With the upgrading of consumption in the automotive sector and the introduction of the two-child and three-child policies, the demand for family cars is becoming increasingly strong, and the car market has ushered in structural growth opportunities for family cars. Of course, the blossoming segments of the automotive industry also bring more choices to consumers. From the early family's preferred sedan compact sedan to today's popular multi-functional SUVs, it seems that the Chinese people have a deeper understanding of the concept of family cars.
How to define "Daddy Car"?
Just like the popular "daddy car" in recent years, it meets the needs of diversified car scenes such as the milk daddy group going to work, picking up and dropping off children, and traveling with a family, and is increasingly favored by family users. What kind of car is a qualified "daddy car"? The 2021 Ideal ONE gives its answer.
Dads' demand for vehicle space is not only large, but also well distributed. Considering that more than 96% of users have previously opted for the six-seater version and praised its interior seating and space layout, the 2021 Ideal ONE will no longer offer a 7-seat version. At the same time, the new car continues to increase the space in the car, so that the rationality of the space has reached a new height. In particular, the third row of space has increased by 41mm, the elderly can easily adjust the electric seats in the second row, and the children have enough space and the convenience of access in the third row, which makes the rationality of the space to a new height. At the same time, for grandparents, the baby bag can be placed in the middle of the two seats in the second row, which is very convenient for taking care of young children in the second row.
In addition, the trunk is also an important link that cannot be ignored, many 7-seat SUV models in order to add more margin to the third row of space, they will unscrupulously encroach on the trunk, resulting in the storage capacity of the trunk like a chicken rib, and even affect the safety of being rear-ended. The 2021 ideal ONE has no such scruples, the trunk can accommodate 28-inch suitcases or the largest stroller and other large luggage, for the user's real rigid needs, the 2021 ideal ONE is very thoughtful.
At the same time, the new car also added a new external discharge function, which can support the maximum external discharge output power of 2200w, which not only meets the needs of being close to nature, but also provides energy for camping appliances, greatly simplifying the difficulty of wild camping and unlocking more new ways to play.
If you have to give a definition of the "Daddy Car" category, then practical must be the main tone, but also to have a 360-degree all-round all-round performance without dead angles, obviously, the 2021 ideal ONE is undoubtedly the best interpretation of the "Daddy Car".
How is space practical enough? The configuration of science and technology should also be armed to the teeth
Relying only on practical spatial performance, it is naturally far from enough to stand out in the SUV market with many experts. How to make every passenger in the car feel different from the previous ride, the ideal ONE in 2021 chose technology empowerment, and then created an intelligent happiness space.
The 2021 ideal ONE realizes the free dialogue function of the whole vehicle, and the naturalness of the interaction and the richness of the function have been comprehensively improved. The intelligent voice control of the four-tone area is not only the driver, but also the family members sitting in the second row and even the third row can easily interact with the ideal ONE of 2021, and at the same time, there is also the ability of continuous dialogue and invalid text rejection, which can not only wake up multiple times within 30 seconds, but also when the child is playing in the car, he is not afraid of the ideal classmate mistaking the command. In addition, the contextual dialogue across the sound zone is very interesting, such as the front passengers saying "Ideal classmate, open the seat heating", the rear passengers only need to say "I also want" to open the rear seat heating function, and the humanized experience has broken through the bottleneck of traditional voice interaction.
At the same time, the four-screen interaction also provides an unprecedented experience for the front passengers, and the co-pilot passengers can control many practical App applications, such as watching movies, listening to music and so on. It is worth mentioning that the system also provides a K song function, the co-pilot passengers can sing according to their preferences, the whole family sings, a variety of entertainment methods to make each trip more warm, and the wonderful moments created are more memorable.
For driving, the 2021 Ideal ONE provides the ideal AD intelligent driver assistance system for drivers. The system is fully developed by the Ideal Car Autonomous Driving Team, including visual perception, sensor fusion, decision-making, planning and control. It is worth mentioning that in terms of hardware, the 2021 Ideal ONE is the world's first mass-produced model equipped with an 8-megapixel assisted driving camera, with recognition accuracy up to 4K level. What does this mean? In simple terms, the object is covered by more pixels, the effective visual range is larger, and the delicate picture quality and excellent low-light environment performance enable it to detect dangerous targets earlier and actively avoid them.
In terms of assisted driving, this 8 million high-definition camera also has a miraculous effect, with a visual distance of 200 meters and an recognition angle of 120 degrees (52 degrees and 1.3 million pixels in the 2020 model), which can better prevent accidents caused by close-range gags. And the blind spot will be smaller, the lateral detection range is wider, in short, see farther, see clearer, see wider, more secure. In addition, while the perception system is upgraded, the 2021 Ideal ONE also adopts a new computing power platform, two special chips for journey 3 assisted driving provided by Horizon will provide sufficient computing power guarantee for ideal AD, and horizon journey 3 automatic driving chip is also launched in the world on ideal ONE.
The full-stack self-developed intelligent technology means more security during the travel process for the grandfathers. It is worth mentioning that the ideal ONE became the champion in the annual AEB (active safety) test of the Car Emperor, and was also the only model in the final group that had the ability to accurately identify lateral vehicles and two-wheelers. The ideal ONE can not only ensure the safety of the people in the car, but also attach great importance to the safety of the people around the car.
And different extended range electric systems
The 2021 Ideal ONE adopts an extended-range electric system, the rear drive motor is further optimized, and the NEDC pure electric cruising range is increased to 188 kilometers, which is enough to ensure the daily urban commuting pure electric driving. At the same time, due to the more compact size of the rear drive motor, more space is extruded for the fuel tank, the volume is expanded from 45 liters to 55 liters, and the comprehensive cruising range reaches 1080 km. In terms of fuel engines, the comprehensive fuel consumption of NEDC has dropped by 15% under the condition of hot engines, and the comprehensive fuel consumption has been as low as 6.05L/100km, which is the top level in the medium and large SUV camp equipped with four-wheel drive systems.
The extended range electric system has many advantages of pure electric vehicles, such as smooth driving, NVH performance is better than fuel vehicles, low daily use costs, etc., and the extended range internal combustion engine is equipped to solve the most headache of pure electric vehicles. Maybe it looks a lot like a plug-in hybrid system, but it's different. The fuel machine of the plug-in hybrid system drives the wheels directly, and the driving experience is closer to that of the fuel vehicle, while the fuel engine of the extended range electric system powers the electric motor and charges the battery, and does not directly drive the wheels, thus ensuring that the driving texture is as quiet and silky as that of pure electric vehicles. The city uses electricity for short-distance transportation and the family travels for long-distance trips to generate electricity with oil, which complement each other, which not only effectively reduces the cost of using the car, but also ensures the driving comfort and driving quality.
summary:
According to the data, the delivery volume of the ideal ONE in 2021 was 90,419 units, an increase of 177.4% year-on-year, becoming the top seller in the medium and large SUV market. In February 2022, Ideal Cars delivered 8,414 Ideal ONE units, an increase of 265.8% over February 2021, once again winning the first place in the sales of new forces, and before that, Ideal Cars has achieved sales of more than 10,000 for three consecutive months with the Ideal ONE model. Since its delivery, the cumulative delivery volume of the ideal ONE has reached 144,770 units, and it is also the first model among the new forces to deliver more than 100,000 vehicles, which is unique among the models with a domestic price of more than 300,000 yuan.
Ideal ONE can have such excellent sales results, in addition to excellent product power to do endorsement, accurate "Daddy car" positioning is also one of the factors that win the favor of the majority of family users. As a new brand, Ideal Auto has opened up a world in the high-end car market, which is still difficult for a number of independent brands to try brand upgrades many times, of course, it is inseparable from its innovation and focus in the same industry. Nowadays, many family users have been three generations together, with the liberalization of fertility policies and consumption upgrades, the future family user group will continue to grow, and the large space has become just needed, which coincides with the brand mission of the ideal car "to create a mobile home, create a happy home" - to meet the needs of family users and expand the boundaries of happiness. It can be seen that the 2021 ideal ONE has redefined the category of "Daddy Car" and provided an all-round solution for many young family users.