct". Even pure electric endurance is only 50 kilometers, P2 hybrid architecture of the Volkswagen Tiguan L can be sold to 260,000, the endurance is several times higher than him and the cost investment is much more expensive than the Tiguan L domestic car, why can't it be sold more expensive than Tiguan L? Since Mocha DHT-PHEV can set a relatively high price, this also shows that its product value has a certain rationality. The reason why BYD Han DM-i/DM-p is sold at a higher price is of course due to the same factors.
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