The bottom line of pricing is always from the strength of sales, when your sales are good enough not to worry about sales, you will naturally dare to set a high price, which should be the true portrayal of the current BYD.
Recently, BYD finally announced the pre-price of its Dynasty series flagship models BYD Han DM-i and BYD DM-P, and after the price came out, there was also an uproar on the Internet, some people said that the price was high, some people said that the price was reasonable. The official also announced more than 12,000 orders for 10 hours to reflect how popular the BYD Han hybrid series is.
Whether high or low, at least BYD Han DM-i and DM-P products are placed here, the car store is not too concerned about the price of BYD DM-i, but more concerned about the price of BYD DM-P, because the pre-sale price of 322,800 can be said to be directly and Mercedes-Benz C, BMW 3 Series, Audi A4L frontal hard.
Acceleration BYD Han DM-P is certainly faster, and the configuration is certainly more competitive than Mercedes-Benz C, BMW 3 Series and Audi A4L, but at the brand value level or face level, IT is still a bit worse than ATD, and for young people, the allure of BBA is much stronger than BYD.
So the question is, who is the audience of this BYD Han DM-P? If it were you, would you spend more than 300,000 yuan on BYD or BBA?