In the March car sales ranking released by Chedi, the sales champion was FAW-Volkswagen, with a total of 126131 units sold. The second, third and fourth places were won by Chang'an, BYD and Jili respectively. Great Wall and SAIC-GM-Wuling ranked seventh and eighth, and domestic cars accounted for half of the top ten sales in March.
Give the Chinese people a beautiful feeling - domestic cars have risen in an all-round way, (in fact, it is an illusion, this topic will be nagged in the next period) If it continues at the current development rate, it will definitely surpass the joint venture car in the future.
So what is the reason why the sales of domestic cars have been rising in recent years? An An summed up the following three points.
first. Domestic fuel vehicles have increased sales through dimensionality reduction
The reason for the rapid development of domestic cars, one of the most important strategies is to reduce the dimensionality of play. At this price point, the joint venture car can basically only buy a compact car, and the configuration is low, the power is weak, the space is small, the interior is poor, like cars such as Toyota Corolla, Volkswagen Sagittarius, SUVs such as Nissan Qashqai, Honda Binzhi and Volkswagen Tange belong to this type of car.
And 150,000 can buy a domestic car with strong power, rich configuration, exquisite interior materials, and space. Sedans such as Geely Shingrui, Changan UNI-V, SUVs such as Changan CS75LUS, Haval H6, including the "track-level performance SUV" that is now on the market. To tell the truth, these domestic cars of about 150,000 have the power, space, and configuration that can only be bought by more than 200,000 joint venture cars.
It is precisely because of the tightening of domestic cars that some second- and third-tier joint venture brands have long begun to panic. As a mid-size car, the Maribal XL has fallen to 151,900, while ford Mondeo, which was listed in March, has a powertrain entry of only 159,800 yuan for the 2.0T+8AT. The joint venture car has never been so humble as today, so humble price reduction to please the Chinese people.
second. Domestic new energy vehicles compete for the high-end market by overtaking in curves
Domestic fuel vehicles are through the dimensionality reduction method to seize the market share of joint venture vehicles, with BYD, ideal and Xiaopeng and other new energy vehicles, is through the curve overtaking method to play and the joint venture car hard steel. The ideal ONE has gained a foothold in the 350,000-class medium and large SUV, while BYD's Han DM-i vehicle has also exceeded 250,000, and the Xiaopeng 7 has also killed a bloody road in the field of cars approaching 300,000.
third. Chinese people are becoming more and more rational in buying cars, and no longer blindly worship joint venture cars
The rapid development of domestic cars, in addition to the rapid improvement of manufacturers' research and development capabilities, has excellent product strength, what is important is the change of the concept of car consumption of the Chinese people. Especially as the main force of automobile consumption, the younger generation will not blindly worship the joint venture brand like their parents, but will only rationally make practical choices. Domestic cars are much better than joint venture cars at the same price in terms of quality, configuration, safety and cost performance.
Of course, domestic cars to comprehensively surpass the joint venture car, there is still a long way to go, An An believes that as long as three problems are solved, then beyond the joint venture car is not far away, this topic will be next issue and friends nagging.