On March 18th, the "China Pentium Yan out of the line" Pentium B70S listing conference was shockingly opened. As the first independent coupe SUV of China FAW and the first blockbuster new car under the new brand strategy of Pentium "518", the Pentium B70S is positioned in the new National Tide coupe SUV, with 9 single and double car colors, 2 kinds of power and 7 models, bringing a personalized and rich combination of appearance, power and configuration for young users. The official price of the whole series of products is only 109,900 yuan - 142,900 yuan, of which the pricing of 2.0T products has created a new low for SUV with the same displacement, and the superposition of seven super "benefit" policies has made this trendy item that young people cannot miss more and more within reach.
Different from the previous online conferences of various car brands, FAW Besturn subverted the traditional form, joined forces with technology giant Baidu, and pioneered the creation of the first automotive product conference in the Xilang Meta-Universe World with the Xi'an APP as the bearer, becoming the first batch of car brands to enter the virtual scene of the Xi'an Meta-Universe, and creating an immersive audio-visual feast with a lifelike immersive interactive experience.
S New Experience is designed for Generation Z's come-together
The arrival of the Pentium B70S is a high-energy expression of the Pentium brand to break through user expectations, based on design, linking the new era, linking the Z generation, and linking the new Pentium's beautiful future. Partial patriotic goods, loyal to the value, positive, words and deeds are the "standard human design" of the Z generation, in this regard, the Pentium B70S takes the "Yan · out of the line" as a communication bridge, and the Z generation's emotional appeal resonance.
In order to reach the confident Z generation at a deeper level, the name of the Pentium B70S broke the traditional cognition of S=Sport and built its own unique cognitive system. For users, "S" is a Self expression, which highlights a positive attitude towards life and a personalized lifestyle through "self-expression"; the red "S" marks the awakening of the national tide culture, and also represents the Self-confident "cultural confidence" of Pentium and Generation Z consumers for domestic products. For the product, "S" builds a product force selection system Selection: Sexy's representative sense of new Chinese trend design, Speed represents the speed of China's smooth driving, and Sagacity represents humanized technology enjoyment.
With the heart as the eye, stooping and acting, the Pentol brand on the basis of in-depth insight into the needs of users, the integration of FAW Group's more than 60 years of car manufacturing heritage and leading technology, the inheritance of the "philosophy of light and shadow" design concept under the cutting-edge design, the use of China FAW Gold Intelligence Engine, with the Pentium brand of "the set of the big man" posture, to create b70S such a high value and high value of the hipster single product.
Dark Horse Physique The Pentium B70S lowers the threshold of the coupe SUV
Since the rush to run the Guangzhou Auto Show, with the new Chinese trend design, the Pentium B70S has impressed the majority of netizens with the high value of breaking through the brand expectations; the subsequent offline pre-sale, with a surprise good price and super preferential policy, brings users a new experience of saving time, effort and worry; the recent pre-trial drive, and in the form of young people's favorite script killing, good-looking, fun and easy to open, has won the unanimous recognition of the media and users. Lasting four months, the Pentium B70S broke the coupe SUV market with the trend of dark horses and won the favor of users.
Today, the Pentium B70S is officially here. The 1.5T Inspired Player Edition is priced at only 109,900 yuan, and the super-value starting price lowers the entry threshold of the coupe SUV model, allowing more users to enjoy the fun brought by the coupe SUV; the 2.0T Hot Blood Rider model is the only 2.0T coupe SUV in the current auto market with a price of 126,900 yuan, and the super cost-effective achievement is "a coupe SUV that can not be bought wrong with closed eyes".
(Deputy Secretary of the Party Committee, Deputy General Manager and General Manager of the Sales Branch of FAW Besturn Car Co., Ltd., Wang Shengli, Secretary of the Party Committee)
In addition to the full sincerity of the price, Wang Shengli, deputy secretary of the party committee, deputy general manager and general manager of the sales branch of FAW Besturn Car Co., Ltd., also brought you the "new experience of Z generation car purchase" on the spot - continuing the online sales method since the B70S pre-sale, users can enjoy the delivery of 4S shop vehicles by placing orders online through the Besturn YOMI APP, and at the same time, only need to pay a deposit of 1,000 yuan online, still able to enjoy the seven super super "benefit" policies. One of the most exciting is that as long as the user pays an additional 1999 yuan "Super Upgrade Fund" on the basis of the existing car purchase amount, he can enjoy power or configure a higher level (some models can be realized). In addition, there are a series of ultra-"beneficial" policies such as 30% down payment, 3-year 0 interest rate, up-to-10,000 yuan financial discount, up-to-10,000 yuan replacement subsidy, and 240G free traffic per year in five years to ensure that users can change cars, buy cars, use cars, and maintain cars the whole process of more worry-free, rest assured, and at ease.
Hipster piece The Pentium B70S shows the travel aura of young people
A coupe SUV designed for young users needs to be "targeted" for user needs. As Qin Guangyi, chief product manager of Pentium B70S, said, "Good products start from users, stand on value, and last for a long time." "Pentium B70S is based on this, with the high passability and safety of traditional SUVs, the integration of Coupe streamlined fashion appearance and handling, set "sports car + SUV + sedan" in one, to create a "one car three uses" multi-functional cross-border attributes, creating more possibilities for users to travel.
(Qin Guangyi, Chief Product Manager of Pentium B70S)
Young users love the national tide culture, respect "appearance is justice", Pentium B70S through the "super pull wind trend design", with a large tension of the vehicle shape and leapfrog golden ratio, the sports car's personality fashion and SUV muscle sense interpretation is just right; through the inheritance empowerment of Chinese culture, to create a super highly recognizable "Great Wall Arrow Stack" rear taillights, superimposed double tail spoiler effect, with the "strongest back shadow killing" out of the circle; as many as 9 single and double car colors, but also for the pursuit of "eye bright" of younger users bring more personality options.
In view of the "trendy human design" of The Z generation at the forefront of science and technology, the Pentium B70S fully meets the multiple needs of "Internet natives" with "super play technology enjoyment", including the full-scene ecological service of the D-Life 5.2 AI intelligent system, the L2 level intelligent driving system to assist travel, as well as digital keys, electric tailgates, 360 ° panoramic images and other intimate functions, which comprehensively help 0 affordable travel.
In view of the pursuit of speed and passion, the Pentium B70S uses 2.0T+6AT golden power combination and 13 automatic modes of exclusive tuning to take into account fuel economy, while bringing users a "super sense of driving experience" and realizing free driving in all road conditions. Under the FMA chassis platform of "light, stable, smooth and pleasant", the Pentium B70S focuses on the sportiness of the control, and further improves the stability of the control through the optimization of tire structure, spring stiffness and other aspects, and has been widely recognized by the market, and has won the reputation of "the same Chinese athlete in appearance".
Empowered by the "super-secure platform architecture" infinite equation FMA, the "double E" ring body of the Pentium B70S integrates 8 safety equipment and 23 active safety technologies, while equipped with FAW's latest FEEA2.0 electronic and electrical architecture and NVH level comparable to that of the joint venture B-class car, which greatly improves the advantages of safety, intelligent networking and driving experience.
Can the "four super" products of the Pentium B70S really impress consumers? Pentium intelligent AI avatar YOMI helped us find the answer, at the press conference, YOMI as the host of the first purchase of users interviewed, as a typical representative of the Z generation, the user to the value of the first choice, to the power as the guarantee, to configure the plus point, to "super cost-effective" as the decision point, and finally the Pentium B70S into the pocket.
(Pentium B70S first-time buyer)
Full rejuvenation The Pentium B70S has entered a new dimension with Gen Z
In order to further get closer to the Z generation that is willing to taste the early and pursue the new dimensional culture, FAW Besturn rode the wind at the moment when the "meta-universe" outlet erupted, created a deeply immersive meta-universe listing conference for the Pentium B70S, deeply interacted with Z generation users in the heterogeneous world, shared future technology, met their social needs, and enhanced the attention of the "circle of friends".
(Pentium Building)
In the Hiram APP, any user can create a personal character and enter the meta-universe venue, 360 ° full scene to watch the conference. In addition, the Pentium B70S has been restored in a 1:1 simulation ratio, where users can perform virtual test drives. At the same time, the Pentium Building has also officially "settled" in the dimensional world, and users can go to the Pentium Digital Showroom to learn more about the brand and product information. Opening "My Brand Store" to "Your World" is another step for Pentium to approach users.
(Xi'an APP Benten Digital Showroom)
As the first brand to truly hold a new car launch conference in the Greek meta-universe, the Pentium B70S not only pried open the social nature of The Z generation to not follow the rules, love to play and chase new, evoking their expectations for another way of life, but also created a precedent for car brands to establish digital assets in the Greek meta-universe, leading the automotive industry to unlock more technology codes in the future.
As Sui Zhongjian, general manager of FAW Besturn Car Co., Ltd. and deputy secretary of the Party Committee, said, "At present, FAW Besturn is strengthening its connection with young users through value innovation, experience innovation and product innovation. "It is not difficult to see from the successful listing of the Pentium B70S that the rejuvenation process of the Pentium brand has pressed the fast forward button.
(Sui Zhongjian, General Manager and Deputy Secretary of the Party Committee of FAW Besturn Car Co., Ltd.)
After the release of the new brand strategy of "518", FAW Besturn, which has fully opened the journey of brand renewal, is actively exploring more innovative models to bring users a better product experience. All along, FAW Besturn has always adhered to the user experience as the center, bringing more domestic products with good looks, technology, quality and sincerity. Faw Besturn, which takes becoming stronger, better and bigger than a national automobile brand, is forging ahead and making unremitting efforts. In the future, what surprises it will create, let's wait and see!