When it comes to Ford Mondeo, what impression does it leave on you?
Is it the 007 series of movies "Casino Royale" James Bond driving the Mondeo victory speeding along the coastline? Or is it the "Martin face" that was born 9 years ago and is still talked about today? As Changan Ford's once ace product in China, Mondeo has accompanied generations of consumers, and I believe that consumers of all ages have different feelings for Mondeo.
After 9 years of conquest, Changan Ford Mondeo finally waited for a new replacement product this year, and announced the official pre-price, the replacement model launched a total of 4 models, the pre-price range of 15.98-21.98 million yuan.
Changan Ford's move is too great! It is estimated that everyone did not expect that a full series of 2.0T + 8AT nearly 5 meters of B-class car, the pre-price actually gave a price of 159,800 yuan, even if the future two main sales models, the price is also within 200,000, which for competitor models, in the price of completely achieved dimensionality reduction.
Carry out the inner roll to the end, not only the roll fuel vehicle, but also the electric vehicle is also the object of the inner roll
At the launch of the new Mondeo, there was a sentence in the product brochure of the new Mondeo: "The new Mondeo breaks the boundary between oil trucks and trams", which is enough to prove the ambition of Changan Ford.
Needless to say, the aesthetic changes brought about by the "potential energy aesthetics" are obvious, whether it is EVOS or the new Mondeo, they are deeply affected by the "potential energy aesthetics", in the new Mondeo, the "potential energy aesthetics" effectively help it remove the "greasy" on the B-class body.
A fuel car, with what is the inner roll electric car?
As mentioned at the beginning, in addition to the new Mondeo, in addition to the inner volume fuel car, the electric car is also the target of its inner roll. So where is the bottom line of a fuel vehicle and the inner roll of an electric vehicle?
In recent years, the new forces of car manufacturing have brought labels such as "intelligence" and "technology", but these labels seem to be unable to fully fit for traditional car companies, because in terms of intelligent technology, it has not been the advantage of traditional car companies.
But in the new Mondeo, this stereotype is once again broken.
Entering the new Mondeo car, the first thing that catches the eye is a super large screen with a length of 1.1m that has been ridiculed by netizens as "with a fish screen". This design is believed to be no stranger to everyone, and on the EVOS that was listed earlier, this screen has been unveiled early. And this screen also supports a split-screen mode, which can work together on three screens or perform their duties.
Of course, intelligence is not smart or not, it is definitely not up to design alone, and the performance of the car machine system is the most important.
The new Mondeo built-in Ford's new generation OF SYNC+2.0 Zhixing interconnection system, equipped with Qualcomm Snapdragon 820A vehicle specification-level processor, support voice interaction and gesture control functions, preloaded with iQiyi, QQ music and Himalaya and other applications, the co-pilot can connect to bluetooth headsets alone. From the actual experience, the intelligence of this system is no less than that of the new forces of car manufacturing, especially the speech system, which not only reacts extremely quickly, but also recognizes dialects such as Sichuan dialect and Cantonese. From the effect point of view, the intelligence of this set of car machines is fully qualified to roll up electric vehicles.
The product power that has crossed the level has sold the price of dimensionality reduction
Of course, as a new generation of B-class cars, the new Mondeo's product strength is not only reflected in the intelligence of the car machine system, the power system is still the most direct way to consider the quality of a car's product strength.
Taking the same level of models as an example, Volkswagen's B-class car started with a 1.4T engine, Honda gave a 1.5T engine, Toyota and Nissan gave a 2.0L naturally aspirated engine, in this era of smaller and smaller displacement, Changan Ford is still very generous to the new Mondeo full series equipped with a 2.0T+8AT powertrain, the maximum power of 175kW, peak torque of 376N·m.
In fact, after a comparison, it is found that the new Mondeo is the best in the same class of models, whether it is the power configuration or the power parameters. And in addition to the powertrain, the new Mondeo also uses an aluminum alloy front suspension system, which effectively reduces the under-spring mass, thus giving the vehicle better handling.
Judging from the test drive experience in Chongqing last time, the new Mondeo has not forgotten the original intention of sports, but has combined sports and comfort just right.
Due to the abundant power reserve, the new Mondeo can give the driver a refreshing acceleration experience, whether it is starting or re-accelerating at 100km/h. On the mountain road, due to the blessing of the aluminum alloy front suspension system, it gives it an excellent bending posture, even if it is equipped with Hankook tires that are mainly economically silent, there is no trend of "pushing head". And although the steering force of the steering wheel is too light, it is good that the pointing is precise, there is almost no virtual position, and the steering power is reasonably gained with speed.
Can Changan Ford return to the top with the new Mondeo?
Indeed, from the perspective of product strength alone, the new Mondeo is almost a "miracle" in the field of B-class cars, but with the sinking impact of sales in previous years, Ford's brand influence today cannot be compared with first-line mainstream joint venture brands such as Volkswagen and Toyota. Of course, Ford itself is well aware of this truth, since my brand influence is a little weaker, then I will use the price to make up, so in this way, the pre-price of 159,800 is also reasonable.
In this era of automobile consumption from incremental to stock, the brand has long been not the main factor affecting sales, domestic consumers have gradually rationalized in recent years, Ford is well versed in the truth, so in this critical period, launched a new Mondeo, which is enough to reduce the dimensionality of competing models. For Changan Ford, the new Mondeo is a model of "no victory and no defeat", only if the new Mondeo is successful, the Changan Ford 2.0 plan has the opportunity to land, so as to achieve two-way rushing.
Write at the end:
As for the future market performance of the new Mondeo, after the listing, the market and consumers will give the answer, for such an excellent model, I believe that consumers and the market will not fail to live up to the new Mondeo!